Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
”運用”するプロダクトロードマップのはじめ方
Search
ysk_ur
November 02, 2022
Technology
7.3k
10
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
”運用”するプロダクトロードマップのはじめ方
2022/11/02(水)PMカンファレンスの登壇資料
https://2022.pmconf.jp/session/xY05o1PP
ysk_ur
November 02, 2022
More Decks by ysk_ur
See All by ysk_ur
業務を効率化するのではなく、 業務をなくすDXプロダクトへ
ysk_ur
1
350
toC PdMが小売向けBtoBtoCプラットフォームの プロダクトマネジメントで学び直したスキルとマインドセット
ysk_ur
2
2.7k
Other Decks in Technology
See All in Technology
Claude Codeを「使うほど育つ」AI秘書にするノウハウ
minorun365
PRO
14
8.3k
事業課題から技術的負債に向き合う
sansantech
PRO
2
1.3k
Reactの設計論
uhyo
22
12k
アクセスキーこわい やめかたと漏らさない工夫
sassssan68
1
130
range over func 2年間の軌跡 Issue #56413 はGoのエコシステムをどう変えたか
ryujicre8ive
0
170
Screen Lens - 今見てる画面を翻訳する
komagata
0
280
Sigmaで作る業務アプリ
kazushiro_honma
0
140
Genieを崇めよ
kameitomohiro
0
120
2026/09/10 Spring Bootから Jakarta EE/MicroProfileへの移行
megascus
0
360
Claude in Chrome 入門 / Introduction to Claude in Chrome
cielo1985
0
750
新機種発売前に見直そう!端末移行で再ログインが要るアプリ・要らないアプリは何が違うのか 〜シームレスに再開できる設計と実装〜
zozotech
PRO
0
170
What the customer really needed
kawaguti
PRO
1
120
Featured
See All Featured
Building Experiences: Design Systems, User Experience, and Full Site Editing
marktimemedia
0
610
Thoughts on Productivity
jonyablonski
76
5.4k
RailsConf 2023
tenderlove
30
1.5k
What Being in a Rock Band Can Teach Us About Real World SEO
427marketing
0
1.1k
Jess Joyce - The Pitfalls of Following Frameworks
techseoconnect
PRO
1
410
Into the Great Unknown - MozCon
thekraken
41
2.7k
Bioeconomy Workshop: Dr. Julius Ecuru, Opportunities for a Bioeconomy in West Africa
akademiya2063
PRO
1
350
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
31
3.4k
Groundhog Day: Seeking Process in Gaming for Health
codingconduct
0
350
Public Speaking Without Barfing On Your Shoes - THAT 2023
reverentgeek
1
560
Impact Scores and Hybrid Strategies: The future of link building
tamaranovitovic
0
440
Mozcon NYC 2025: Stop Losing SEO Traffic
samtorres
1
540
Transcript
©︎ 2022 10X, Inc. ”ӡ༻”͢ΔϓϩμΫτϩʔυϚοϓͷ͡Ίํ
2 ࣗݾհ ©︎ 2022 10X, Inc. άϦʔגࣜձࣾͰσʔλΞφϦετʹܞΘͬͨޙɺ ϥϯαʔζגࣜձࣾʹͯ৽نࣄۀऀΛܦݧɻ ͦͷޙɺגࣜձࣾ;0;0ʢچ;0;0ςΫϊϩδʔ ζʣʹͯ1.νʔϜͷϚωʔδϟʔͱͯ͠ɺࠂࣄ
ۀͷ্ཱͪ͛ɺը૾ݕࡧͳͲ"*ಋೖͷਪਐɺݕࡧɾ ਪનػೳͷվળɺେܕϦχϡʔΞϧɺ࠾༻ҭͳ ͲΛ୲ɻ ݄ʹਓͷ1E.ͱͯ͠9ೖࣾɻ ࡚ݝग़ɻݘ͖ɻ Ӝ༞հ גࣜ9ϓϩμΫτϚωʔδϟʔ @ysk_ur
©︎ 2022 10X, Inc. 3 ࣍ 1. ϓϩμΫτͱࣄۀڥͷհ 2. ϩʔυϚοϓ͕ͳ͍͜ͱͰىͬͨ͜
3. ϩʔυϚοϓΛͲͷΑ͏ʹ࡞Γɺӡ༻͍ͯ͠Δ͔ 4. ಘΒΕͨ͜ͱͱࠓޙ
©︎ 2022 10X, Inc. ϓϩμΫτͱࣄۀڥͷհ 4
5 ©︎ 2022 10X, Inc.
