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Opportunity Recognition

Anand Chowdhary
November 19, 2020

Opportunity Recognition

In September and November 2020, I was invited to deliver guest lectures at the University of Twente on Opportunity Recognition to students of business administration (both BSc and MSc).

Anand Chowdhary

November 19, 2020
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  1. Anand Chowdhary is a creative technologist and entrepreneur. Currently founder

    at Koj, a Swiss “living as a service” company. Previously founder of Oswald Labs, an accessibility tech company. Studied at University of Twente and Santa Clara University. Open-source contributor, nonprofit advisor, and consultant to startups around the world. Splits time living between New Delhi, India, and the Netherlands. Featured in Forbes 30 Under 30, Het Financieele Dagblad’s list of most-innovative entrepreneurs in the Netherlands, and in various publications around the world.
  2. P+T=O S3 Δ Our experience and tools empower us to

    discover new opportunities. Seek, screen, seize. Changes in people, markets, and knowledge enable new opportunities.
  3. P+T=O S3 Δ Our experience and tools empower us to

    discover new opportunities. Seek, screen, seize. Changes in people, markets, and knowledge enable new opportunities.
  4. Problems + Tools The relationship between form and purpose—How and

    Why—is symbiotic. But despite this link, Why is usually neglected, because How is more easily framed. It is easier to recognize failures of technique than those of strategy or purpose, and simpler to ask “How do I paint this tree?” than to answer “Why does this painting need a tree in it?” Frank Chimero, The Shape of Design
  5. Problems + Tools Open education Music discovery Access to information

    Khan Academy SoundCloud Americans With Disability Act
  6. P+T=O S3 Δ Our experience and tools empower us to

    discover new opportunities. Seek, screen, seize. Changes in people, markets, and knowledge enable new opportunities.
  7. P+T=O S3 Δ Our experience and tools empower us to

    discover new opportunities. Seek, screen, seize. Changes in people, markets, and knowledge enable new opportunities.
  8. Seek Screen Seize How do we help people with disabilities

    access content on the web? Web browser extension for dyslexia Smartphone for users with disabilities B2B SaaS web accessibility platform Sales team with a digital marketing focus, growth partnerships with governments, nonprofits, corporates
  9. Living as a Service Koj offers a furniture and interior

    monthly subscription in Switzerland. Get your apartment furnished by a professional interior designer.
  10. Bigger tickets The average Koj customer spends a total of

    $15k–$20k on their apartment interior. These are very big tickets compared to industry benchmarks. Minimal logistics We order furniture on-demand, without the need for warehouses. Transportation and installation is handled by our retail partners. No retail space Traditional furniture stores require big, expensive retail spaces. Koj offers an online experience without the need for physical space.
  11. Seek Screen Seize How do we make beautiful living affordable

    for millennials? Affordable interior consultations Rent furniture instead of purchasing Interior design & furniture subscription In-house interior designers, well-funded marketing and technology teams
  12. P+T=O S3 Δ Our experience and tools empower us to

    discover new opportunities. Seek, screen, seize. Changes in people, markets, and knowledge enable new opportunities.
  13. Δ People are used to subscriptions Netflix, Amazon, etc. People

    desire beautiful environments Airbnb, WeWork, etc. Technology has caught up AR, 3D, etc.
  14. P+T=O S3 Δ Our experience and tools empower us to

    discover new opportunities. Seek, screen, seize. Changes in people, markets, and knowledge enable new opportunities.
  15. Questions? Get in touch at [email protected] or @AnandChowdhary on social

    media. Slides are available on SpeakerDeck: https://speakerdeck.com/anandchowdhary