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”運用”するプロダクトロードマップのはじめ方

ysk_ur
November 02, 2022

 ”運用”するプロダクトロードマップのはじめ方

2022/11/02(水)PMカンファレンスの登壇資料
https://2022.pmconf.jp/session/xY05o1PP

ysk_ur

November 02, 2022
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  1. ©︎
    2022 10X, Inc.
    ”ӡ༻”͢ΔϓϩμΫτϩʔυϚοϓͷ͸͡Ίํ

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  2. 2
    ࣗݾ঺հ
    ©︎
    2022 10X, Inc.
    άϦʔגࣜձࣾͰσʔλΞφϦετʹܞΘͬͨޙɺ
    ϥϯαʔζגࣜձࣾʹͯ৽نࣄۀ੹೚ऀΛܦݧɻ
    ͦͷޙɺגࣜձࣾ;0;0ʢچ;0;0ςΫϊϩδʔ
    ζʣʹͯ1.νʔϜͷϚωʔδϟʔͱͯ͠ɺ޿ࠂࣄ
    ۀͷ্ཱͪ͛ɺը૾ݕࡧͳͲ"*ಋೖͷਪਐɺݕࡧɾ
    ਪનػೳͷվળɺେܕϦχϡʔΞϧɺ࠾༻ҭ੒ͳ
    ͲΛ୲౰ɻ
    ೥݄ʹਓ໨ͷ1E.ͱͯ͠9΁ೖࣾɻ
    ௕࡚ݝग़਎ɻݘ޷͖ɻ
    Ӝ༞հ
    גࣜ9ϓϩμΫτϚωʔδϟʔ
    @ysk_ur

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  3. ©︎
    2022 10X, Inc.
    3
    ໨࣍
    1. ϓϩμΫτͱࣄۀ؀ڥͷ঺հ


    2. ϩʔυϚοϓ͕ͳ͍͜ͱͰىͬͨ͜໰୊


    3. ϩʔυϚοϓΛͲͷΑ͏ʹ࡞Γɺӡ༻͍ͯ͠Δ͔


    4. ಘΒΕͨ͜ͱͱࠓޙ

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  4. ©︎
    2022 10X, Inc.
    ϓϩμΫτͱࣄۀ؀ڥͷ঺հ
    4

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  5. 5
    ©︎
    2022 10X, Inc.

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  6. 6
    ©︎
    2022 10X, Inc.
    F(SPDFSZࢢ৔͸ࠃ಺Ͱ
    ͸େ͖ͳϙςϯγϟϧ͕
    ͋Γधཁ͸ٸ૿͠ଓ͚Δ
    ':άϩαϦʔ&$Խ཰֓ࢉ
    &$Խ཰͸9͕ෳ਺ιʔεΑΓ֓ࢉ
    IUUQTOFXTZBIPPDPKQBSUJDMFTEDGBEDFGGDFGBFDGCEF
    ࠃ಺νΣʔϯετΞͷ&$Խ཰͸ʹ
    ཹ·ΔҰํɺଞࠃͰ͸ίϩφΛػʹ੒
    ௕཰͕ٸ૿ɻΞϑλʔίϩφʹ͓͍ͯ
    ΋ߴ͍੒௕཰Λҡ࣋͢ΔͱΈΒΕ͍ͯ
    Δɻ
    ࠃ಺ओཁωοτεʔύʔͷച্੒௕཰
    Japan US UK CN
    15%
    12.4%
    9.5%
    1.5%
    ':೥ؒ੒௕཰ ༧ఆ

    + 100ˋ
    ೥݄ظલ೥ൺ੒௕཰
    + 28ˋ
    6

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  7. 7
    ©︎
    2022 10X, Inc.

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  8. 8
    લఏ
    ©︎
    2022 10X, Inc.
    ඞཁͳϩʔυϚοϓͷܗʢந৅౓΍දݱʣ͸ϓϩμΫτͷಛੑ΍૊৫ʹґଘ͢Δ
    Ұ౓͚ࣔͩ͢ͳ͘ɺӡ༻͢Δ͜ͱʹϑΥʔΧεΛஔ͍͍ͯΔ
    ݱ࣌఺Ͱ΋ϩʔυϚοϓͷӡ༻ʹ͸਺ଟ͘ͷ՝୊Λ๊͍͑ͯΔ

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  9. ©︎
    2022 10X, Inc.
    ϩʔυϚοϓ͕ͳ͍͜ͱͰىͬͨ͜໰୊
    9