6 ©︎ 2022 10X, Inc. F(SPDFSZࢢࠃͰ େ͖ͳϙςϯγϟϧ͕ ͋Γधཁٸ૿͠ଓ͚Δ ':άϩαϦʔ&$Խ֓ࢉ &$Խ9͕ෳιʔεΑΓ֓ࢉ
IUUQTOFXTZBIPPDPKQBSUJDMFTEDGBEDFGGDFGBFDGCEF ࠃνΣʔϯετΞͷ&$Խʹ ཹ·ΔҰํɺଞࠃͰίϩφΛػʹ ͕ٸ૿ɻΞϑλʔίϩφʹ͓͍ͯ ߴ͍Λҡ࣋͢ΔͱΈΒΕ͍ͯ Δɻ ࠃओཁωοτεʔύʔͷച্ Japan US UK CN 15% 12.4% 9.5% 1.5% ':ؒ ༧ఆ + 100ˋ ݄ظલൺ + 28ˋ 6
7 ©︎ 2022 10X, Inc.
8 લఏ ©︎ 2022 10X, Inc. ඞཁͳϩʔυϚοϓͷܗʢநදݱʣϓϩμΫτͷಛੑ৫ʹґଘ͢Δ Ұ͚ࣔͩ͢ͳ͘ɺӡ༻͢Δ͜ͱʹϑΥʔΧεΛஔ͍͍ͯΔ
ݱ࣌ͰϩʔυϚοϓͷӡ༻ʹଟ͘ͷ՝Λ๊͍͑ͯΔ
©︎ 2022 10X, Inc. ϩʔυϚοϓ͕ͳ͍͜ͱͰىͬͨ͜ 9
10 ͦͦϩʔυϚοϓͱ ©︎ 2022 10X, Inc. ग़యݩɿIUUQTXXXXFCMJPKQDPOUFOU&"%&#$&&&&& ͍Ζ͍ΖͳϩʔυϚοϓͷܗ͕͋Γ͑Δͱࢥ͏͕ɺ9༏ઌ͖ͷJTTVFϦετͷΑ͏ͳܗͰӡ༻Λ։࢝ͨ͠ɻ ༏ઌॱʹͰ͖͍ͯΔ͕ɺ࣌ؒॱ͕Ͱ͖͍ͯͳ͍ঢ়ଶɻ
11 ϩʔυϚοϓ͕ͳ͍͜ͱͰൃੜͨ͠ෛͷεύΠϥϧ ©︎ 2022 10X, Inc. ϓϥοτϑΥʔϜͱͯ͠ͷվળਐԽͷ༧ఆΛ։ࣔͰ͖ͯͳ͍͜ͱͰɺແਚଂʹଟ༷ͳཁ͕ੜ·ΕɺͦΕΒͷਫ਼ ࠪͱճʹΘΕΔʑ ରԠํͷ㘸໌ ৽ͨͳཁ
ཁͷਫ਼ࠪ
12 ࣌ɺϩʔυϚοϓΛࣔ͢͜ͱ͕Ͱ͖ͳ͔ͬͨཧ༝ ©︎ 2022 10X, Inc. ύʔτφʔاۀͷಋೖʹ͖߹͏͜ͱػձ͕૿͑ɺϦϦʔεʹϑΥʔΧε͢Δ͜ͱ͕૿ ͍͑ͯͨ
ଟ͘ͷύʔτφʔʹ͖߹͏͜ͱͰӡ༻໘ͷαϙʔτ͕૿Ճ͍ͯͬͨ͠ ύʔτφʔ͕૿͑ͨ͜ͱͰɺࣄۀϑΣʔζͷҟͳΔύʔτφʔͭͷϩʔυϚοϓΛ ࣔ͢қ্͕͍ͯͬͨ͠
©︎ 2022 10X, Inc. ϩʔυϚοϓΛͲͷΑ͏ʹ࡞Γɺӡ༻͍ͯ͠Δ͔ 13
14 ©︎ 2022 10X, Inc. ϩʔυϚοϓ࡞ͷͨΊʹͨ͠ཁૉ ࣄۀϞσϧͷߏԽʢ,1*ͷఆٛʣ ϩʔυϚοϓܾఆӡ༻ͷϑϩʔߏங શࣾͰϑΥʔϚοτԽ͞ΕͨཁٻΛऩू͢Δ͜ͱͰɺશһͰϩʔυϚοϓ͖߹͍ϓϩμΫτ։ൃΛਐΊΔ͜ ͱ͕Ͱ͖Δঢ়ଶΛߏங
