E-transformation for Enterprise 2020

Andreas Lennevi [email protected] 1 +31 6 52 75 83 16
www.bigdata.com L Lennevi’s Big Enterprise Transformation 18 – 09 – 2013 v. 1.12 A. Lennevi Full Version A. Lennevi Big BPM, Big Data, Cloud, Agile Prepare Enterprise 2020 Executive Summary E-Transformation – for Enterprise 2020

www.bigdata.com 2 Objective: 2010 - 2020 A. Lennevi • BPM is off trend – ready for a new generation • Mature BPM combined with Agile, Cloud and Big Data  • a very powerful new architecture that can make an enormous difference for the Front Office and Customers • The Business Case is very appealing: • Lower cost, better processes, agile & informed business, time-to-market drastically improved, mobile devices, social and cloud enabled

www.bigdata.com Introduction: Who am I ? Andreas Lennevi, Born in Sweden 1969 MSc in Engineering Physics in Uppsala 1990-1995 Developer, Team-lead, SW Product owner, Ericsson Radio, Stockholm 95-97 Manager Accenture (FR) 1997 – 2002 Engagement Manager (UK) KRAFT Foods 2003 2004-2012 at KPN for TMNS Enterprise Architect 1 year Business Analyst / Solution Architect / Programme Planner 5 years Program Manager 2 years Scrum Master at ALFAM – Tibco AMX BPM replacing 3 applications with 1 Infosys Solution Anchor for BPM proposals – Pega BPM Building Interface Development Centre at Deutsche Bank ICC Manager (UK) 2013 Deutsche Bank Infosys Sales Support Pega BPM Now:

www.bigdata.com 4 New Agile Entrepreneurial Enterprise Enablers Combined into One • Big BPM • Cloud • Big Data New IT Enablers • Business Architecture • Rationalization of IT Updated Architecture Template • Agile IT • Agile Front-Office New Methodology • Re-aligning IT with business • Agile Organization New Organization A. Lennevi

www.bigdata.com Contents INTRODUCTION 1 AGILE WITH BIG BPM FOR THE FRONT -OFFICE 1 ENTREPRENEURIAL INFORMED ENTERPRISE 2 TECH ENABLERS, BIG BPM, CLOUD, BIG DATA… 3 BUSINESS ARCHITECTURE 4 A. Lennevi EXECUTIVE SUMMARY ES WHAT COMES NEXT ? CAN THERE BE FOTS? A1 50 min 10 min BREAK - QUESTIONS - DISCUSSION D 20 min WHO WILL WIN THE RACE TO THIS NEW MARKET ! A2 10 min 15 min 30 min 15 min 10 min 20 min

www.bigdata.com Introduction 10 min A. Lennevi

www.bigdata.com 7 This Presentation will argue: That by combining some simple components The entire game could change ! A. Lennevi

www.bigdata.com 8 A. Lennevi How do trends work in IT?

www.bigdata.com 9 New IT Trends / Enablers… The beginning it’s like surfing on a wave of interest and hype… SW Vendors and Service Integrators profile themselves into the area. Initiatives are started with a lot of hope, and vague business cases. Out of early adopters, very few ride the wave successfully A. Lennevi

www.bigdata.com 10 The Peak of the Surf Enormous Amounts In the following 5 years the winners will emerge and some investments will start paying back Full Trend Spend The Trend will solve almost everything A. Lennevi Name of the trend miss-used in sales efforts

www.bigdata.com 11 5 years later – the hype is over The Trend is Mainstream Projects now run with clear business cases It is integrated into the rest of the Enterprise A. Lennevi

www.bigdata.com 12 Example Internet at ~2000 1985 - 2000 1980 1990 2000 2010 Mainframe Client Server The Company runs a stack of IT which is getting more professional and more integrated 3rd level App Build COTS Buy not Build EAI Messaging Internet Wave Enormous investments go to Internet but the business case is not yet made A. Lennevi

www.bigdata.com 13 Internet 1995 - 2000 DB DB DB EAI – Enterprise Integration COTS App COTS App COTS App COTS App API API API API App Build Framework Client Server Legacy App ETL 1995 - 2000 Web Page Web Shop Web Interface ? ? ? ? DB DB DB Job Job Job App App App MAINFRAME - Transactions A. Lennevi Enabler #3 SSL and B2B Enabler #2 Web-Portals Enabler #1 Service Oriented Architecture Problem #3: Security Problem #2: Too many web-pages Problem #1: Web not integrated into enterprise

www.bigdata.com 14 EAI – Service Bus COTS Web App API COTS App API COTS App API COTS App API 2000 - 2005 Web Portal Web Shop SOAP Html/XML  SOAP  Web-services  SOA SOAP DB DB DB App Build Framework Client Server Legacy App ETL DB DB DB Job Job Job App App App MAINFRAME - Transactions Self Service SOAP SOAP Web-Services  Service Oriented Architecture Internet Delivers Big Business Case AFTER 2001 Portals Internet SOA and B2B A. Lennevi B2B SOAP SSL

