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Digital Marketing Introduction by Zoraiz Ahmad

Digital Marketing Introduction by Zoraiz Ahmad

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape.

Zoraiz Ahmad

May 03, 2024

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  1. WHAT IS DIGITAL MARKETING ? Definition: Digital marketing refers to

    the promotion of products, brands, or services using digital channels such as search engines, social media platforms, email, and websites. Importance: Reach a larger audience, increase brand awareness, drive website traffic and generate leads.
  2. TYPES OF DIGITAL MARKETING Optimize website to rank higher in

    search engines. Engage with audience on social media platforms. Send targeted and personalized messages. Create valuable and relevant content. Create and publish online ads. Search Engine Marketing Social Media Marketing Email Marketing Content Marketing Pay-Per-Click (PPC)
  3. BENEFITS OF DIGITAL MARKETING Cost-effective: Reduce marketing costs. Measurable: Track

    and analyze results. Flexibility: Reach target audience in real-time. Increased reach: Global audience. Improved engagement: Interact with customers.
  4. DIGITAL MARKETING CHANNELS Search engines (Google, Bing, etc.) Social media

    platforms (Facebook, Twitter, Instagram, etc.) Email Websites and blogs Mobile devices
  5. SEO BEST PRACTICES Keyword research: Identify relevant keywords. Optimize on-page

    elements: Meta tags, titles, descriptions. Quality content: Relevant and valuable content. Link building: Build high-quality backlinks. Mobile-friendliness: Ensure responsive design.
  6. PAY-PER-CLICK ADVERTISING Google Ads: Create and publish online ads. Targeting

    options: Location, language, interests. Ad formats: Text, image, video. Budgeting: Set and manage budget. Conversion tracking: Monitor and optimize.
  7. THE POWER OF SOCIAL MEDIA MARKETING Facebook: Largest social media

    platform. Twitter: Real-time engagement. Instagram: Visual content. Content calendar: Plan and schedule content. Engage with audience: Respond and interact.
  8. EMAIL MARKETING Build email list: Collect and segment subscribers. Create

    engaging content: Personalize and optimize. Subject lines: Craft effective subject lines. Call-to-action: Encourage action. Analytics: Track and analyze results.
  9. CONTENT MARKETING Blog posts: Informative and valuable content. Videos: Engaging

    and shareable content. Infographics: Visual and easy-to-understand content. E-books and whitepapers: In-depth and informative content. Repurpose content: Maximize content reach.