TOMS Case Ad

Created to mimic the style of https://www.instagram.com/the.zachwilliams/ for Engaj Media.

Transcript

1. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA
2. Dialog "Discover TOMS Shoes: a journey of growth and impact, in under 60 seconds." Dialog "Discover TOMS Shoes: a journey of growth and impact, in under 60 seconds." Notes Magnifying glass flips over. Dialog "Discover TOMS Shoes: a journey of growth and impact, in under 60 seconds." Notes Zoom in on magnifying glass. TOMS Logo is behind. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 1/29
3. Dialog "Discover TOMS Shoes: a journey of growth and impact, in under 60 seconds." Notes Zoom in on magnifying glass. TOMS Logo is behind. Dialog "Discover TOMS Shoes: a journey of growth and impact, in under 60 seconds." Notes Zoom in on magnifying glass. TOMS Logo is behind. Dialog "Discover TOMS Shoes: a journey of growth and impact, in under 60 seconds." Notes Logo moves up. Stopwatch enters, and animates. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 2/29
4. Dialog "Discover TOMS Shoes: a journey of growth and impact, in under 60 seconds." Notes Logo moves up. Stopwatch enters, and animates. Dialog "Discover TOMS Shoes: a journey of growth and impact, in under 60 seconds." Notes "6" and "Seconds" slide in from either side. Dialog "TOMS Shoes grew from a simple idea: TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 3/29
5. Dialog "TOMS Shoes grew from a simple idea: Notes Idle animation on plant sprout. Dialog For every pair of TOMS shoes sold, Notes Circle outline line traces on. Dialog For every pair of TOMS shoes sold, Notes Boot flips over, into "sale" symbol. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 4/29
6. Dialog For every pair of TOMS shoes sold, Notes Boot flips over, into "sale" symbol. Dialog another pair would be donated to a child in need." Notes Sale symbol moves in 3D space backwards and to screen upper left. Donation symbol circle traces in. Dialog another pair would be donated to a child in need." Notes Donation symbol enters the circle. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 5/29
7. Dialog another pair would be donated to a child in need." Notes Donation symbol enters the circle. Dialog "In its early days, TOMS faced fierce competition, Dialog "In its early days, TOMS faced fierce competition, TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 6/29
8. Dialog "In its early days, TOMS faced fierce competition, Notes TOMS logo shrinks. Competitors appear (enlarging from points) around it. Dialog "In its early days, TOMS faced fierce competition, Notes TOMS logo shrinks. Competitors appear (enlarging from points) around it. Competitors rotate around TOMS logo. Dialog trying to make a mark in the shoe industry." Notes Logos shrink to reveal shoe. Shoeprint traces in. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 7/29
9. Dialog trying to make a mark in the shoe industry." Notes Logos shrink to reveal shoe. Shoeprint traces in. Dialog "TOMS launched several impactful campaigns to overcome this challenge." Notes Multiple footprints appear. Camera follows the footprint path. Dialog "TOMS launched several impactful campaigns to overcome this challenge." Notes Multiple footprints appear. Camera follows the footprint path. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 8/29
10. Dialog "TOMS launched several impactful campaigns to overcome this challenge." Notes Camera zooms out to reveal footprint path on a graph. Dialog "Their very first campaign involved distributing 10,000 pairs of shoes to children Notes Circle traces on, on early point in graph. Dialog "Their very first campaign involved distributing 10,000 pairs of shoes to children Notes Analysis line traces on. Camera follows line trace; all else moves up. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 9/29
11. Dialog "Their very first campaign involved distributing 10,000 pairs of shoes to children Notes Number counter moves into frame from screen bottom, mid-count animation. Dialog "Their very first campaign involved distributing 10,000 pairs of shoes to children Notes Number counter moves into frame from screen bottom, mid-count animation. Dialog "Their very first campaign involved distributing 10,000 pairs of shoes to children Notes Number counter stops at 10,000. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 10/29
12. Dialog "Their very first campaign involved distributing 10,000 pairs of shoes to children Notes Idle animation of child tying shoes fades in. Dialog "Their very first campaign involved distributing 10,000 pairs of shoes to children Notes Idle animation of child tying shoes fades in. Dialog and effectively launching the One for One movement, Notes Camera follows line down to "One for One" logo. Logo appears word by word. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 11/29
13. Dialog and effectively launching the One for One movement, Notes Camera follows line down to "One for One" logo. Logo appears word by word. Dialog and effectively launching the One for One movement, Notes Camera follows line down to "One for One" logo. Logo appears word by word. Dialog through which they attracted countrywide attention." Notes Circle traces on. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 12/29