www.bigdata.com 15 IT Trends seem to hoover as a hype for some years. People are finding out how to use them Enablers need other Enablers to create expected value. A. Lennevi And they need to get combined with existing IT stack in a productive way… Valley of Dispair Trend SPEND $$$

www.bigdata.com 16 Valley of Dispair BPM Trend = Complement gaps in COTS + = Mature SOA Trend SOA Example of BPM Trend’s rise to popularity A. Lennevi Valley of Dispair Trend COTS Buy not Build Event Driven EAI SOA Architecture BPM = top layer SOA ESB Statement 1: “Build BPM processes not an application, I.e. this is not Custom build”` 2005 2000 2010 These two statements worked for “small” BPM but will not work for the future when scope of BPM increases ? ? Statement 2: “I do not need to model data”

www.bigdata.com Executive Summary The Future Enterprise: Unleashing the Enablers of this time 50 min A. Lennevi

www.bigdata.com 18 SOA Arch. Enablers to Watch 2013 1980 1990 2000 2010 Mainframe Client Server 3rd level App Build COTS (Common off the shelf SW packages) Messaging Work-flow SOA - ESB Web UI Mobile Social Web-GUI Portals Cloud BPM . Cloud is waiting to find it’s place CEP Portal Big Data BI Big Data - the new kid on the block Agile Methodologies Agile Methods – the old idea becomes a new favourite A. Lennevi BRE Internet Corporate applications should soon go Mobile EAI MDM DWH SOA Stacks have taken over the strategic planning BPM is still often struggling to make a clear business case Agile Revival BYOD Biometrics CSS *CSS = Cascading Style Sheets HTML5

www.bigdata.com 19 ? Now…if one could join all these wolves into one single pack pulling in one direction !!! 2010 - 2020 Mainframe Client Server 3rd level App Build COTS Internet Messaging EAI Work-flow SOA - ESB Web UI Mobile Social Mobile Social Web-GUI Portals Cloud BPM CEP Portal Big Data Agile Delivery MDM BI DWH A. Lennevi BRE HTML5

www.bigdata.com BPM – Enabler Growing Up The Existing BPM Trend will continue 1. Convergence Employee UI, Customer UI and Partner UI 2. Use of Existing IT Assets without changing everything BPM But BPM Can and Will Do Much More ! 1. Replace Core Enterprise Applications 2. Allow Front-office on the Cloud 3. BPM Enabled Agile Business Lines 4. Connect to Big Data A. Lennevi BPM Goes from Project to Program !

www.bigdata.com Portal ESB BPM Architecture, Freedom under Responsibility Separation of UI, Process and Data allows a new Architecture The Flexibility is Increased Drastically Business Components on the Cloud Accessed via One Portal Enterprise Service Bus BPM App 1 UI 1 UI 2 Data 1 Seamless Portal Experience BPM App 2 Data 2 BPM App 4 BPM App 3 Data 4 But un-governed this promises to become very complex Need for a Business Architecture Template to Govern This ! A. Lennevi

www.bigdata.com 22 A. Lennevi Combining Intelligent BPM with a Front-Office Data-base is the first step towards tomorrow’s enterprise

www.bigdata.com Issue with ‘Integration’ BPM Architecture GUI ESB Task-flow CRM ERP OSS Billing Process A. Lennevi ESB GUI BPM Logic Data- Access Data Layers not made to work together – and/or Project split in pieces, separate teams etcetera… Build required to integrate pieces of the same Feature Build Build Build Build Build Build Build Build Build

www.bigdata.com 24 Business Component / Core Application: © • GUI – Web-Interface • BPM Process Logic • Business Logic • Data Access • Data Base • ESB A. Lennevi ESB

www.bigdata.com 25 ESB BPM Phase 2 – or ‘Big BPM’ • Good Mature BPM Business Data-base Good CRM and GUI Options Good Application Build Good BRE Good BPM Strong Data Access Modelled Front-Office DB Strong Cloud Option Made for Agile Methods Strong Re-use Capacity Good BPM + Front Office Business DB  BPM takes on Core Application Space A. Lennevi BPM Data Front-Office DB Big Data collected +

www.bigdata.com SOA Enterprise Service Bus Small BPM – Leverage existing systems Mature BPM Web UI Mobile Social Analytics Ref System Data A. Lennevi Ref System Data Ref System Data

www.bigdata.com SOA Enterprise Service Bus BPM Core Application without Data-base close: Mature BPM Web UI Mobile Social Analytics Core FO Data Ref System Data A. Lennevi Ref System Data Ref System Data When building Core Applications…

