10 Essential Things an Ecommerce Website Must Have
Here are the 10 essential features that will probably help you improve your online store's usability and performance to increase its profitability.. Website: http://www.ecommercewebsitedevelopmentchennai.in
is a business card for all types of businesses. In the case of online shopping, a clear and professional logo is a reassuring symbol and an element of trust of the company. • The more popular brands can create an online store with a fashionable home page displaying minimum features like logo, beautiful image or video and the ‘Buy’ button.
people tends to purchase more during sales and discounted periods, and buy anything just because it’s on sale. Some are attracted by free shipping or other offers but almost everybody is interested in one kind of promo or another. • Thus, discounts and special deals are the basic things that website visitors look for. It is recommended to position eye-catching banners with discounts and special deals on the top part of the home page of an online store.
make it too hard for customers to find exclusive deals and hot prices. Moreover, recurring customers will more likely look through new sale items instead of spending more time for browsing through to find something new and trendy. • If there is news, an upcoming events or sales period that buyers should know about the product, the home page is the best place to place them.
sale, then display them upfront which helps in the great attention especially with first-time visitors who don’t know what exactly they are looking for. • Make sure that customers can find what they need through more targeted and effective channels.
impossible to think about an ecommerce site without shopping cart, login box and search box features are usually placed together. The most popular shopping cart icon is a simple basket so it makes sense to choose something similar for the site. • Many stores also provide their customers with private accounts where it’s possible to check all their previous and current orders and those account holders can receive special discount offers from the store owners and have the option to participate in different promotions or sales.
clarify payment options in advance since there may be technical limitations to a payment method or option. • Online stores commonly use credit, debit cards, gift vouchers, cash on delivery, PayPal, etc as their main payment system. Mostly these payment icons at located at the footer or on the top right corner of sites.
20% of online purchases are made after surfing through social media sites. Social media websites, such as Facebook, Twitter etc are the best source to get the info that need on just about everything. • For online shops, it’s a good channel to keep customers update of the latest products or special offers which are oriented towards the social media followers only.
of online shopping, buyers interact with sellers and make transactions via internet. But if there is a problem or error, customers prefer to have someone they can talk with. • This is the core of the need for a customer support team. 24/7 voice service and live chats are highly appreciated forms of value-added customer service.
for web stores that have several local as well as national retailers. Most of the conservative customers may visit the website only to find the nearest shop location or branch. • If the store has a wide trade network then it will be good to create a special store location search box for a country, zip code, state or address search.
show a security guarantee by an external party certifying that it is safe to purchase form this site. Some of these trustmarks come from Network solutions, Verisign, BBB, GeoTrust, etc. • Such certificates give customers the confidence in sharing their private information and leads to a fearless purchase. More customers will be ready to purchase from a site which is new to them if they know that their payment details are safe.
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