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  10. 10
    ͦ΋ͦ΋ϩʔυϚοϓͱ͸
    ©︎
    2022 10X, Inc.
    ग़యݩɿIUUQTXXXXFCMJPKQDPOUFOU&"%&#$&&&&&
    ͍Ζ͍ΖͳϩʔυϚοϓͷܗ͕͋Γ͑Δͱࢥ͏͕ɺ9͸༏ઌ౓෇͖ͷJTTVFϦετͷΑ͏ͳܗͰӡ༻Λ։࢝ͨ͠ɻ
    ༏ઌ౓ॱʹ͸Ͱ͖͍ͯΔ͕ɺ࣌ؒॱ͕Ͱ͖͍ͯͳ͍ঢ়ଶɻ

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  11. 11
    ϩʔυϚοϓ͕ͳ͍͜ͱͰൃੜͨ͠ෛͷεύΠϥϧ
    ©︎
    2022 10X, Inc.
    ϓϥοτϑΥʔϜͱͯ͠ͷվળਐԽͷ༧ఆΛ։ࣔͰ͖ͯͳ͍͜ͱͰɺແਚଂʹଟ༷ͳཁ๬͕ੜ·ΕɺͦΕΒͷਫ਼
    ࠪͱճ౴ʹ௥ΘΕΔ೔ʑ
    ରԠํ਑ͷ㘸໌
    ৽ͨͳཁ๬
    ཁ๬ͷਫ਼ࠪ

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  12. 12
    ౰࣌ɺϩʔυϚοϓΛࣔ͢͜ͱ͕Ͱ͖ͳ͔ͬͨཧ༝
    ©︎
    2022 10X, Inc.
    ύʔτφʔاۀͷಋೖʹ޲͖߹͏͜ͱػձ͕૿͑ɺϦϦʔεʹϑΥʔΧε͢Δ͜ͱ͕૿
    ͍͑ͯͨ
    ਺ଟ͘ͷύʔτφʔʹ޲͖߹͏͜ͱͰӡ༻໘ͷαϙʔτ͕૿Ճ͍ͯͬͨ͠
    ύʔτφʔ͕૿͑ͨ͜ͱͰɺࣄۀϑΣʔζͷҟͳΔύʔτφʔ΁ͭͷϩʔυϚοϓΛ
    ࣔ͢೉қ౓͕޲্͍ͯͬͨ͠

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  13. ©︎
    2022 10X, Inc.
    ϩʔυϚοϓΛͲͷΑ͏ʹ࡞Γɺӡ༻͍ͯ͠Δ͔
    13

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  14. 14
    ©︎
    2022 10X, Inc.
    ϩʔυϚοϓ࡞੒ͷͨΊʹ޻෉ͨ͠ཁૉ
    ࣄۀ੒௕Ϟσϧͷߏ଄Խʢ,1*ͷఆٛʣ
    ϩʔυϚοϓܾఆӡ༻ͷϑϩʔߏங
    શࣾͰϑΥʔϚοτԽ͞ΕͨཁٻΛऩू͢Δ͜ͱͰɺશһͰϩʔυϚοϓ΁޲͖߹͍ϓϩμΫτ։ൃΛਐΊΔ͜
    ͱ͕Ͱ͖Δঢ়ଶΛߏங
    ཁٻऩूϑϩʔͷϑΥʔϚοτԽͱ1.ΞαΠϯ

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  15. 15
    ©︎
    2022 10X, Inc.
    4UBJMFS'MZXIFFMͱ͍͏ࣄۀ੒௕Ϟσϧͷߏ଄Խ
    Growth
    Accessibility
    ඼ἧ͑Ձ֨࠷దԽ
    Selection
    ॳճར༻ऀͷ֫ಘ
    First Order UU
    ΩϟύγςΟͷ࠷େԽ
    Capacity
    εϩοτΩϟύγςΟͷ૿Ճ
    ຬศ཰ͷ૿Ճ
    ύʔτφʔ
    γοϓక݁
    More Capacity
    Engagement
    ؔ܎ͷڧԽ
    Discovery
    σΟεΧόϦʔ࠷େԽ
    ͔͝୯Ձͷ૿Ճ
    ܧଓར༻ऀͷ૿Ճ
    ར༻ස౓ͷ૿Ճ
    More AOV
    More Order
    ళฮΤϦΞΞΫηεͷ։ઃ
    ౤ࢿϦιʔεͷ
    ࠷େԽ
    ࠶౤ࢿ
    ग़యݩɿIUUQTZBNPUUZUPLZPQPTU

