legitimate set of news practices, ideals that one rarely hears articu- lated or necessarily sees as evident today. In the absence of any codified set of profes- sional guidelines, a standardized entrance examination, or a supervisory guild, news instead is defined and constrained by a set of cultural practices, informal and often implicit agreements about proper conduct, style, and form that today are in flux, increasingly multiple, debatable, and open for reconsideration HOW IT CAN BE FAKE, IF THERE’S NO REAL? 01 220