Impact Mapping

Presentation on what Impact Mapping is and how to apply it, given at NWDUG, December 2015.

Transcript

1. Hello Saturday, 5 December 15
2. Impact Mapping Saturday, 5 December 15
3. Impact Mapping "strategic planning technique that prevents organisations from getting lost while building products...by clearly communicating assumptions, helping teams align their activities with overall business objectives” (http://www.impactmapping.org/) Saturday, 5 December 15
4. Preamble: Maps Saturday, 5 December 15
5. Other Maps Saturday, 5 December 15
6. The Light Switch Saturday, 5 December 15
7. The What, not the How “When it gets dark, I turn on a light. I can work, cook, read—long after sundown...The simple flip of a switch makes many things possible and solves many problems. When I ask developers and engineering managers what their software product does, often, they don’t tell me. They regale me details equivalent to explaining the production of electricity, starting from mining coal until the switch closes a circuit. It’s all about the technical how. Your customers...want to know the what—what is possible on their side of the metaphorical light switch when they use your product.” (http://www.estherderby.com/2015/11/what-does-your-product-do.html) Saturday, 5 December 15
8. Impact Maps Saturday, 5 December 15
9. Impact Maps • Key proponent Gojko Adjic Saturday, 5 December 15
10. Impact Maps • Key proponent Gojko Adjic • Multi-level mindmaps centred on a business goal Saturday, 5 December 15
11. Impact Maps • Key proponent Gojko Adjic • Multi-level mindmaps centred on a business goal • Enable us to map scope from these goals Saturday, 5 December 15
12. Impact Maps • Key proponent Gojko Adjic • Multi-level mindmaps centred on a business goal • Enable us to map scope from these goals • It’s a living, collaborative document Saturday, 5 December 15
13. Impact Maps • Key proponent Gojko Adjic • Multi-level mindmaps centred on a business goal • Enable us to map scope from these goals • It’s a living, collaborative document • Ties in with aspects of DDD, Lean, Agile Saturday, 5 December 15
14. Goal (SMART) Saturday, 5 December 15
15. Goal (SMART) • Focus on the problem, not a solution Saturday, 5 December 15
16. Goal (SMART) • Focus on the problem, not a solution • Focus on why it’s a useful thing to build Saturday, 5 December 15
17. Goal (SMART) • Focus on the problem, not a solution • Focus on why it’s a useful thing to build • Make It SMART Saturday, 5 December 15
18. Goal (SMART) • Focus on the problem, not a solution • Focus on why it’s a useful thing to build • Make It SMART • “Increase User Logins” :( Saturday, 5 December 15
19. Goal (SMART) • Focus on the problem, not a solution • Focus on why it’s a useful thing to build • Make It SMART • “Increase User Logins” :( • “Increase User Logins from mobile devices by 25% by March 2016” :) Saturday, 5 December 15
20. Actors Saturday, 5 December 15
21. Actors • The ‘WHO’ Saturday, 5 December 15
22. Actors • The ‘WHO’ • Primary - users whose needs are directly fulfilled (eg customers) Saturday, 5 December 15
23. Actors • The ‘WHO’ • Primary - users whose needs are directly fulfilled (eg customers) • Secondary - users whose needs must be fulfilled (eg SEO team) Saturday, 5 December 15
24. Actors • The ‘WHO’ • Primary - users whose needs are directly fulfilled (eg customers) • Secondary - users whose needs must be fulfilled (eg SEO team) • Tertiary - often regulatory Saturday, 5 December 15
25. Effects/Impacts Saturday, 5 December 15
26. Effects/Impacts • The change in behaviour of the user. Saturday, 5 December 15
27. Effects/Impacts • The change in behaviour of the user. • Describe the change, not the solution - what we want them to do, not how they do it. Saturday, 5 December 15
28. Effects/Impacts • The change in behaviour of the user. • Describe the change, not the solution - what we want them to do, not how they do it. • eg “Make it easier to login” rather than “Implement FB login” Saturday, 5 December 15