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  16. 16
    ©︎
    2022 10X, Inc.
    4UBJMFS'MZXIFFMৄࡉ
    'MZXIFFMͷ֤JTTVFΛୡ੒͢Δ͜ͱͰࣄۀ΁Ͳ
    ͷΑ͏ͳΠϯύΫτ͕͋Δ͔Λఆٛɻ
    UP$ɺUP# &
    ͳͲଟ༷ͳྖҬͰɺࣄۀ,1*Λ৳
    ͹͢Ϩόʔ͕͋Δ͜ͱ͕Θ͔Δɻ
    ֘౰ύʔτφʔ͕ͲͷϨόʔΛҾ͘͜ͱͰ࠷΋
    ࣄۀ͕৳ͼΔ͔ɺϓϥοτϑΥʔϜͱͯ͠Ͳͷ
    ϨόʔΛҾ͘͜ͱͰଟ͘ͷύʔτφʔ΁ӨڹΛ
    ग़ͤΔ͔ͷ྆ํͷࢹ఺͕ॏཁɻ
    ग़యݩɿIUUQTZBNPUUZUPLZPQPTU

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  17. 17
    ©︎
    2022 10X, Inc.
    ֤෦͔ΒཁٻΛऩू͠ҙࢥܾఆΛ͢ΔͨΊͷϑϩʔΛఆٛ
    ཁٻΛूΊϩʔυϚοϓ΁൓ө͢ΔϑϩʔΛ݄ʹ౓ͷαΠΫϧͰճ͍ͯ͠Δ

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  18. 18
    ©︎
    2022 10X, Inc.
    ֤෦͔ΒཁٻΛٵ্͍͛Δཧ༝ͱ޻෉
    ϏδωεϑΣʔζɺۀଶͳͲҟͳΔ৚݅ͷύʔτ
    φʔͷཁٻΛਖ਼͘͠र͏ඞཁ͕͋Δɻ
    ڞ௨վળɺӡ༻վળͳͲ΋ٵ্͍͛ɺ4UBJMFSશମ
    ʹଘࡏ͢Δ՝୊Λղܾ͍ͯ͘͠ඞཁ͕͋Δɻ
    ϢʔβʔετʔϦʔɺ'MZXIFFMɺఆੑఆྔͷظ଴஋ɺ
    ඞཁͱ͍ͯ͠ΔύʔτφʔͳͲඞཁ৘ใΛఆٛɻ
    ֤ຊ෦ʹ1.ΛΞαΠϯ͢Δ͜ͱͰཁٻͷ͹Β͖ͭΛ཈
    ͑ͨɻ
    ཧ༝
    ޻෉

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  19. 19
    ©︎
    2022 10X, Inc.
    ࣄۀӡӦͱϩʔυϚοϓΞΠςϜͷ༏ઌ౓ͷߟ͑ํ
    ֤෦Ͱ͸ɺ೔ʑͷӡ༻վળɺ৽نύʔτφʔͷ্ཱͪ͛ɺͳͲͷۀ຿΋ൃੜ͢ΔͨΊɺϩʔυϚο
    ϓʹܝࡌ͞Ε͍ͯΔΞΠςϜͷ࣮ݱͷΈʹϑΥʔΧε͢Δ͜ͱ͸ࠔ೉ɻ
    ͦͷͨΊɺϩʔυϚοϓʹܝࡌ͞Ε͍ͯΔΞΠςϜͷ༏ઌ౓͸ɺνʔϜ಺ࢪࡦͷઈରతͳ༏ઌ౓Ͱ
    ͸ͳ͘ɺ൑அࡐྉͱͯ͠ఏࣔɻ

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  20. 20
    ©︎
    2022 10X, Inc.
    ϚτϦΫε૊৫ͷମ੍Λऔ͓ͬͯΓɺࣄۀຊ෦ͱػೳຊ෦ͷ૒ํʹΞαΠϯ͢ΔܗͰ1E.Λ഑ஔ͢Δ
    ͜ͱͰɺࣄۀʢύʔτφʔʣʹ޲͖߹͏໘ͱϓϥοτϑΥʔϜͱͯ͠ͷ੒௕ͷόϥϯεΛऔΖ͏ͱ͠
    ͍ͯΔɻ
    ֤ࣄۀ෦ɺػೳຊ෦΁1E.ΛΞαΠϯ

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  21. ©︎
    2022 10X, Inc.
    ಘΒΕͨ͜ͱͱࠓޙ
    21