ཁٻऩूϑϩʔͷϑΥʔϚοτԽͱ1.ΞαΠϯ
15 ©︎ 2022 10X, Inc. 4UBJMFS'MZXIFFMͱ͍͏ࣄۀϞσϧͷߏԽ Growth Accessibility ἧ͑Ձ֨࠷దԽ Selection
ॳճར༻ऀͷ֫ಘ First Order UU ΩϟύγςΟͷ࠷େԽ Capacity εϩοτΩϟύγςΟͷ૿Ճ ຬศͷ૿Ճ ύʔτφʔ γοϓక݁ More Capacity Engagement ؔͷڧԽ Discovery σΟεΧόϦʔ࠷େԽ ͔͝୯Ձͷ૿Ճ ܧଓར༻ऀͷ૿Ճ ར༻සͷ૿Ճ More AOV More Order ళฮΤϦΞΞΫηεͷ։ઃ ࢿϦιʔεͷ ࠷େԽ ࠶ࢿ ग़యݩɿIUUQTZBNPUUZUPLZPQPTU
16 ©︎ 2022 10X, Inc. 4UBJMFS'MZXIFFMৄࡉ 'MZXIFFMͷ֤JTTVFΛୡ͢Δ͜ͱͰࣄۀͲ ͷΑ͏ͳΠϯύΫτ͕͋Δ͔Λఆٛɻ
UP$ɺUP# & ͳͲଟ༷ͳྖҬͰɺࣄۀ,1*Λ৳ ͢Ϩόʔ͕͋Δ͜ͱ͕Θ͔Δɻ ֘ύʔτφʔ͕ͲͷϨόʔΛҾ͘͜ͱͰ࠷ ࣄۀ͕৳ͼΔ͔ɺϓϥοτϑΥʔϜͱͯ͠Ͳͷ ϨόʔΛҾ͘͜ͱͰଟ͘ͷύʔτφʔӨڹΛ ग़ͤΔ͔ͷ྆ํͷࢹ͕ॏཁɻ ग़యݩɿIUUQTZBNPUUZUPLZPQPTU
17 ©︎ 2022 10X, Inc. ֤෦͔ΒཁٻΛऩू͠ҙࢥܾఆΛ͢ΔͨΊͷϑϩʔΛఆٛ ཁٻΛूΊϩʔυϚοϓө͢ΔϑϩʔΛ݄ʹͷαΠΫϧͰճ͍ͯ͠Δ
18 ©︎ 2022 10X, Inc. ֤෦͔ΒཁٻΛٵ্͍͛Δཧ༝ͱ ϏδωεϑΣʔζɺۀଶͳͲҟͳΔ݅ͷύʔτ φʔͷཁٻΛਖ਼͘͠र͏ඞཁ͕͋Δɻ ڞ௨վળɺӡ༻վળͳͲٵ্͍͛ɺ4UBJMFSશମ ʹଘࡏ͢Δ՝Λղܾ͍ͯ͘͠ඞཁ͕͋Δɻ
ϢʔβʔετʔϦʔɺ'MZXIFFMɺఆੑఆྔͷظɺ ඞཁͱ͍ͯ͠ΔύʔτφʔͳͲඞཁใΛఆٛɻ ֤ຊ෦ʹ1.ΛΞαΠϯ͢Δ͜ͱͰཁٻͷΒ͖ͭΛ ͑ͨɻ ཧ༝
19 ©︎ 2022 10X, Inc. ࣄۀӡӦͱϩʔυϚοϓΞΠςϜͷ༏ઌͷߟ͑ํ ֤෦Ͱɺʑͷӡ༻վળɺ৽نύʔτφʔͷ্ཱͪ͛ɺͳͲͷۀൃੜ͢ΔͨΊɺϩʔυϚο ϓʹܝࡌ͞Ε͍ͯΔΞΠςϜͷ࣮ݱͷΈʹϑΥʔΧε͢Δ͜ͱࠔɻ ͦͷͨΊɺϩʔυϚοϓʹܝࡌ͞Ε͍ͯΔΞΠςϜͷ༏ઌɺνʔϜࢪࡦͷઈରతͳ༏ઌͰ ͳ͘ɺஅࡐྉͱͯ͠ఏࣔɻ
