add structured data with Google Tag Manager, that’s definitely an option. Google Tag Manager is a simple piece of JavaScript you add to your pages, and then it does something on the server side, and it can modify your pages slightly using JavaScript. For the most part, we’re able to process this normally, and the structured data that you generate like this, that can be countered, just like any other kind of structured data on your webpages. And from our point of view, structured data, at least the types that we have documented, is primary—primarily used to help generate rich results, we call them, which are kind of like these fancy search results with a little bit more information, a little bit more color or detail around your pages. And if you add your structured data with the Tag Manager, that’s, that’s perfectly fine. From a practical point of view, I prefer to have the structured data directly on the page or directly on your server, so that you know exactly what is happening. It makes it a little bit easier to debug things, it makes it easier to test things. So trying it out with Tag Manager from my point of view, I think is perfectly legitimate, it’s an easy way to try things out. But for the long run, I would try to make sure that your structured data is on your site directly, just to make sure that it’s easier to process for anyone who comes by to process your structured data. And it’s easier for you to track and debug and maintain over time as well, so that you don’t have to check all of these different separate sources.”
greggifford
jlugia
addyosmani
vanstee
ipullrank
stephenakadiri
techseoconnect
mfonobong
deanohume
katarinadahlin
reverentgeek
carmenintech