www.bigdata.com SOA Enterprise Service Bus Big BPM – Build Core Business Applications Mature BPM Web UI Mobile Social Analytics Core FO Data Ref System Data A. Lennevi Ref System Data Ref System Data

www.bigdata.com 29 There will be two options available: • 1. ‘Small’ BPM as now • 2. ‘Big’ BPM making Business Front-Office Applications (BFOs), with DB included In the end Data-Modeling should be done from the BPM Application Package, but until then the BPM team will hire DBAs 29 Big BPM, BFO Applications A. Lennevi

www.bigdata.com 30 A. Lennevi This is from a Presentation from September 2012 BPM as now -> Not likely 2000 2020 2010

www.bigdata.com 31 BPM Trend = Complement COTS Small BPM BPM Auto process Big BPM = Core Enterprise Applications, BPM Enabled with Decisioning and Front-Office DB COTS in Back-office Primarily Buy and Customize COTS Event Driven EAI A. Lennevi BPM – Dead or Re-invented? 2000 2010 Web-App Based BPM Applications BPM faster and better than COTS FO DB SOA Enterprise Service Bus Integr. BPM Applications Integration Based BPM Applications 2020 BPM Auto process SOA + GUI BPM web-page & Doc mgmnt BPM web-app w. rules engine SOA ESB

www.bigdata.com COTS is in decline – but not over COTS is 17 years into the trend and in decline 1. Processes in COTS never exactly what is needed. 2. Heavy costs for customization, non-optimal processes 3. Overlaps and gaps between departments / business lines 4. DB is never what one wants – not storing the correct data and difficult to expand when needing new functionality new application bought/built  more integration  more complexity 5. COTS does not promote business differentiation and innovation in the front-office where business is made 6. Oracle buying many COTS options makes COTS less interesting . COTS (Common off the shelf SW packages, e.g Siebel, Clarify…) COTS stays strong in supporting applications, e.g. ERP where there is a high similarity between industries and companies A. Lennevi

www.bigdata.com 33 Programming level – Build – Java, J2EE 3rd level Application Build Platform Level Normal Build Pega Model Application Logic Build 4th level Application Modelling Platform BPM = Life-cycles, Case Management, Role based access, Approvals, Workflow IBPM = Role-based, Specializations, Reports, Audit, Social Media, Multi-lingual… Country Specializations 4th level Application Modelling Platform Mature BPM+BRE = Life-cycles, Case Management, Role based access, Approvals, Workflow 33 © 2012 Infosys Limited INFOSYS ANALYSIS AND FINDINGS Time-to-Market Lower Cost Mature BPM / e.g. Pega’s Advantage: Time-to-Market: Starting from Pre-fab Level ! With professional framework for Process, Cases, Life-cycles etcetera, the application can be assembled in a very short time and changed even faster Data Modelling Application Modelling I-BPM = Decisioning, Reports, Mobile, Audit, Social Media, Multi-lingual, Cloud, Analytics… Country/Local Specializations

www.bigdata.com 34 Front-Office Back-Office Channels Different Channels (Web, Mobile…) to Customers, Partners and Employees Business Support Functions Generic Enterprise Support Functions Business Lines Business Oriented View on the Architecture three functional layers A. Lennevi Business Unit 1 Business Unit 2 Business Unit 3 Business Unit 4 ERP, HR… Business Supporting Function 2 Generic Function 3 Generic Function 4 Business Line Specific Generic Enterprise Channels ALL user-groups

www.bigdata.com 35 Channels to Customers, Partners and Employees Mobile Services Content and Apps Devices Business Support Functions – Enterprise Support Functions Product Contract Sales and Ordering Product Contract Sales and Order Product Contract Sales and Order Product Contract Sales and Order. Customer Experience Management / Partner Relationship Management / Service Management Web / PC / Tablet Mobile Phone/Personal B2B Business Architecture Layer 2 - Example MI, BI and DWH Archiving Big Data Risk Assessment ERP HR Finance Invoicing Billing Call Centre OSS TI Infra Marketing Allowing Cross-sales and ‘one face’ to the customer A. Lennevi Re-use where Generic. Agile where Business is run Front-office Employees, Customers and Partners run on variations of the same GUI and Processes – choosing their favourite Channel to access this functionality, iPad, PC, Browser, Mobile Business rules for products defined once for Marketing, Call centre, Sales, Retail, Customers

