The Broader Implications of Language in Design Systems

This is my lightning talk for the Design Systems Coalition NYC Meetup on May 11, 2017.

Transcript

1. /ˈlaŋɡwɪdʒ/
   lan·
   BROADER IMPLICATIONS OF
   guage
   IN DESIGN SYSTEMS
   

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2. what is the
   P U R P O S E
   of language?
   

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3. W A N T S
   V.
   N E E D S
   

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4. G O
   A L S
   

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5. E X
   P E C
   T A
   T I O N S
   

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6. M E
   T R I C S
   

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7. “make this look
   P R E T T Y,
   okay? thanks.”
   

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8. fledgling
   & new
   

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9. what is design?
   

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10. D E
    S I G N
    I S . . .
    

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11. D E
    S I G N
    I S . . .
    

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12. D E
    S I G N
    I S . . .
    

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13. D E
    S I G N
    I S . . .
    

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14. D E
    S I G N
    I S . . .
    

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15. D E
    S I G N
    I S . . .
    

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16. jar·
    gon obscure and often
    pretentious language
    marked by
    circumlocutions and
    long words
    

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17. S U F
    F E R
    I N G
    

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18. why do we
    C R E A T E
    design systems?
    

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19. S U F
    F E R
    I N G
    Y E S,
    A G A I N
    

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20. wasteful reproduction of
    seemingly important, but
    ultimately insignificant +
    unsustainably made
    design artifacts.
    !
    

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23. inefficient
    THIS IS CLEARLY
    

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24. can we please
    B U I L D
    something?
    

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25. systems
    thinking
    problem solving that
    attempts to balance
    holistic thinking &
    reductionistic
    thinking.
    

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26. common language
    F O C U S O N
    C O L L A B O R A T I O N
    

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27. implement
    constraints
    

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28. D O T H I S
    N O T T H I S
    

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29. remove
    cognitive
    overload
    

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31. move towards
    bigger problems
    

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33. W A N T S
    V.
    N E E D S
    

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34. G O
    A L S
    

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35. E X
    P E C
    T A
    T I O N S
    

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36. M E
    T R I C S
    

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37. \ˈfin\
    fin.
    AMELIE@AMELIELAMONT.COM
    @AMELIELAMONT
    

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