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ブランディングって?
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Yudai Suzuki
October 02, 2017
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1.3k
ブランディングって?
Yudai Suzuki
October 02, 2017
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Transcript
ಥ વ Ͱ ͢ ͕ ɺ ϒ ϥ ϯ σΟ
ϯ ά ͬͯ Կ Ͱ ͢ ͔ʁ
ʻϚʔέςΟϯάʹೝʼ ͔ࣗΒࣗͷΠϝʔδΛ ૬खʹ͑Δྗ ʻϒϥϯσΟϯάʹڞײʼ ૬खʹࣗͷΠϝʔδΛ ࣋ͬͯΒ͏ྗ ࣗ ͜͏
ࢥ ͍ · ͢ɻ 㲈
જ ࡏ ݦ ࡏ α ʔ
Ϗ ε ։ ൃ ɹ ࠂ ɹ ใ ϝ σΟΞ ৽ ن ࣄ ۀ ಛ య ɾ ػ ೳ ֦ ॆ ͦ ͯ͠ɺ ࣗ ͕ ߟ ͑Δ ͑ ํ ͜͏ ɻ
ओ ʹ જ ࡏ ʹ Πϝ ʔ δ Λ
͑Δ ख ஈ ͜ Ε Β ɻ ݦ ࡏ α ʔ Ϗ ε ։ ൃ ɹ ࠂ ɹ ใ ϝ σΟΞ ৽ ن ࣄ ۀ ಛ య ɾ ػ ೳ ֦ ॆ જ ࡏ
ओ ʹ ݦ ࡏ ʹ Πϝ ʔ δ Λ
͑Δ ख ஈ ͜ Ε Β ɻ Ծ ʹ ͜͏ ߟ ͑ ͨ ͱ ͖ ɺ ݦ ࡏ α ʔ Ϗ ε ։ ൃ ৽ ن ࣄ ۀ ಛ య ɾ ػ ೳ ֦ ॆ જ ࡏ ɹ ࠂ ɹ ใ ϝ σΟΞ
͜ Ε ֮ ͑ͯ · ͢ ʁ
None
ʲ ς ο Ϋ ʹ ஔ ͚Δ 6 9 ʳ
։ ൃ ɾ 8 F C Ϛʔ έ ςΟ ϯ ά ɾ 6 * ɾ Ӧ ۀ ɾ $ 4 Λ ؚ Ή Ϣʔ βʔ ͷ α ʔ Ϗ ε ར ༻ ମ ݧ ͜ ͷ ͜ ͱ ʮ ݦ ࡏ ʯ ಧ ͚Δ ߦ ҝ ͱ ͯ͠ͷ આ ໌ Λ ͠ · ͠ ͨ ɻ
͜ ͷ ؔ ͕ άϧ άϧ ɺ άϧ άϧ
ޮ త ʹ ճ Δ ͜ ͱ ɻ ͡ Ό ɺ ͜ ͷ ؔ Λ Γ ཱ ͨ ͤ ͯ ͍ Δ ͷ ʁ ͦ Ε Λ ɺ ͷ ͢ ͝ ͘ ؆ ୯ ʹ ݴ ͏ ͱ Ϋ ϥ Π Ξ ϯ τ ϝ ϯόʔ ൃ ड
Ϋ ϥ Π Ξ ϯ τ ϝ ϯόʔ ൃ
ड ࣄ
ࢸ ۃ ͨ Γ લ Ͱ ͢ ͕ ɺ