www.bigdata.com 36 Channels to Customers and Partners and Employees Front-Office Back-Office Channels Business Support Functions Front-Office Back-Office Channels Business Lines Business Line 1 Business Line 2 Business Line 3 Business Line 4 De-coupling Lines - Business Architecture: Back-office De-coupling: 1. Changes in supporting IT without direct impact on business lines 2. Support Out-sourcing of back- office functions 3. Support the Cloud option A. Lennevi Customer Experience Management / Partner Relationship Management / Service Management Business Line Decoupling 4. Enable M&A activities 5. Enable separate budgets 6. Enable separate P&L analysis 7. Enable Quick decisions/changes 8. Enable Entrepreneurship

www.bigdata.com On the Cloud On Premises De-Merging SOA 37 ESB built together with BPM does not give independence and de-coupling as the ESB should do …and it becomes even more important with the Cloud 2012 - 2015 Big BPM Business Component Build ESB SOA SOA - ESB Web UI Mobile Social BPM Analytics Portal ESB needs to connect to the old, so will be on premises… A. Lennevi

www.bigdata.com 38 Channels to Customer Product Contract Sales and Marketing Product Contrac t Sales and Marketing Produc t Contrac t Sales and Mark. Produc t Contrac t Sales and Mark. Customer Relationship Management / Partner Relationship Management / Service Desk B2B Web Phone/Personal Mobile devices Future Enterprise Template: Organization Hub Risk Assessment Finance Letters & Archiving Corporate Support MI, BI and DWH Document Storage Back-office Functions A. Lennevi B2B Others BFO Business Line 1 BFO Business Line 2 BFO Business Line 3 BFO Business Line 4 Mobile Portal Big BPM ESB Big Data ~20% of BIG Data collection, arranged to support FO decisions ERP Corporate Portal All Front-Office Data in relational DB SOA Enterprise Service Bus ETL ETL Call Center Marketing ERP OSS TI Systems Billing Engine Customer Risk & Value Central BIG Data Hub Print Street Mobile Services Content and Apps Shops & Devices

www.bigdata.com 39 A. Lennevi Re-building the Front-office on One Single Platform that is Cloud, BPM, BRE and Agile enabled, allows enormous savings

www.bigdata.com Cloud – Specialization of this Decade Cloud will save cost and improve service Cloud The savings potential is enormous: • Save on machines, save on install, • No need to educate own staff  Can significantly cut IT support staff • Avoid depreciation Specialists from Platform vendor provide 24/7 expert support Much better service level and SLA Much better IT availability Upgrades by vendor VPN to premises  Cloud applications ‘virtually on premises’ A. Lennevi

www.bigdata.com 41 Saas 1 VPN Saas 1 VPN What is stopping Cloud now? External reference Systems A. Lennevi Saas 1 On the Cloud On Premises VPN Saas 2 VPN Saas 3 VPN Saas 4 VPN GUI Mesh-up Non Cloud Enabled App Non Cloud Enabled App Non Cloud Enabled App Non Cloud Enabled App

www.bigdata.com 42 Front Office BPM Apps Finally Enabling Cloud Big Time A. Lennevi BFO App 1 On the Cloud On Premises VPN BFO App 3 BFO App 2 BFO App 4 FO Data Back- Office BPM Apps BSF 1 BSF2 SOA Enterprise Service Bus + Use ESB on Premises to access BO data + Add Front-office Data to be close to FO Apps  Select a Platform capable of this + Collect almost all FO functionality into one platform Use only 1 or 2 Platforms on the Cloud GUI Mesh-up = Requires Big BPM BFO App 3 BFO App 4 VPN Good BPM Application Build and Run Platform as a Service

www.bigdata.com 43 Channels to Customer Credit Insurance Bonding Re-insurance Collections Product Contract Sales and Marketing Product Contrac t Sales and Marketing Produc t Contrac t Sales and Mark. Produc t Contrac t Sales and Mark. Customer Relationship Management / Partner Relationship Management / Service Desk B2B Web Phone/Personal Mobile devices Big BPM allows Big Change : B2B Corporate Portal Organization Hub Risk Assessment Finance Letters & Archiving Corporate Support MI, BI and DWH Document Storage Back-office Functions Mobile Portal Runs on Cloud On Premises Agile Business Front-Office (BFO) Applications More Static Business Support Function (BSF) Applications BFO App 1 BPM application BFO App 2 BPM application BFO App 2 BPM application BFO App 2 BPM application BSF App 1 ERP COTS BSF App 2 COTS BSF App 3 3rd Level Custom Build BSF App 4 Legacy BSF App 6 BPM BSF App 5 COTS A. Lennevi Pre-arranged data from BI BFO Data = FO DB SOA Enterprise Service Bus Cloud savings will help the business case for FO Re-build Agile, Flexible Process Components drive Business Case Less applications, less integration, drives agility and business case BFO Data + Big Data = Un-paralleled access to correct data to make correct decisions BFO Data allows Decommissioning old systems  drive business case

www.bigdata.com 44 Bridge from Big Data to Big BPM • To provide better, more informed and intelligent customer service we need: • Required Data – where Big Data plays a big role  Inside-Out approach. • Good Process, GUI and Decisioning – where Big BPM plays a main role  Outside- In approach • Currently the BI and BPM camps, live in different worlds. • They rarely plan together.

