#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Higher SEO maturity and competition across most profitable industries More complexity to manage expectations and project execution Google requiring higher quality to rank and giving less visibility to organic results Achieving SEO success is only getting harder with time
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE I’m not the only one who thinks like this https://twitter.com/aleyda/status/1633053277720924162
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE https://developers.google.com/search/docs/specialty/ecommerce?hl=en It’s why you can’t just follow “SEO checklists”, great to avoid missing things, but not to drive a strategy
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE The Pyramid of SEO Success FIXING IMPROVING BUILDING Creating content to target new relevant queries through user search journey Optimizing existing content for already targeted relevant queries Minimizing tech debt to avoid crawlability, indexability and page experience issues And why you should also avoid only focusing on fixing, instead of improving & building which is how you grow
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE IMPACT EFFORT 1.
To Execute
Now Don’t Do 2.
To Assess
2.
To Assess
Recommendation Impact [0-10] Effort [0-10] To Prioritize Higher Medium impacting with high effort 6 4 12 Low impacting with high effort 4 4 8 Low impacting with very high effort 4 2 6 Very low impacting with very high effort 2 2 4 To execute first SEO activities with high impact & lower effort on important areas, to advance & see results faster
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/15DD2VFZE203ZIKD-VTQLG3WG-YQY9A-HS5J7AT- S4JA/VIEW I’ve created this SEO Audit/Recommendations Prioritization Template in Sheets to help you to prioritize
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE IMPACT EFFORT 1.
To Execute
Now Don’t Do 2.
To Assess
2.
To Assess
Low hanging fruit should be the first to prioritize, as they have the highest impact with the lowest effort! However, there are also SEO low-hanging fruit opportunities across processes, that you should leverage
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE These are strategy agnostic SEO opportunities that can be done in parallel to the initial SEO analysis workflow Rankings, Keyword & Competition Research Content Audit T echnical Audit Link Popularity Audit SEO Strategy & Prioritized SEO Roadmap Initial SEO Analysis for an SEO Process Parallel Low Hanging Fruit Assessment Low Hanging Fruit SEO Opportunities Assessment SEO Roadmap Implementation Low Hanging Fruit SEO Recommendations Low Hanging Fruit SEO Implementation Week 1 Week 2 Week 3 Week 4 Week 5 SEO
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Mitigate client or decision maker impatience towards results Show value of SEO implementation faster to gain further support Minimize concerns of complex implementations starting with easiest actions Establish a good coordination base for more complex implementation later on This doesn’t only allow you to achieve results faster but
helps to address some of the biggest SEO process challenges
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Improving the CTR
of Top-ranked pages Optimizing internal linking
of almost ranking pages Identifying search shifts and content decay to update & rank better Let’s go through 3 core SEO low-hanging fruit actions that you can easily implement across SEO processes More traffic for
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE For what popular, relevant queries are you already ranking well but have a low CTR? Is this you?
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Non-Relevant Term for your Site Poor SERPs CTR Relevant Term for your Site Non-Relevant Ranked Page Lack of content to be created to effectively target the query Non-Relevant / Unattractive Titles and Meta Descriptions to Optimize Relevant Ranked Page SERP features inclusion that you’re not leveraging but could SERP features inclusion that you’re not leveraging but can’t use More ads inclusion that lowers CTR Search intent satisfied directly in search results, generating a non-click Content Cannibalization to fix between many similar/relevant pages There are some frequent scenarios that you can
easily identify and fix to see results faster High Priority
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE These should have an important impact on your top queries CTR & traffic due to better visibility
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE https://workspace.google.com/marketplace/app/search_analytics_for_sheets/1035646374811 Get your most popular ranked queries w/ Search Analytics Add-On for Sheets along w/ page, device & country
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE HTTPS://DATASTUDIO.GOOGLE.COM/REPORTING/8FBF65E6-9C0A-4627-95AC-F858BFAC89E2 You can also use this GDS Dashboard I shared to identify top queries CTR opportunities per page/device/country
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE https://www.advancedwebranking.com/ Rank trackers like AWR facilitate this by blending rankings & visibility with CTR from the search console
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE https://www.advancedwebranking.com/ctrstudy/ Use AWR average CTR data for different devices, search features, intents and industries to compare yours
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE RYTE AND SEOTESTING. COM Automate this using tools integrating w/ Search Console to give CTR Underperformers like Ryte or SEOtesting
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Let’s assess why the relevant pages for these important terms w/ high search potential have such a poor CTR
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE We want to identify and optimize those with under-optimized snippets and missing rich results/features you can leverage Relevant Term for your Site Non-Relevant / Unattractive Titles and Meta Descriptions to Optimize Relevant Ranked Page SERP features inclusion that you’re not leveraging but could SERP features inclusion that you’re not leveraging but can’t use More ads inclusion that lowers CTR Search intent satisfied directly in search results, generating a non-click
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE SEARCH(search_for, text_to_search, [starting_at]) Validate if the title tag, meta description and H1 are optimized, including the terms for which you want to rank
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE https://www.seowl.co/title-rewrite-checker/ Are these the Titles & Descriptions shown in SERPs or are they replaced by Google? Check it in bulk for free with Seowl
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Scrape search results with ImportFromWeb in Google Sheets to compare your snippet vs top ranked pages https://nodatanobusiness.com/importfromweb/
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Before the Update Optimize yours to become more descriptive and attractive than your competitors but short avoiding replacement After the Update
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE ADVANCED WEB RANKING Verify if these SERPs are showing search features or rich results that you’re not using but are relevant for you
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE SEMRUSH Identify ranked organic results with reviews, image thumbnails, product knowledge panel inclusions ADVANCED WEB RANKING
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE As well as product packs, multi-image thumbnails, or even image packs, depending on their visibility share ADVANCED WEB RANKING
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE ADVANCED WEB RANKING Focus on those for which you have a low CTR despite good rankings that you’re not using but competitors are
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE SITEBULB AND GOOGLE SEARCH CONSOLE For feasible features powered by Schema you already implemented but not generating rich results, troubleshoot
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Remember that for products, Google uses a mix of product structured data, merchant center & product info https://developers.google.com/search/docs/specialty/ecommerce/share-your-product-data-with-google
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE https://brodieclark.com/little-known-rich-results-ecommerce/ Your products indexable content format as well as merchant feed also influence what Google highlights in snippets
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Wondering if it’s worthy? Assess the traffic impact of improving your ranked pages CTR with a Forecast ADVANCED WEB RANKING
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Poor SERPs CTR Non-Relevant / Unattractive Title Tags and Meta Descriptions to optimize Featured Snippet
Add a Table of Content / Index to generate Featured Snippet Rich Results
Include or fix structured data implementation to generate rich result Content generation in the relevant format Product/News/Videos/Image/etc. SERP features inclusion that you’re not leveraging but could Prioritize those that will improve your SERP visibility
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE What about relevant popular terms with poor CTR that you want to target but you’re not ranking with the right page?