͜ ͷ ೝ ࣝ ͕ େ ࣄ ͩ ͱ ߟ ͑ͯ ͍ · ͢ɻ Ϋ ϥ Π Ξ ϯ τ ϝ ϯόʔ ࣄ Λ ൃ ͠ ͨ ͍ ࣄ Λ ड ͠ ͨ ͍
Ͱɺ ͜ ͜ Λ Α Γ ໌ ֬ ʹ ͢
Δ ͨ Ί ɺ ݦ ࡏ ͷ ς ʔϚ Λ ߟ ͑ͯ Έ · ͠ ͨ ɻ
ʻ ݦ ࡏ ͷ ς ʔϚ ʼ Ϣʔ
βʔ ಉ ࢜ ͕ ࣄ ʹ ग़ ձ ͍ ͢ ͍ Ϋ ϥ υ ς ο Ϋ ɻ
ݦ ࡏ α ʔ Ϗ ε ։ ൃ
৽ ن ࣄ ۀ ಛ య ɾ ػ ೳ ֦ ॆ જ ࡏ ɹ ࠂ ɹ ใ ϝ σΟΞ ݕࡧػೳॆ࣮º4&0 ࣗʹ߹ͬͨࣄΛϝϯόʔࣗΒݟ͚ͭɺ ࣄʹग़ձ͍͘͢ɻ ϓϩϑΟʔϧγʔτ զʑ͕ϝϯόʔͷใʢσʔλʣΛਂ͘ ཧղ͢Δ͜ͱͰɺϝϯόʔ͕ࣄʹग़ձ͍͘͢ɻ ϝϯόʔϨίϝϯυ ࣗʹ߹ͬͨϝϯόʔΛΫϥΠΞϯτࣗΒ ݟ͚ͭɺࣄʹग़ձ͍͘͢ɻ ৽نࣄۀɾಛయͳͲ ΫϥΠΞϯτɾϝϯόʔʹಧ͘ Ձͷߴ͍ࣄۀɾಛయͷग़
ݦ ࡏ α ʔ Ϗ ε ։ ൃ
৽ ن ࣄ ۀ ಛ య ɾ ػ ೳ ֦ ॆ જ ࡏ ɹ ࠂ ɹ ใ ϝ σΟΞ ݕࡧػೳॆ࣮º4&0 ࣗʹ߹ͬͨࣄΛϝϯόʔࣗΒݟ͚ͭɺ ࣄʹग़ձ͍͘͢ɻ ϓϩϑΟʔϧγʔτ զʑ͕ϝϯόʔͷใʢσʔλʣΛਂ͘ ཧղ͢Δ͜ͱͰɺϝϯόʔ͕ࣄʹग़ձ͍͘͢ɻ ϝϯόʔϨίϝϯυ ࣗʹ߹ͬͨϝϯόʔΛΫϥΠΞϯτࣗΒ ݟ͚ͭɺࣄʹग़ձ͍͘͢ɻ ৽نࣄۀɾಛయͳͲ ΫϥΠΞϯτɾϝϯόʔʹಧ͘ Ձͷߴ͍ࣄۀɾಛయͷग़ தͰɺ͜Ε͕ॏཁɻ
ϓϩϑΟʔϧγʔτ ͬͱɺϝϯόʔͷৄࡉ͕Θ͔Ε ΫϥΠΞϯτϝϯόʔΛ୳ͨ͢Ίͷ ख͕͔Γ͕૿͑ΔͷͰɺग़ձ͍͘͢ͳΔɻ ݕࡧػೳॆ࣮º4&0 ৽نࣄۀɾಛయͳͲ ϝϯόʔϨίϝϯυ σʔλ
σʔλ ϓϩϑΟʔϧγʔτ ͬͱɺϝϯόʔͷৄࡉ͕Θ͔Ε ΫϥΠΞϯτϝϯόʔΛ୳ͨ͢Ίͷ ख͕͔Γ͕૿͑ΔͷͰɺग़ձ͍͘͢ͳΔɻ ͬͱɺϝϯόʔͷৄࡉ͕Θ͔Ε ຊʹϝϯόʔͷ୳͍ͯ͠Δͷॏతʹ߈ΊΔ͖ ϝϯόʔͷଐੑΛࡉ͔͘ཧղ্ͨ͠Ͱࢪࡦ͕ଧͯΔɻ ݕࡧػೳॆ࣮º4&0 ৽نࣄۀɾಛయͳͲ
ϝϯόʔϨίϝϯυ σʔλ
ϓϩϑΟʔϧγʔτ ͬͱɺϝϯόʔͷৄࡉ͕Θ͔Ε ΫϥΠΞϯτϝϯόʔΛ୳ͨ͢Ίͷ ख͕͔Γ͕૿͑ΔͷͰɺग़ձ͍͘͢ͳΔɻ ͬͱɺϝϯόʔͷৄࡉ͕Θ͔Ε ຊʹϝϯόʔͷ୳͍ͯ͠Δͷॏతʹ߈ΊΔ͖ ϝϯόʔͷଐੑΛࡉ͔͘ཧղ্ͨ͠Ͱࢪࡦ͕ଧͯΔɻ ͬͱɺϝϯόʔͷৄࡉ͕Θ͔Ε ຊʹϝϯόʔͷͨΊʹͳΔࣄۀ͕ੜΈग़ͤΔɻ ݕࡧػೳॆ࣮º4&0