www.bigdata.com 45 Building Bridges from Two sides without a common joint planning ! iBPM = Build great Processes and decisions but having data issues Big Data = Build great data-sets not knowing how to use it in the processes iBPM Analytics Big Data Analytics

www.bigdata.com 46 The Informed Enterprise

www.bigdata.com 47 A. Lennevi Agile Methods make a lot of sense But with modern IT and the right organization the benefit can be maximized

www.bigdata.com 48 Time-Line Methodologies 1985 - 2012 1980 1990 2000 2010 RUP Extreme Programming Feature Driven Programming Adaptive Software Dev RAP Objectory Scrum Agile Manifesto Jan 2001 Waterfall Generally Adopted ~2010 Agile Methods Adoption A. Lennevi

www.bigdata.com 49 Scrum Team – All parts together Close the gap between business and IT Agile Projects are tight-knit groups of people from Users to Designers to Developers to Test A. Lennevi

www.bigdata.com 50 Agile Methodologies - Benefits 1. Allow Business to see on the way what is created – and there-by adjusting the requirements to improve the processes 2. Quickly find functional issues and adopt 3. Correct Prioritization of Requirements 4. No un-necessary build Agile has the potential to work very well with BPM A. Lennevi

www.bigdata.com 51 Agile Methods incorporated with Agile Tool = Agile Business and Time to Market Agile Converging with Big BPM 2010 – 2020 Agile Methods Big BPM Data-base Good BPM for Web Applications Mature BPM platforms now have agile facilities built into the system A. Lennevi

www.bigdata.com 52 What do I mean with Agile built into the platform? A. Lennevi 1. Capture requirements in the tool 2. Document Generation from tool 3. Ability to build process and GUI in draft mode so that it can be played out and directly to the end user or stakeholder

www.bigdata.com 53 The Cock-pit Simulator for Requirements A. Lennevi End-user’s view of the Aeroplane IT’s view of the Aeroplane Finish prototyping from the Cock-pit simulator before building the rest

www.bigdata.com 54 Enablers boosting other Enablers ! A. Lennevi 1 Single Cock-pit for Prototyping Big BPM Transformation End-user’s view of the Aeroplane – with Big BPM

www.bigdata.com 55 A. Lennevi Business Lines that can change quickly allows for an Entrepreneurial Enterprise

www.bigdata.com 56 CIO now runs a large IT Organization One single IT Organization: 1. The right technology choices 2. Efficient Re-use 3. Economies of Scale 4. Weight in negotiations with Vendors and SIs 5. Possibility to go Off-Shore 6. Decommissioning of Old IT systems But IT gets more separated from the Business Basically these benefits are achieved 2008 A. Lennevi

www.bigdata.com 57 Apply the Enabler Selectively A Large Central IT Organization is good for • Creating and supporting Generic IT functions • Running Large IT Programs • Delivering version 1 of Front-Office Applications • Architecture and Centre of Excellence Business and IT together is better in • Agile Business Lines where change is a part of life • For BPM and GUI rich Front-office applications • Where Entrepreneurship matters so the Business Leader should get the tools and the ability to move quickly and adapt to an ever-changing Business Landscape. A. Lennevi

www.bigdata.com 58 Enterprise Mobile Business Services Shops & Devices Web Phone Personal Product Contract Sales and Marketing CRM Fulfilment / Assurance Org Hub Finance Risk Letters Billing Collections Web Phone Personal Org Hub Finance DWH Product Contract CRM Risk Letters Billing Collections Fulfilment / Assurance Sales and Marketing Web Phone Personal Org Hub Finance DWH Product Contract CRM Risk Letters Billing Collections Fulfilment / Assurance Sales and Marketing Combining the Best of Two Worlds Business Lines for Agile Enterprise 2015 A. Lennevi GUI Rich Business Differentiating Process Rich Market Changes Many User Groups Needs to go Mobile Needs to be Agile

www.bigdata.com Combining Enablers to Benefit B2B All front-office uses Web GUI FO Applications, runs on Cloud & use same FO DB fed from Big Data Virtual Desktop Add DB To BPM Core BPM Applications HTML5 Informed Enterprise Mobile, Tablet & Social Cloud Big Scale Good BPM Business Architecture ESB Agile Methods Rebuilt Front-Office Agile BPM Tool Agile Entrepreneurial Enterprise BYOD Actual Benefits Available Stepping Stone Missing Stepping Stone Cloud Decreased Costs Agile Teams & Organization A. Lennevi Big Data Decommission old applications BPM on Cloud

