Sometime we do not need the maximum level of detail. In these cases, reducing the measurement level facilitates the management of data and the analysis of results. Examples of measurement-level reductions: • Age. From Scale (x years) to Ordinal ◦ children [0-12 yrs], teens [13-19], young adult [20-29], adult [30-49], seniors [49+] • Income. From Ordinal: ◦ $0 - $4999, $5000 - $9,999, $10,000 - $14,999, $15,000 - $19,999, $20,000 - $24,999, $25,000 - $29,000 to Nominal: ◦ Below poverty line (0 - $14,999), Above poverty line ($15,000 and above)