CoverageBook - Why you should be reporting on the number of links

Transcript

1. WHY YOU SHOULD BE REPORTING ON THE NUMBER OF LINKS (AND HOW IT CAN WIN YOU MORE BUDGET)
7. THE THREE MAIN AREAS OF SEO: TECHNICAL SEO CONTENT LINKS on-page authority… off-page authority… We know that to rank on the SERPs you need to build on-page authority through content, off-page authority through links and all of this needs to be underpinned by sound technical SEO.
9. GREAT LINKS INCREASE A SITE’S AUTHORITY WHICH LEADS TO HIGHER RANKINGS ON THE SERPS (EG GOOGLE).
10. 10 SUNSHINE COMMUNICATIONS DIGITAL PR THAT DRIVES MORE THAN JUST LINKS. Digital PR should never be just about links. Links should be a byproduct of engaging and relevant digital PR activity, but when executed strategically, these tactics should: • Earn high authority and relevant editorial links from key publications. • Earn links that are actually clicked on by people who could become your next client or customer. • Earn links from sites that your target audience is visiting. • Earn links from within content that positions you as experts. • Earn links into target pages, including commercial pages. REFERRAL TRAFFIC.. BRAND AWARENESS.. REPUTATION.. SALES & REVENUE.. EDITORIAL LINKS.. Digital pr drives…
12. TRADITIONAL PRS & DIGITAL PRS SHOULD BE WORKING TOGETHER IN 2024. Digital PR has evolved from traditional PR and we’ve learnt a lot from traditional PRs - but traditional PRs can also learn a lot from digital PRs and by working together we can achieve a lot of success. If you take one thing away from today, it’s start reporting on the number of links you’re securing alongside your other reporting metrics.
13. WHY SHOULD YOU BE REPORTING ON THE NUMBER OF LINKS? - The chances are you are already earning links through your traditional PR strategies - so you should be reporting on these!
14. WHY SHOULD YOU BE REPORTING ON THE NUMBER OF LINKS? - The chances are you are already earning links through your traditional PR strategies - so you should be reporting on these! - Start to open up conversations with the SEO team, if you’re earning links your SEO team will want to know and be really impressed with them!
15. WHY SHOULD YOU BE REPORTING ON THE NUMBER OF LINKS? - The chances are you are already earning links through your traditional PR strategies - so you should be reporting on these! - Start to open up conversations with the SEO team, if you’re earning links your SEO team will want to know and be really impressed with them! - You should be working with your SEO team to ensure you are earning relevant links which are going to have the most impact. For example, find out your priority keywords and use these as a starting point for ideas.
16. WHY SHOULD YOU BE REPORTING ON THE NUMBER OF LINKS? - The chances are you are already earning links through your traditional PR strategies - so you should be reporting on these! - Start to open up conversations with the SEO team, if you’re earning links your SEO team will want to know and be really impressed with them! - You should be working with your SEO team to ensure you are earning relevant links which are going to have the most impact. For example, find out your priority keywords and use these as a starting point for ideas. - By having conversations with your SEO team, you could also increase your budget as a department!
17. You can take this one step further by reporting on the relevancy of your links…
18. Relevance is the hottest topic in the digital PR & SEO industry right now.
19. WHY IS RELEVANCE IMPORTANT? It wasn’t too long ago that you could launch a digital PR campaign on pretty much anything, secure lots of links and this would boost your SEO performance. But everything has changed. We know that you need relevant content and a relevant backlink profile to dominate the search engine results page (SERPS). This is where we can learn a lot from traditional PRs as digital PRs in my opinion as traditional PRs have always been focused on relevant campaigns to the brand.
20. TO RANK ON GOOGLE IN 2024, LINK RELEVANCE NEEDS TO BE OUR #1 PRIORITY AS SEOS AND DIGITAL PRS. A site’s content must be relevant to the query being searched for.
21. TO RANK ON GOOGLE IN 2024, LINK RELEVANCE NEEDS TO BE OUR #1 PRIORITY AS SEOS AND DIGITAL PRS. A site’s content must be relevant to the query being searched for. A site’s link profile must be relevant to the content on the site.
22. How do I know if my links are relevant?
23. RELEVANCE: DIGITALOFT’S SOLUTION TO SEO & DIGITAL PR’S RELEVANCE PROBLEM.
29. RELEVANCE FROM DIGITALOFT MEANS: ✅ We can use the data to inform digital PR ideation - and plan PR activity around closing relevance gaps for key topics and keywords. ✅ Move beyond reporting on just the DA/DR of links and focus on relevancy - the metric that matters the most. ✅ Redefine digital PR KPIs and open up conversations about what a ‘good’ link actually looks like. Your focus should be quality not quantity. ✅ Ensure you’re staying ahead of your competitors.
30. To earn relevant links, you need relevant ideas.
31. WHEN GOING INTO IDEATION, IT’S IMPORTANT YOU IDENTIFY THE TOPICS YOU WANT TO FOCUS ON… RELEVANCE GAP TOPICS KEYWORDS PRODUCTS / SERVICES
32. WE CAN BREAK RELEVANCE DOWN INTO DIFFERENT AREAS. BRAND RELEVANCE
33. WE CAN BREAK RELEVANCE DOWN INTO DIFFERENT AREAS. BRAND RELEVANCE KEYWORD RELEVANCE
34. WE CAN BREAK RELEVANCE DOWN INTO DIFFERENT AREAS. BRAND RELEVANCE KEYWORD RELEVANCE DOMAIN RELEVANCE
35. WE CAN BREAK RELEVANCE DOWN INTO DIFFERENT AREAS. BRAND RELEVANCE KEYWORD RELEVANCE DOMAIN RELEVANCE LOCATION RELEVANCE
36. WE CAN BREAK RELEVANCE DOWN INTO DIFFERENT AREAS. BRAND RELEVANCE KEYWORD RELEVANCE DOMAIN RELEVANCE LOCATION RELEVANCE AUDIENCE RELEVANCE
37. WE CAN BREAK RELEVANCE DOWN INTO DIFFERENT AREAS. BRAND RELEVANCE KEYWORD RELEVANCE DOMAIN RELEVANCE LOCATION RELEVANCE AUDIENCE RELEVANCE RELEVANCE TO NOW
39. KEY TAKEAWAYS: BE PROUD OF THE WORK YOU ARE DOING - TRADITIONAL PRS ARE ALREADY SECURING RELEVANT LINKS - SO MAKE SURE YOU ARE REPORTING ON THEM! YOUR SEO TEAM WILL BE IMPRESSED IF YOU ARE TALKING ABOUT LINKS, KEYWORDS & RELEVANCY. IF YOU WANT TO LEARN MORE ABOUT RELEVANCY, AND REALLY GET AHEAD OF THE GAME, COME AND SPEAK TO ME ABOUT RELEVANCY REPORTS.