Guerrilla Marketing: How Brands Win Hearts and Minds With This Strategy

💡 Tired of ordinary marketing methods? Want to spice up your marketing campaigns? #GuerrillaMarketing. 📚 🎯 This is a Must-Read Article:
1️⃣ Understand Guerrilla Marketing Basics 📖 2️⃣ Learn from Real-World Case Studies 🏆
🚀 Take Your Marketing to the Next Level! 🚀
Get a more detailed idea of the various brands that uses this strategy [https://www.themehigh.com/blog/guerrilla-marketing-how-brands-win-hearts-with-this-strategy/]

#MarketingTips #BusinessInnovation #CreativeMarketing #GuerrillaMarketing

Transcript

2. Table of Content Examples of Guerilla Marketing • Stratos space Jump • Nescafe • Pepsi Max • Volkswagon What Guerilla Marketing is? • Introduction to Guerilla Marketing Guerilla Marketing Type • Outdoor • Ambient • Experiential • Viral • Ambush READ MORE
3. The term GUERRILLA MARKETING was coined in 1984 by American advertising executive Jay conrad Levinson READ MORE Note Guerrilla Marketing Signifies nontraditional campaigns carried out mainly on a low budget with the aim of generating buzz in public spaces.
4. What is Guerrilla Marketing? Guerrilla marketing is an innovative & nontraditional approach to marketing that aims to create a lasting impression on customers using unconventional & creative strategies. READ MORE Note "it’s actually a very unconventional form of marketing in that it raises brand awareness among large audiences without interrupting them."
5. Guerrilla Marketing Examples • Outdoor Guerrilla Marketing • Ambient Guerrilla Marketing • Experiential Guerrilla Marketing • Viral Guerrilla Marketing • Ambush Guerrilla Marketing READ MORE Note "Guerrilla marketing tactics reduce the cost of marketing by almost 90% when implemented.”
6. 1. Outdoor Guerrilla Marketing It refers to all marketing actions taking place outdoor, bringing street elements into play. • Eg: MacFries Pedestrian Crossing • McDonald’s designed a clever campaign to decorate Zebra crossings into giant finger chip displays outside their restaurants READ MORE
7. 2. Ambient Guerrilla Marketing It refers to all marketing where brands place ads at unconventional places to increase brand awareness creatively. • Eg: BIC’s creative marketing campaign • BIC makes a huge statement “Our razors are sharp enough to mow your lawn!” READ MORE
8. 3. Experiential Guerrilla Marketing It entails the creation of immersive, pop-up experience that invites users to “talk, live, breathe” the brand. • Eg: Volkswagen's creative marketing campaign • Social experiment found that 66% more people than usual opted to take the stairs when it was a fun experience. READ MORE
9. 4. Viral Guerrilla Marketing Viral campaign should be creative & smart enough to wow your target audience. • Eg: Dollar shave campaign • Dollar shave club video became so popular that the club got 12.000 orders in 48 hours! READ MORE
10. 5. Ambush Guerrilla Marketing Brands promote their products against similar products from competitors who might already be officially part of the event. • Eg: Snapdeal trolls Flipkart • Dollar shave club video became so popular READ MORE
11. Do you want to see how Popular Brands that made an impact with Guerrilla Marketing? Tip “Guerrilla marketing campaigns have an average ROI of 4.5 to 5 times their initial cost”. Discover the full story from our blog!