www.bigdata.com 60 Channels to Customers, Partners and Employees Credit Insurance Bonding Re-insurance Collections Business Support Functions – Enterprise Support Functions Product Contract Sales and Marketing Product Contract Sales and Marketing Product Contract Sales and Mark. Product Contract Sales and Mark. Customer Experience Management / Partner Relationship Management / Service Management B2B Web Phone/Personal Mobile devices Overview – Combining to Benefit Organization Hub Risk Assessment Finance Letters & Archiving Corporate Support MI, BI and DWH Document Storage Allowing Cross-sales and ‘one face’ to the customer Business Line Specific Generic Enterprise Channels all user-groups A. Lennevi Enterprise Service Bus New Agile Business Enterprise Front-Office runs via a Web-GUI for all user- groups on the Cloud Changes are agile via agile tools and organization Business Front-Office Components Usually on the Cloud ESB & B2B Cloud based Portal Business Support Functions Existing IT, COTS, Build Sometimes on the Cloud Data-base 3rd level App Build BPM SOA - ESB Web GUI Specialized COTS Existing Assets BPM Cloud

www.bigdata.com 61 Channels to Customer Credit Insurance Bonding Re-insurance Collections Product Contract Sales and Marketing Product Contrac t Sales and Marketing Produc t Contrac t Sales and Mark. Produc t Contrac t Sales and Mark. Customer Relationship Management / Partner Relationship Management / Service Desk B2B Web Phone/Personal Mobile devices Agile Enablement – Delivered Step 1 and 2 Organization Hub Risk Assessment Finance Letters & Archiving Corporate Support MI, BI and DWH Document Storage Back-office Functions SOA Enterprise Service Bus Business Line Components Usually on the Cloud Cloud based Portal Changes by Business Lines themself by Truly Agile full team together working on Agile platform v1.0 and 2.0 Delivered by Central IT Using Agile Methodology Central IT does all Business Support IT, CoEs, ESB and all Application Support ESB & B2B Supporting Business Components Existing IT, COTS, Build Sometimes on the Cloud Data-base 3rd level App Build BPM SOA - ESB Web GUI Specialized COTS Existing Assets BPM Cloud Portal, B2B by Central IT A. Lennevi

www.bigdata.com 62 Layers of Application and Agility • Working in one single platform there will be an Enterprise Layer and Business Line layer for re-use. • Then Applications – and then rules for the business to change in real-time, e.g. thresholds, decision tables…. Enterprise Common (services, some data-access…) Business Line 1 Business Line 2 App 1 Business Line 3 App 2 App 2 Portal Functions layer – enabled the Business to change simple things Enterprise Service Bus Central IT Business Managers Agile Teams Bus + IT App 3 App 4 App 6 App 7 Central IT FO Database Monthly Releases Change in 1 day Monthly Releases Quarterly Releases Annual Release Monthly Releases

www.bigdata.com 63 Agile, Entrepreneurial Enterprise BPM IT SI Central IT Organization SI Partners On-site SI Off-Shore Central IT Build 2015 Business Lines SI Off-Shore App. Support BPM IT Staff Business Lines Front Office No Distance Full agile team (business, IT and SI) supports changes to the Front-office applications Enabled Entrepreneurs with tools to do Agile Business Time-to-Market solved Central IT for all other IT programs on-shore “Factory” Model Central IT  Continued cost savings Application Support Off-shore A. Lennevi

www.bigdata.com 64 BPM IT SI Central IT Organization SI Partners On-site SI Off-Shore Central IT Build 2015 Business Lines SI Off-Shore App. Support BPM IT Staff Business Lines Front Office No Distance Full agile team (business, IT and SI) supports changes to the Front-office applications Enabled Entrepreneurs with tools to do Agile Business Time-to-Market solved Central IT for all other IT programs on-shore “Factory” Model Central IT  Continued cost savings Application Support Off-shore A. Lennevi Minor Releases Monthly V1.1, 1.2… Minor Releases Monthly V1.1, 1.2… Minor Releases Monthly V1.1, 1.2… First Development v1.0 and 2.0 + Annual Major Versions v 3.0, 4.0, 5.0 Agile, Entrepreneurial Enterprise

www.bigdata.com 65 Is this Possible ? Too Risky ? Take small steps Business benefit in each step The Enablers are there ! And it’s a long term strategy A. Lennevi