29. Options Saturday, 5 December 15
30. Options • Features! The things that we can do to deliver the impacts. Saturday, 5 December 15
31. Options • Features! The things that we can do to deliver the impacts. • Likely to be many options for a single impact... Saturday, 5 December 15
32. Contrived Example Saturday, 5 December 15
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39. Saturday, 5 December 15
40. How Do We Know When We’re Done? Saturday, 5 December 15
41. How Do We Know When We’re Done? • Do the ‘cheapest’ thing Saturday, 5 December 15
42. How Do We Know When We’re Done? • Do the ‘cheapest’ thing • Measure against our Goal Saturday, 5 December 15
43. How Do We Know When We’re Done? • Do the ‘cheapest’ thing • Measure against our Goal • Learn Saturday, 5 December 15
44. How Do We Know When We’re Done? • Do the ‘cheapest’ thing • Measure against our Goal • Learn • Dynamically adjust requirements based on learnings Saturday, 5 December 15
45. How Do We Know When We’re Done? • Do the ‘cheapest’ thing • Measure against our Goal • Learn • Dynamically adjust requirements based on learnings • Don’t spend more than you need to Saturday, 5 December 15
46. Benefits Saturday, 5 December 15
47. Benefits • Derive Scope From Goals Saturday, 5 December 15
48. Benefits • Derive Scope From Goals • Visual Representation of the product Saturday, 5 December 15
49. Benefits • Derive Scope From Goals • Visual Representation of the product • Promotes Collaborative working Saturday, 5 December 15
50. Benefits • Derive Scope From Goals • Visual Representation of the product • Promotes Collaborative working • Promotes Iterative Delivery Saturday, 5 December 15
51. Benefits • Derive Scope From Goals • Visual Representation of the product • Promotes Collaborative working • Promotes Iterative Delivery • Reduces Waste Saturday, 5 December 15
52. Other benefits... Saturday, 5 December 15
53. Other benefits... • Fixes “As a user syndrome” Saturday, 5 December 15
54. Other benefits... • Fixes “As a user syndrome” • Fixes “As a system syndrome” Saturday, 5 December 15
55. Other benefits... • Fixes “As a user syndrome” • Fixes “As a system syndrome” • Fixes “Backlog hell” Saturday, 5 December 15
56. Other benefits... • Fixes “As a user syndrome” • Fixes “As a system syndrome” • Fixes “Backlog hell” • Stops pollution of the solution space Saturday, 5 December 15
57. Other benefits... • Fixes “As a user syndrome” • Fixes “As a system syndrome” • Fixes “Backlog hell” • Stops pollution of the solution space • “In order to” rationale for each card Saturday, 5 December 15
58. Other benefits... • Fixes “As a user syndrome” • Fixes “As a system syndrome” • Fixes “Backlog hell” • Stops pollution of the solution space • “In order to” rationale for each card • Visualise and adapt to scope creep Saturday, 5 December 15
59. More Information http://impactmapping.org “Impact Mapping” Gojko Adzic Saturday, 5 December 15
60. Saturday, 5 December 15
61. Questions? Saturday, 5 December 15
62. Questions? Saturday, 5 December 15
63. Questions? w: http://andrewl.net Saturday, 5 December 15
64. Questions? w: http://andrewl.net t: @andrewl Saturday, 5 December 15
65. Questions? w: http://andrewl.net t: @andrewl e: andrew@andrewl.net Saturday, 5 December 15
66. Questions? w: http://andrewl.net t: @andrewl e: andrew@andrewl.net Saturday, 5 December 15
67. Questions? w: http://andrewl.net t: @andrewl e: andrew@andrewl.net Credits: https://en.wikipedia.org/wiki/World_map#/media/File:Winkel_triple_projection_SW.jpg http://tfl.gov.uk https://commons.wikimedia.org/wiki/File:Illuminated_light_switch.jpg http://www.estherderby.com/2015/11/what-does-your-product-do.html Saturday, 5 December 15
68. Questions? w: http://andrewl.net t: @andrewl e: andrew@andrewl.net Credits: https://en.wikipedia.org/wiki/World_map#/media/File:Winkel_triple_projection_SW.jpg http://tfl.gov.uk https://commons.wikimedia.org/wiki/File:Illuminated_light_switch.jpg http://www.estherderby.com/2015/11/what-does-your-product-do.html Saturday, 5 December 15