Beyond The Airwaves

15TH ABC MEDIA WORKSHOP Presentation by Ms Kudsia Kahar

Transcript

1. BEYOND THE AIRWAVES
2. Communica)on  Milestones   •  Who/What Years in Existence •  Homosapiens – 200,000 •  Language 50,000 •  Writing 5,000 •  Telephone 135 •  Broadcasting 106 •  E-mail 30 •  IRC 24 •  SMS 20 •  IM 16 •  Blogging 16 •  Friendster 10 •  Linked In 9 •  Facebook 7 •  Twitter 5 •  FourSquare 3
3. YouTube - 2nd largest search engine on the net There are over 850 million active FB users If FB were a country, would be THIRD largest There are 12 million Malaysians on FB There are 12 million Malaysians on Twitter 200 million FB users access the site via mobile phones 1.5 billion businesses have FB pages 70% FB users are outside of the US World’s No. 2 Camera – Canon World’s No. 1 Camera – iPhone 3 billion photos are uploaded onto FB each month
4. 1950  -­‐1990   Less  Ads   Reached   more  people   Undivided   a>en)on   Now   More  Ads   Reaching   targeted   groups   Increasing   distrac)on  
6. FACT   •  As   of   31st   Dec   2011   Malaysia   has   over   28   million  in  popula;on  and  17,723,000  Internet   users,  which  represents  61.7%  penetra;on.       •  The   na;onal   fixed   line   and   wireless   broadband  penetra;on  rate  has  reached  81%   of  populated  areas.    
8.   Why is Social Media INTERACTION so important?
10. Everyone  broadcasts  
12. Paid  for  adver;sing   Paid  for  content  or  brand  apps   Consumer  word-­‐of  mouth   TV,  Radio,  Outdoor,  Print   Website,  Blogs,  Forums   UGC,  user  Tweets,  FB  likes  
13. TV,  Radio,   Outdoor,  Print  
15. •  Total Facebook Users 12060340 •  Global Position in the list 17 •  Penetration of population 46.10% •  Penetration of online population 71.35% •  53% Male, 47% Female
18. •  Malaysian online shopping market = RM1.8 billion in 2010 •  The big three of Malaysia’s online expenditure include travel = 24% bill payments = 18% entertainment & lifestyle = 14%
20. Every station has to be on multiple- platforms and engage via FB, Twitter, Weibo (for Chinese audience) and to a lesser extent Google+ But just having a huge amount of followers or Likes on FB isn’t enough – how many of them are Talking About This?  
21. The  Trust  Barometer  Index  found…  
22. Radio content has to engage the multi-tasking audience on the go Enabling our clients’ messages to be accessed on all platforms our content is on is KEY The messages need to be tailor-made to engage THIS audience
25. Increasingly radio broadcasters like AMP have to engage target audiences for clients on multiple platforms… …with a keen understanding that online audiences or those connected via devices are likely to check out a client’s campaign if it’s only a click away
40. Future of Radio Content 360° = Reach 360°