Global Media Trends & Forecasts

15TH ABC MEDIA WORKSHOP Presentation by Ms. Margaret Lim

Transcript

1. GLOBAL MEDIA TRENDS by Margaret Lim ABC Media Workshop 2 March 2012
2. HOW MUCH IS GLOBAL SPENDING? US$ 481B 2011 US$ 345B 2003
3. ASIA HAS GROWN TREMENDOUSLY 34% 2011 28% 2003 North America Asia Europe
4. 34% Asia ADSPEND BY REGION 26% Europe 33% North America 7% Others
5. ADSPEND BY MEDIUM Television 46% Internet 13% Newspapers 16% Magazines 10% Others 15%
6. INTERNET SPENDING IS GROWING RAPIDLY WHILE PRINT IS DECLINING 2003 2004 2005 2006 2007 2008 2009 2010 2011f Newspaper Magazine Internet 13% 2011 3% 2003 15% 23% 16% 10%
7. ASIA IN FOCUS: WHO SPENDS? US$ 162B 2011
8. CHINA OVERTAKES JAPAN IN ADSPEND SHARES Japan China 37% 2011 15% 2003 30% 53%
9. THE “OTHER” ASIAN MARKETS US$ 34B 2011
10. THE “NEXT 3” TO WATCH OUT FOR 2003 2004 2005 2006 2007 2008 2009 2010 2011f South Korea The Philippines Indonesia 30% 22% 12% 21% 8% 15% 2003 2011
11. 2012e Adex (US$mil) Population (Million) GDP/Capita (US$) Adex/Capita (US$) China 66,420 1,318 5,716 50 Japan 47,189 127 47,960 373 Australia 15,439 22 42,412 693 South Korea 8,468 48 25,949 176 Philippines 8,389 93 2,376 90 Indonesia 5,876 240 3,848 24 India 5,759 1,225 1,646 5 Thailand 3,541 69 5,865 51 Hong Kong 2,946 7 37,051 418 Malaysia 2,565 28 10,609 90 Taiwan 2,186 23 23,380 95 New Zealand 1,753 4 28,409 401 Singapore 1,291 5 53,072 254 Vietnam 887 88 1,521 10 APAC GROWTH POTENTIAL
12. ASIA IS STILL A TV MARKET; Television 49% Internet 12% Newspapers 19% Out-of-home 10% Others 15% INCREASING ONLINE
13. 2003 2004 2005 2006 2007 2008 2009 2010 2011f 2012e 39% Newspaper Others Internet 2011 2003 11% 64% 50% 10% MALAYSIA ADSPEND BY MEDIUM Television 25% <1% 1%
14. ONLINE ADSPEND WILL INCREASE AT THE EXPENSE OF PRINT
15. IN FACT, DIGITAL WILL INCREASE AND MOVE INTO THE REALM OF CONVERGENCE OF CONTENT IS THE LINK MAINSTREAM MEDIA
16. “I'm sorry Jack, we seem to have run out of time for the media presentation, why don’t we just pop it in the mail and you read it at your leisure.” THE GOOD OLD DAYS
17. THE GAME HAS CHANGED
18. MEDIA CONVERGENCE Today’s landscape is a point of convergence between consumers & technology
19. 51% OF UK X FACTOR VIEWERS USE AS THEY WATCH THE PROGRAM
20. DEVELOPMENTS IN PRINT MOVE TO DIGITAL FORMATS
21. ONLINE FORMATS
22. MOBILE FORMATS
23. IPAD VERSIONS
24. DEVELOPMENTS IN TV ONLINE VERSIONS VIDEO STREAMING
32. DEVELOPMENTS IN OTHER MEDIA
33. REEBOK
34. McCAIN
35. THE GROWTH OF MEDIA GROUPS
36. FULLY INTEGRATED OFFERINGS OF MEDIA SPECIALISTS
37. THE FUTURE OF MEDIA AND COMMUNICATIONS The media & communication scene is changing at an accelerated rate Differing pace and emphasis, for different countries Integrated campaigns with digital and consumer interaction at its heart will prevail Offers those who have embraced the change, amazing challenges and opportunities
38. The media/communication scene is changing at an accelerated rate. Differing pace and emphasis, for different countries THE FUTURE OF MEDIA AND COMMUNICATIONS
39. Integrated campaigns with digital and consumer interaction at its heart will prevail THE FUTURE OF MEDIA AND COMMUNICATIONS
40. THE FUTURE OF MEDIA AND COMMUNICATIONS Offers those who have embraced the change, amazing challenges and opportunities