৽نࣄۀɾಛయͳͲ ϝϯόʔϨίϝϯυ σʔλ σʔλ σʔλ
ʻϒϥϯσΟϯάʹڞײʼ ૬खʹࣗͷΠϝʔδΛ࣋ͬͯΒ͏ྗ ݦࡏ͔ΒͷڞײΛಘΔͨΊʹ ϢʔβʔΛΓɺΑΓࣄʹग़ձ͍͍͢αʔϏεɻ
ݦ ࡏ α ʔ Ϗ ε ։ ൃ
ɹ ࠂ ɹ ใ ϝ σΟΞ ৽ ن ࣄ ۀ ಛ య ɾ ػ ೳ ֦ ॆ જ ࡏ
ʻϚʔέςΟϯάʹೝʼ ͔ࣗΒࣗͷΠϝʔδΛ ૬खʹ͑Δྗ ͜ ͜ Ͱ ͏ Ұ ճ
ɻ ͡ Ό ɺ Ϛʔ έ ςΟ ϯ ά ͬͯͲ Μ ͳ ख ஈ ͕ ͋ Δʁ ʻϒϥϯσΟϯάʹڞײʼ ૬खʹࣗͷΠϝʔδΛ ࣋ͬͯΒ͏ྗ
ࠓ࣮֬ʹఏڙͰ͖ΔϝϦοτΛ Ϣʔβʔʹૌٻ͢Δɻ "EWFSUJTJOH ʻࠂʼ .BSLFUJOH 13 ʻใʼ ϝσΟΞɾϚείϛΛར༻ͯ͠ ఏڙͰ͖ΔͰ͋Ζ͏ࣾձతՁΛ Ϣʔβʔʹૌٻ͢Δɻ
ʮڞײʯ ૬खʹࣗͷΠϝʔδΛ ࣋ͬͯΒ͑Δ
͡Ό͋ɺࠓͷςοΫͬͯͲ͏ͳΜͰ͠ΐ͏ɻ ͦͦΒΕ͍ͯΔʁ
˞ ܦ ࡁ ࢈ ۀ ল ͷ ʮ * 5
ਓ ࡐ ͷ ࠷ ৽ ಈ ͱ ক དྷ ਪ ܭ ʹ ؔ ͢ Δ ௐ ࠪ ݁ Ռ ʯ ͱ ʮ ̞ ̩ ਓ ࡐ Λ ८ Δ ݱ ঢ় ʹ ͭ ͍ͯ ʢ σ ʔ λ ฤ ʣ ʯ Α Γ ɻ ͷࠃबۀऀͷ૯ສਓɻ ͦͷ͏ͪɺສਓ͕*5ΤϯδχΞʢʣɻ
˞ I U U Q M F
W F S B H F T K Q O F X T Α Γ ɻ ϑϦʔϥϯεΤʔδΣϯτར༻رͷ*5ٕज़ऀͷˋɺඇϑϦʔϥϯεɻ
ͱ͍͏͜ͱɺʮજࡏʯͷ*5ΤϯδχΞɺ ͜ͷਓͨͪʹରͯ͠ɺೝɾڞײΛՔ͙ඞཁ͕͋Δɻ ਓ
ࠓͷΫϥυςοΫͷՁ͜ͷਓୡશͯʹಧ͍͍ͯΔͷ͔ʁ ͖ͬͱ·ͩ·ͩͳͣɻ ਓ
ʮΫϥυςοΫͬͯͬͯΔʁʯͱɺΤϯδχΞɾσβΠφʔʹฉ͍ͯ ʮϑϦʔϥϯεͷΤϯδχΞɾσβΠφʔ͕ࣄ୳͢αΠτͰ͠ΐʁʯͱ ୈҰى͞ΕΔঢ়ଶʹ͢Δɻ ͳ ͷ Ͱ ɺ જ ࡏ
ͷ ς ʔ Ϛ ɺ · ͣ ɺ ͜ Ε ʁ
ͨͩɺࢢͷύΠͦͦগͳ͍ʢগͳ͘ͱࣗͦ͏ࢥ͏ʣதɺڝ߹ͨ͘͞Μɻ Ұ൪ͷೝΛՔ͙ͬͯɺฒେఔͷ ʮ૬खʹࣗͷΠϝʔδΛ࣋ͬͯΒ͏ྗʯ͡Ό୧Γண͚ͳ͍ɻ
ݦ ࡏ α ʔ Ϗ ε ։ ൃ
ɹ ࠂ ɹ ใ ϝ σΟΞ ৽ ن ࣄ ۀ ಛ య ɾ ػ ೳ ֦ ॆ જ ࡏ 4&0 ࠂӡ༻ ίϯςϯπϚʔέ ৽نࣄۀʹΑΔՁ61 ͬͱɺͬͱɺ࣋ͪಘΔखஈͰΞΠσΞ͕ඞཁɻ
ʻϒϥϯσΟϯάʹڞײʼ ૬खʹࣗͷΠϝʔδΛ࣋ͬͯΒ͏ྗ ΈΜͳͰɺϨοπϒϥϯσΟϯάʂ