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Differentiate and optimize the cannibalized pages content in case is relevant to keep them and target to different queries Create a new page with relevant content that address the query to be ranked Content cannibalization between many different relevant pages to fix Lack of content that should created for the specific search Consolidate the cannibalized pages if the meant to be targeted queries are the same with similar content, whether 301 redirecting or canonicalizing to the best performing one Validate if you should differentiate & optimize further, consolidate or create new content
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE This assessment has been facilitated with search intent features of keyword tools, look at the blend SEMRUSH
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Check at the top-ranked pages too to verify the mix of pages types ranking in the top positions & above you SEMRUSH
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE ADVANCED WEB RANKING Use the cannibalization filter of your rank tracker to identify whenever ranking with more than one page
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE keywordinsights.ai Check the ranked pages overlap between search results to verify their targeting using Keyword Insights
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE To assess the intent and get the top-ranked pages types for your relevant queries and compare vs yours
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Eg. the page ranking for “best internet for digital nomads” despite not being targeted to this query!
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE See which queries should be targeted with new more focused content that will allow you to give a better experience
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE It’s about the search demand vs the viability to fulfill it with the relevant, differentiated supply
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE For cannibalized SERPs, keep the page with better intent fit and performance, 301-redirecting the others to it
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE RYTE AND SEOTESTING.COM Unsure about the impact? Do a URL Switch Test with SEOtesting to assess the consolidation of a group
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE It’s not only about ranking in top positions but doing it so with the right page to fulfill search intent that will attract more clicks, rank and sell better
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE GOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS Obtain the backlink data from the Search Console
and Third-Party Tools, like SEMRush, Ahrefs, Moz, etc.
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE =IFERROR(VLOOKUP(B2,backlinks!$A$2:$J$2830,2,false),”") Integrate backlinks metrics with pages and queries
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE =IFERROR(VLOOKUP(B2,internallinks!$A$2:$J$2830,2,false),"") Do the same with internal links data to integrate in the
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE It’s about linking yourself to your key, almost ranking pages internally, rather than just waiting for others to do so externally
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Like this you’ll be able to rank faster for more competitive queries even with fewer backlinks
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Identifying search shifts and content decay to update & rank better
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE GOOGLE TRENDS AND GLIMPSE If we’ve learned something in latest years, is that search preferences and trends can change really fast
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Google has become more sophisticated to identify intent, shifting pages results types SISTRIX
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE ADVANCED WEB RANKING As well as search features over time, especially during search updates, which ultimately will impact CTR
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Update existing content to keep its relevance towards changing topics or intents Create new content to answer more effectively to new search queries and reach more users It’s about monitoring for opportunities to update, expand
or create content to keep & improve rankings/visibility share GOOGLE TRENDS AND GLIMPSE Change of search behavior, results, intent or trend
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE To update or expand the content that is underperforming without having to wait for too long to catch it, as in this case
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE RYTE You can identify anomalies in Search Console performance metrics using tools like Ryte, with email alerts
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE SEOTESTING.COM You can also use SEOtesting content decay report showing pages decreasing in clicks & affected queries
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE GOOGLE TRENDS AND GLIMPSE Detect and be alerted of changes in search behavior for relevant topics with Google Trends & Glimpse
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE You will have an ongoing source of insights on what to refresh, improve or expand to improve CTR & rankings
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE In parallel to your initial SEO analysis,
to accelerate the process & gain further support Rankings, Keyword & Competition Research Content Audit T echnical Audit Link Popularity Audit SEO Strategy & Prioritized SEO Roadmap Initial SEO Analysis for an SEO Process Parallel Low Hanging Fruit Assessment Low Hanging Fruit SEO Opportunities Assessment SEO Roadmap Implementation Low Hanging Fruit SEO Recommendations Low Hanging Fruit SEO Implementation Week 1 Week 2 Week 3 Week 4 Week 5 SEO
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE The results make it worth it Mitigate client or decision maker impatience towards results Show value of SEO implementation faster to gain further support Minimize concerns of complex implementations starting with easiest actions Establish a good coordination base for more complex implementation later on
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