20 ©︎ 2022 10X, Inc. ϚτϦΫε৫ͷମ੍Λऔ͓ͬͯΓɺࣄۀຊ෦ͱػೳຊ෦ͷํʹΞαΠϯ͢ΔܗͰ1E.Λஔ͢Δ ͜ͱͰɺࣄۀʢύʔτφʔʣʹ͖߹͏໘ͱϓϥοτϑΥʔϜͱͯ͠ͷͷόϥϯεΛऔΖ͏ͱ͠ ͍ͯΔɻ ֤ࣄۀ෦ɺػೳຊ෦1E.ΛΞαΠϯ
©︎ 2022 10X, Inc. ಘΒΕͨ͜ͱͱࠓޙ 21
22 ಘΒΕͨ͜ͱ ©︎ 2022 10X, Inc. ࣄۀͷϞσϧԽʹ͍ɺͲͷ'MZXIFFMʹޮՌ͕͋Δࢪࡦͳͷ͔ͷઢ͕ἧͬͨ ֤෦ʹϩʔυϚοϓΞΠςϜΛΞαΠϯ͢Δ͜ͱͰɺ༏ઌஅ͕࣠ΫϦΞʹͳͬͨ ࣾ֎ʹ༏ઌॱͰϩʔυϚοϓΞΠςϜͷ։͕ࣔͰ͖Δঢ়ଶͱͳͬͨ
23 ݱ࣌ͷϩʔυϚοϓӡ༻ʹ͓͚Δ՝ ©︎ 2022 10X, Inc. ཁٻʹվળϨϕϧͷΞΠςϜ͕ଟ͘هࡌ͞Ε͍ͯΔ هࡌใͷΒ͖͕ͭ·ͩ·ͩݮΒ͍ͤͯͳ͍
ݱ࣌Ͱ۩ମతͰͳ͍͋ͬͨΒ͍͍ͳϨϕϧͷཁٻ͕هࡌ͞Ε͍ͯΔ ػೳຊ෦ଆ͔ΒޮԽͳͲͷ'MZXIFFMʹඥ͔ͳ͍Πγϡʔ͕૿͑ઓઢ͕֦େ͍ͯ͠Δ ϩʔυϚοϓࡦఆ࣌Ͱεέδϡʔϧͷݟ௨͠ΛཱͯΔ͜ͱ͕ࠔͳঢ়ଶ͕͋Δ ༏ઌ୲νʔϜΛมߋ͢Δϓϩηε͕ඞཁʹͳ͖͍ͬͯͯΔ FUD
24 ՝ͷରԠํ ©︎ 2022 10X, Inc. ཁٻʹվળϨϕϧͷΞΠςϜ͕ଟ͘هࡌ͞Ε͍ͯΔ هࡌใͷΒ͖͕ͭ·ͩ·ͩݮΒ͍ͤͯͳ͍
ݱ࣌Ͱ۩ମతͰͳ͍͋ͬͨΒ͍͍ͳϨϕϧͷཁٻ͕هࡌ͞Ε͍ͯΔ ػೳຊ෦ଆʹඥͮ͘'MZXIFFMʹඥ͔ͳ͍Πγϡʔ͕૿͑ઓઢ͕֦େ͍ͯ͠Δ ϩʔυϚοϓࡦఆ࣌Ͱεέδϡʔϧͷݟ௨͠ΛཱͯΔ͜ͱ͕ࠔͳঢ়ଶ͕͋Δ ༏ઌ୲νʔϜΛมߋ͢Δϓϩηε͕ඞཁʹͳ͖͍ͬͯͯΔ FUD ⿍֤෦ͰͷϓϩμΫτΠγϡʔͷ͖߹͍ͷڧԽ ⿍ϓϩμΫτϚωδϝϯτػೳͷڧԽߏங ⿍ϩʔυϚοϓΞΠςϜͷϕϩγςΟܭଌ ⇛εέʔϧ͢Δ৫ϓϩμΫτͰӡ༻ՄೳͳϩʔυϚοϓߏஙΛܧଓతʹࡧ
25 ·ͱΊ ©︎ 2022 10X, Inc. ⇛εέʔϧ͢Δ৫ϓϩμΫτͰӡ༻ՄೳͳϩʔυϚοϓߏஙΛܧଓతʹࡧ ࣄۀͷϞσϧԽʹ͍ɺͲͷ'MZXIFFMʹޮՌ͕͋Δࢪࡦͳͷ͔ͷઢ͕ἧͬͨ ֤෦ʹϩʔυϚοϓΞΠςϜΛΞαΠϯ͢Δ͜ͱͰɺ༏ઌஅ͕࣠ΫϦΞʹͳͬͨ ࣾ֎ʹ༏ઌॱͰϩʔυϚοϓΞΠςϜͷ։͕ࣔͰ͖Δঢ়ଶͱͳͬͨ