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The History of new media

Alberto Lusoli
September 28, 2015

The History of new media

253W - Week 3

Alberto Lusoli

September 28, 2015
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  1. 01 253 II Assignment: instructions: • Find a journalist, blogger,

    etc. who writes about new media (list + mail to me) • Identify 4 articles on a specific topic (Pick something you are interested in: it will the the basis for assignment 3!) • Describe how the new media is described as new.
  2. 5 Alberto Lusoli D103 Attention Web 1.0. Collection and distribution

    of information from big corporations Longer articles Traditional websites Non-portable Web 2.0 Information coming from all members of society Shorter attention span Articles condense important details in the beginning Web app Portable
  3. 6 Alberto Lusoli D103 Participation Web 2.0 Easier to participate

    Increasing reliance on the Internet for information Increased ability to verify information Web 2.0 = interactive Model Web 1.0 = hypodermic needle
  4. 7 Alberto Lusoli D103 Collaboration Web 2.0: Easier to reach

    a wider audience Possibility to interact with more people (e.g. Skype, MSN) Easier to communicate worldwide (85% world pop. has mobile) Fax, e-mail = less personal Petitioning Problems: False/biased info Personal/public sphere Ashley Madison hacking
  5. 8 Alberto Lusoli D103 Network Awareness Web 1.0 Not as

    many sources More reliable Only see original contents, not opinions Specialized people only Web 2.0 Online personalities More chances of false info No “author” anymore More freedom Limited propensity towards learning. “Google it!” It thinks for us Shallow knowledge (Wikipedia criticism)
  6. 9 Alberto Lusoli D103 Critical Consumption Web 1.0 Only professional

    and legitimate publishers Fewer options: easies to define what is real Few > many Knowledgeable > masses Web 2.0 Anyone can post anything Posts become opinions rather than facts Mass > Mass Information overload More entertainment than knowledge
  7. 10 Alberto Lusoli D107 Attention Web 2.0: Difficult to pay

    attention because high information volume A good exercise for training attention Content more accessible and less detailed Corporate interests are better able to capture attention Social contacts more compelling than content itself
  8. 11 Alberto Lusoli D107 Participation Web 2.0: User focused technologies

    (FB, blog, Podcasts, Twitter, etc.) Convergence: possibility to access contents from mobile No gatekeepers Reduction digital divide More power to publishers Less power to users (more difficult to be heard)
  9. 12 Alberto Lusoli D107 Collaboration Pros: Faster/more efficient Access to

    information Easier to spread & support a cause Group sharing made easy Hashtags! Programmers collaborating to create new technologies Cons: Information overload Action taken is lacking Lack of understanding (ALS Ice Bucket Challenge) People collaborate more but for less relevant issues
  10. 13 Alberto Lusoli D107 Critical Consumption Web 2.0 Lot of

    information spread in many places People free to decide what to believe or not More info > Broader perspectives Learn to become more skeptical
  11. 14 Alberto Lusoli D108 Attention Easier to stay in touch

    with others People can follow more stories at the same time Constant attention. In Web1.0 internet was a separate activity
  12. 15 Alberto Lusoli D108 Participation Web1.0 Biased to the side

    of big corps, government and influencers Web2.0 Reduction digital divide Profit through UGC (and new possibilities of monetization for viewers too)
  13. 16 Alberto Lusoli D108 Collaboration Web1.0 No collaboration Technically complex

    Simply consume contents Web2.0 Sites based on UGC Ease of access
  14. 17 Alberto Lusoli D108 Network Awareness Web1.0 Content consumption Fewer

    people to interact with Web2.0 Possibility to produce contents autonomously People can start new businesses
  15. 18 Alberto Lusoli D108 Critical Consumption Web2.0 Difficult to sift

    through UGC We are more equipped to evaluate contents’credibility Citizen-journalism and grassroots journalism More international Opinion sharing: sometimes annoying, but somehow useful
  16. 19 Alberto Lusoli Social shaping of technology Users attributions One

    structure > several functionalities Broad approximation, but a good starting point Any example? 25c coin. The Internet The bike
  17. 22 Alberto Lusoli Social shaping of technology Pick what you

    believe it’s the most representative company associated with your Literacy and read its story. What was the role of users? What was the role of the entrepreneurs? Technological determinism or social shaping? WRITE YOUR NAME ON THE ASSIGNMENT Today’s exercise