www.bigdata.com 66 For Mature BPM… There is…

www.bigdata.com 67 ….a clear leader

www.bigdata.com 68 A. Lennevi Gartner’s view i-BPM : First 4th Level Application Build Platform: • Pega is the only platform where applications are built without one single line of code being written Pega is #1 in I-BPM • This is BPM + Mobile + Analytics + Social + Business Rules Engine… 68 © 2012 Infosys Limited Gartner puts Pega in front for both vision and for completeness of offering Note: Tibco and Oracle placed very far below. The Integration based BPM is surpassed by a margin and will fade away IBM and Appian are close behind Gartner focuses more on Intelligent BPM, which includes rules engine, analytics, decisioning, mobile, social and more, It does not pre-scribe replacing core enterprise applications

www.bigdata.com 69 A. Lennevi Forrester’s view BPM : 69 © 2012 Infosys Limited Gartner puts Pega in front for completeness of Package IBM and Appian are again close behind Forrester Focus: • BPM is now growing in scale and going from Project to Program, and only some tools can follow Forrester agrees more with the Big BPM view Therefore IBM ends up higher in Strategy for Forrester, having a view of making large BPM change programs

www.bigdata.com 70 Pega best placed for Business Architecture A. Lennevi My view Big BPM: ESB • Pega PRPC • Oracle DB / Teradata 1 Integrated tool for Web Applications Very Evolved GUI Build Uses DBs now. No ESB offered Combine with DB Modeler on Market Very good Cloud Option Best Process Engine Very good Data Access Combine with Corporate Portal Best Analytics / Decisions Engine Pega PRPC = One Integrated System for all you need for a BFO Application Combine with ESB on the Market No B2B No Portal Full support for Mobile / Social Re-use + Specialization Pega ONLY needs to enlarge the strategy , and have SIs that plan bigger Programs to do Big BPM Built for Agile Methodologies Note: I do not know IBM and Appian offerings…

www.bigdata.com 71 Trust Forrester? Trust Gartner? Trust Me? Appian IBM Pega No – trust yourselves only 

www.bigdata.com 72 Trust Only Yourself ! …in any case – there will be place for 3 players in the market… And there will be segmentation per market, per vertical and per purpose

www.bigdata.com 73 Gartner and Forrester Measures this – and More – so buy the report… Easy to Use Package # of Developers available SI Cooporation SI Proficiency Own ability to deliver when needed Success Cases Easy availability to Software  Trendy Vision and planning for Big BPM Micro BPM BPM App Shop Training efficiency Failure Cases Completeness of Package Integrated Package Sales Efficiency Size of Company Cash to Invest Investing in the right thing = Strategy

www.bigdata.com 74 This PPT will not predict the winner in 5 years !!!

www.bigdata.com 75 Some predictions: Pega, Appian and IBM still strong in 2020 One new player may arrive – probably competing on price and simplicity IBM may lead on ability to execute large programs with the large consulting branch and ability to create combined offers with SW, HW, Services Pega will stay leading on completeness – best package best mobile and cloud, best for Big BPM, but will require a lot of training. Package is complex and requires a proficient SI Appian or other new tools will come in as cheaper simpler alternatives for the SME market and will gain on simplicity and price

www.bigdata.com 76 Channels to Customer Credit Insurance Bonding Re-insurance Collections Product Contract Sales and Marketing Product Contrac t Sales and Marketing Produc t Contrac t Sales and Mark. Produc t Contrac t Sales and Mark. Customer Relationship Management / Partner Relationship Management / Service Desk B2B Web Phone/Personal Mobile devices The COTS IT Landscape: Organization Hub Risk Assessment Finance Letters & Archiving Corporate Support MI, BI and DWH Document Storage Back-office Functions A. Lennevi EAI – Service Bus DB DB Client Server Legacy App ETL DB DB DB Job Job Job App App App MAINFRAME - Transactions Corporate Portal Billing Engine OSS TI Systems ERP Financials Purchasing BO Reporting Invoicing Archiving Print Street B2B

www.bigdata.com 77 Channels to Customer Credit Insurance Bonding Re-insurance Collections Product Contract Sales and Marketing Product Contrac t Sales and Marketing Produc t Contrac t Sales and Mark. Produc t Contrac t Sales and Mark. Customer Relationship Management / Partner Relationship Management / Service Desk B2B Web Phone/Personal Mobile devices Next 10 Years – Possible Transition – Small Steps A small Business Case is made for Every Step taken ! Organization Hub Risk Assessment Finance Letters & Archiving Corporate Support MI, BI and DWH Document Storage Back-office Functions A. Lennevi EAI – Service Bus DB Client Server ETL DB DB DB Job Job Job App App App MAINFRAME - Transactions DB App Build Framework Small BPM BFO Business Line 1 BFO 2 Business Line 1 BFO 1 Business Line 1 FO DB FO DB BFO 3 Business Line 1 BFO 2 Business Line 2 FO DB BFO 3 Business Line 3 BFO 4 Business Line 4 ~20% of BIG Data collection, arranged to support FO decisions FO DB Call Centre Marketin g EAI – Service Bus ETL ETL Billing Engine OSS TI Systems ERP Financials Purchasing BO Reporting Invoicing Archiving Print Street Enterprise Reporting Billing Engine Big Data Corporate Portal B2B Corporate Portal Mobile Portal DB Support App Call Center

