Beyond The Airwaves - A New Journey

15TH ABC MEDIA WORKSHOP Presentation by Encik Malek Ali

Transcript

1. Beyond the Airwaves - A New Journey
2. Life is Good B 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 0 100 200 300 400 500 Radio Adex 2001 - 2010 (RM million) Source: AC Nielsen (based on rate card)
3. Life is Good B 2004 2005 2006 2007 2008 2009 2010 2011 0 200 400 600 800 1000 Radio Print Star Publications Bhd - Print and Radio Revenues (RM million) Source: Star Publications Bhd Annual Reports 2005-2010, Unaudited quarterly results annoucement Feb 2012
4. Elsewhere, Life is Not So Good 2007 2008 2009 2010 2011 0 5 10 15 20 25 Digital Off-Air Broadcast US Radio Revenues – US$ billion Source: Radio Advertising Bureau; Miller, Kapalan, Arase & Co - 18%
5. Dire Straits for Newspapers B 2003 2004 2005 2006 2007 2008 2009 2010 0 10 20 30 40 50 Online Print Newspaper Print and Online Revenues (US$ billion) Source: Newspaper Association of America Pew Reseach Centre - 2011 State of the News Media - 48%
6. Some Early Signals B 2006 2007 2008 2009 2010 2011 0 100000 200000 300000 The Star (Weekday) – Average Daily Circualtion Source: Audit Bureau of Circulation; Star Annual Report 2006-2010
7. The Internet Threat 2.5 million paying users 125 million users
8. Platforms The Internet Opportunity Personalisation Micro-targeting Engagement Recommendations Functionalities Web Apps Video/Youtube Podcasts/iTunes Social media Time-shifting The Great Equaliserr
9. What's the Strategy?
10. Who's Your Tribe?
11. Example: Monocle
12. Monocle (2)
13. Monocle (3)
14. Example: The Economist
15. The BFM Tribe?
16. Working professional Who is anxious about - her future - her children's future - the country's future
17. Baby Steps for BFM 4500 podcasts downloaded per day
18. Video - Uncensored
19. Sub-tribes
20. The BFM Tribe