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  22. 22
    ಘΒΕͨ͜ͱ
    ©︎
    2022 10X, Inc.
    ࣄۀ੒௕ͷϞσϧԽʹ൐͍ɺͲͷ'MZXIFFMʹޮՌ͕͋Δࢪࡦͳͷ͔ͷ໨ઢ͕ἧͬͨ
    ֤෦ʹϩʔυϚοϓΞΠςϜΛΞαΠϯ͢Δ͜ͱͰɺ༏ઌ౓൑அ͕࣠ΫϦΞʹͳͬͨ
    ࣾ಺֎ʹ༏ઌ౓ॱͰϩʔυϚοϓΞΠςϜͷ։͕ࣔͰ͖Δঢ়ଶͱͳͬͨ

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  23. 23
    ݱ࣌఺ͷϩʔυϚοϓӡ༻ʹ͓͚Δ՝୊
    ©︎
    2022 10X, Inc.
    ཁٻʹվળϨϕϧͷΞΠςϜ͕਺ଟ͘هࡌ͞Ε͍ͯΔ
    هࡌ৘ใͷ͹Β͖͕ͭ·ͩ·ͩݮΒ͍ͤͯͳ͍
    ݱ࣌఺Ͱ۩ମతͰ͸ͳ͍͋ͬͨΒ͍͍ͳϨϕϧͷཁٻ͕هࡌ͞Ε͍ͯΔ
    ػೳຊ෦ଆ͔Βޮ཰ԽͳͲͷ'MZXIFFMʹඥ෇͔ͳ͍Πγϡʔ͕૿͑ઓઢ͕֦େ͍ͯ͠Δ
    ϩʔυϚοϓࡦఆ࣌Ͱ͸εέδϡʔϧͷݟ௨͠ΛཱͯΔ͜ͱ͕ࠔ೉ͳঢ়ଶ͕͋Δ
    ༏ઌ౓΍୲౰νʔϜΛมߋ͢Δϓϩηε͕ඞཁʹͳ͖͍ͬͯͯΔ
    FUD

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  24. 24
    ՝୊΁ͷରԠํ਑
    ©︎
    2022 10X, Inc.
    ཁٻʹվળϨϕϧͷΞΠςϜ͕਺ଟ͘هࡌ͞Ε͍ͯΔ
    هࡌ৘ใͷ͹Β͖͕ͭ·ͩ·ͩݮΒ͍ͤͯͳ͍
    ݱ࣌఺Ͱ۩ମతͰ͸ͳ͍͋ͬͨΒ͍͍ͳϨϕϧͷཁٻ͕هࡌ͞Ε͍ͯΔ
    ػೳຊ෦ଆʹඥͮ͘'MZXIFFMʹඥ෇͔ͳ͍Πγϡʔ͕૿͑ઓઢ͕֦େ͍ͯ͠Δ
    ϩʔυϚοϓࡦఆ࣌Ͱ͸εέδϡʔϧͷݟ௨͠ΛཱͯΔ͜ͱ͕ࠔ೉ͳঢ়ଶ͕͋Δ
    ༏ઌ౓΍୲౰νʔϜΛมߋ͢Δϓϩηε͕ඞཁʹͳ͖͍ͬͯͯΔ
    FUD
    ⿍֤෦ͰͷϓϩμΫτΠγϡʔ΁ͷ޲͖߹͍ͷڧԽ
    ⿍ϓϩμΫτϚωδϝϯτػೳͷڧԽߏங
    ⿍ϩʔυϚοϓΞΠςϜͷϕϩγςΟܭଌ
    ⇛εέʔϧ͢Δ૊৫ϓϩμΫτͰ΋ӡ༻ՄೳͳϩʔυϚοϓߏஙΛܧଓతʹ໛ࡧ

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  25. 25
    ·ͱΊ
    ©︎
    2022 10X, Inc.
    ⇛εέʔϧ͢Δ૊৫ϓϩμΫτͰ΋ӡ༻ՄೳͳϩʔυϚοϓߏஙΛܧଓతʹ໛ࡧ
    ࣄۀ੒௕ͷϞσϧԽʹ൐͍ɺͲͷ'MZXIFFMʹޮՌ͕͋Δࢪࡦͳͷ͔ͷ໨ઢ͕ἧͬͨ
    ֤෦ʹϩʔυϚοϓΞΠςϜΛΞαΠϯ͢Δ͜ͱͰɺ༏ઌ౓൑அ͕࣠ΫϦΞʹͳͬͨ
    ࣾ಺֎ʹ༏ઌ౓ॱͰϩʔυϚοϓΞΠςϜͷ։͕ࣔͰ͖Δঢ়ଶͱͳͬͨ

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