www.bigdata.com 78 Channels to Customer Credit Insurance Bonding Re-insurance Collections Product Contract Sales and Marketing Product Contrac t Sales and Marketing Produc t Contrac t Sales and Mark. Produc t Contrac t Sales and Mark. Customer Relationship Management / Partner Relationship Management / Service Desk B2B Web Phone/Personal Mobile devices 4-7 Years later – Full Business Case Made Organization Hub Risk Assessment Finance Letters & Archiving Corporate Support MI, BI and DWH Document Storage Back-office Functions A. Lennevi B2B BFO Business Line 1 BFO Business Line 2 BFO Business Line 3 BFO Business Line 4 Call Center Marketin g Mobile Portal ~20% of BIG Data collection, arranged to support FO decisions ERP Corporate Portal All Front-Office Data in relational DB SOA Enterprise Service Bus OSS TI Systems Billing Engine Customer Risk & Value Print Street ETL ETL Central BIG Data Hub

www.bigdata.com Recap Final view of Enterprise A. Lennevi

www.bigdata.com 81 Integration Patters Popularity and IT Stage Service Oriented Request/Reply Event Driven Publish-Subscribe Central Data Data Hub Batch Oriented Extract-Transfer-Load 1980s Mainframes, Batch 1990s COTS Event-Driven Real-time 2000s Web-apps, SOA, BPM 2010s BI, Big Data (Big BPM?) Previous decades favour only one of the patterns The best Enterprise Architecture Combines these patterns in an Optimal way

www.bigdata.com 82 Channels to Customers, Partners and Employees Credit Insurance Bonding Re-insurance Collections Business Support Functions – Enterprise Support Functions Product Contract Sales and Marketing Product Contract Sales and Marketing Product Contract Sales and Mark. Product Contract Sales and Mark. Customer Experience Management / Partner Relationship Management / Service Management B2B Web Phone/Personal Mobile devices Overview – Combining to Benefit Organization Hub Risk Assessment Finance Letters & Archiving Corporate Support MI, BI and DWH Document Storage Allowing Cross-sales and ‘one face’ to the customer Business Line Specific Generic Enterprise Channels all user-groups A. Lennevi Enterprise Service Bus New Agile Business Enterprise Front-Office runs via a Web-GUI for all user- groups on the Cloud Changes are agile via agile tools and organization Business Front-Office Components Usually on the Cloud ESB & B2B Cloud based Portal Business Support Functions Existing IT, COTS, Build Sometimes on the Cloud Data-base 3rd level App Build BPM SOA - ESB Web GUI Specialized COTS Existing Assets BPM Cloud

www.bigdata.com 83 Enterprise Mobile Business Services Shops & Devices Web Phone Personal Product Contract Sales and Marketing CRM Fulfilment / Assurance Org Hub Finance Risk Letters Billing Collections Web Phone Personal Org Hub Finance DWH Product Contract CRM Risk Letters Billing Collections Fulfilment / Assurance Sales and Marketing Web Phone Personal Org Hub Finance DWH Product Contract CRM Risk Letters Billing Collections Fulfilment / Assurance Sales and Marketing Combining the Best of Two Worlds Business Lines for Agile Enterprise 2015 A. Lennevi GUI Rich Business Differentiating Process Rich Market Changes Many User Groups Needs to go Mobile Needs to be Agile

www.bigdata.com 84 Channels to Customer Product Contract Sales and Marketing Product Contrac t Sales and Marketing Produc t Contrac t Sales and Mark. Produc t Contrac t Sales and Mark. Customer Relationship Management / Partner Relationship Management / Service Desk B2B Web Phone/Personal Mobile devices Future Enterprise Template: Organization Hub Risk Assessment Finance Letters & Archiving Corporate Support MI, BI and DWH Document Storage Back-office Functions A. Lennevi B2B Others BFO Business Line 1 BFO Business Line 2 BFO Business Line 3 BFO Business Line 4 Mobile Portal Big BPM ESB Big Data ~20% of BIG Data collection, arranged to support FO decisions ERP Corporate Portal All Front-Office Data in relational DB SOA Enterprise Service Bus ETL ETL Call Center Marketing ERP OSS TI Systems Billing Engine Customer Risk & Value Central BIG Data Hub Print Street Mobile Services Content and Apps Shops & Devices

www.bigdata.com End Presentation. Now Plan – Start – Deliver – Celebrate A. Lennevi + + =

E-transformation for Enterprise 2020

E-transformation for Enterprise 2020

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