companies, first round of venture capital funding time Slope of Enlightenment Trough of Disillusionment Peak of Inflated Expectations Technology Trigger Plateau of Productivity R&D First-generation products, high price, lots of customization needed Early adopters investigate Mass media hype begins Negative press begins Supplier consolidation and failures Second/third rounds of venture capital funding Methodologies and best practices developing Supplier proliferation Activity beyond early adopters Less than 5 percent of the potential audience has adopted fully Second-generation products, some services Third-generation products, out of the box, product suites High-growth adoption phase starts: 20 to 30 percent of the potential audience has adopted the innovation expectations Phases of the Hype Cycle 2011 2012
68% of DPS downloads are paid for! ! 15% through single issues! ! 26% subscriptions through app store! ! 27% direct entitlement (publisher`s subscriptions)! ! Readers engage with 48% of interactive features used in DPS publications! ! Video and web views are most popular! ! Readers open a DPS publication avg 5 times per month; 55% spend more than 25 minutes!
Future CEO Mark Wood:! ! It`s clear that Newsstand creates an amazing opportunity for publishers! ! Daryl Rayner:! ! Apple seems to have got this just right! ! Pixelmags statement:! ! 1150% growth increase in first week of launch! ! Conde Nast`s Wired Magazine:! ! 268% spike in subscriptions after launch!
block: TRVL Magazine! ! lTwo Dutch entrepreneurs that manage to fuse gorgeous, compelling content with a disruptive business modelz - TheNextWeb! ! Highest rated travel magazine in the app store! ! 40,000 new consumers every month (content is free)!
Joe Zeff Design! ! New York Design Studio launches its own digital magazine apps! ! Final Hours Of Portal 1: no. 1 paid app in US! ! Joe Zeff:! ! What you did before belongs in a scrapbook. What you do next is what truly matters! ! Focus; Extend your brand, or create a new one; Turn passive experiences into active experiences; Price it sensibly.!
! Before Newsstand not that successful! ! After Newsstand:! ! Thousands of paid issues sold daily! ! Hundreds of new subscriptions sold every day! ! Reinvigorated their weekly magazine!
Mashable case study: http://mashable.com/2011/07/31/sports- illustrated-inside-look/! ! Digital revenue up 22% 2009 to 2010! ! Sports Illustrated uses a software program called WoodWing, which allows designers to lay out the issue in multiple formats (both print and tablets) simultaneously. If a change to the copy is made in the print version, for instance, those changes will be automatically replicated in the different tablet versions! ! No digital department!
print/re-think! ! Which platform to publish to: iPad/Android/HTML5! ! Which organizational changes necessary! ! Which technology to use: own/third party! ! Pricing: free/low/medium/high! ! Subscriptions: own/iTunes/both! ! Newsstand: yes/no! ! Own newsstand: yes/no! ! Advertising: extension of print/stand-alone!
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