14. Dialog through which they attracted countrywide attention." Notes Camera zooms out, moving logo to left. Circle trace line continues into a national trace line. Dialog through which they attracted countrywide attention." Notes Camera zooms out, moving logo to left. Circle trace line continues into a national trace line. Dialog "Their most successful campaign was 'Style with a Purpose,' TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 13/29
15. Dialog "Their most successful campaign was 'Style with a Purpose,' Dialog "Their most successful campaign was 'Style with a Purpose,' Notes "Style with a PURPOSE" appears word by word, enlarging and tracing on. Dialog "Their most successful campaign was 'Style with a Purpose,' Notes "Style with a PURPOSE" appears word by word. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 14/29
16. Dialog "Their most successful campaign was 'Style with a Purpose,' Notes "Style with a PURPOSE" appears word by word. Dialog "Their most successful campaign was 'Style with a Purpose,' Notes "Style with a PURPOSE" appears word by word. When PURPOSE appears, the dividing line on the figure pinwheel rotates and swirls together. Dialog "Their most successful campaign was 'Style with a Purpose,' Notes "Style with a PURPOSE" appears word by word. When PURPOSE appears, the dividing line on the figure pinwheel rotates and swirls together. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 15/29
17. Dialog "Their most successful campaign was 'Style with a Purpose,' Notes "Style with a PURPOSE" appears word by word. When PURPOSE appears, the dividing line on the figure pinwheel rotates and swirls together. This creates a new color. Dialog in which TOMS was able to combine fashion and philanthropy successfully." Notes "STYLE" and "with a PURPOSE" separate. Camera moves over. Figure slides off screen left. Dialog in which TOMS was able to combine fashion and philanthropy successfully." Notes Trace shape around "STYLE." "STYLE" flips over to reveal "Fashion." TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 16/29
18. Dialog in which TOMS was able to combine fashion and philanthropy successfully." Notes Trace shape around "STYLE." "STYLE" flips over to reveal "Fashion." Dialog in which TOMS was able to combine fashion and philanthropy successfully." Notes Trace shape around "STYLE." "STYLE" flips over to reveal "Fashion." Dialog in which TOMS was able to combine fashion and philanthropy successfully." Notes Trace shape around "PURPOSE." "PURPOSE" flips over to reveal "Philanthropy." TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 17/29
19. Dialog in which TOMS was able to combine fashion and philanthropy successfully." Notes Trace shape around "PURPOSE." "PURPOSE" flips over to reveal "Philanthropy." Dialog in which TOMS was able to combine fashion and philanthropy successfully." Notes Trace shape around "PURPOSE." "PURPOSE" flips over to reveal "Philanthropy." Dialog "Through stylish and comfortable designs, TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 18/29
20. Dialog "Through stylish and comfortable designs, Notes In order: "Stylish" circle and logo trace on, words appear from point Addition sign traces on "Comfortable" circle and logo trace on, words appear from point Dialog "Through stylish and comfortable designs, Notes In order: "Stylish" circle and logo trace on, words appear from point Addition sign traces on "Comfortable" circle and logo trace on, words appear from point Dialog "Through stylish and comfortable designs, Notes In order: "Stylish" circle and logo trace on, words appear from point Addition sign traces on "Comfortable" circle and logo trace on, words appear from point TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 19/29
21. Dialog "Through stylish and comfortable designs, Notes In order: "Stylish" circle and logo trace on, words appear from point Addition sign traces on "Comfortable" circle and logo trace on, words appear from point Dialog they garnered a loyal customer base Dialog they garnered a loyal customer base TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 20/29
22. Dialog they garnered a loyal customer base Notes Customers appear from bottom in a wave. Dialog they garnered a loyal customer base Notes Customers appear from bottom in a wave. Dialog that loved their products and the positive impact they were making." Notes Zoom in on customer's heart. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 21/29
23. Dialog that loved their products and the positive impact they were making." Notes Zoom in on customer's heart. Heart traces on. Dialog that loved their products and the positive impact they were making." Notes Zoom in on customer's heart. Heart traces on. Dialog that loved their products and the positive impact they were making." Notes "Product" enters from heart right. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 22/29
24. Dialog that loved their products and the positive impact they were making." Notes "Product" enters from heart right. Dialog that loved their products and the positive impact they were making." Notes "Product" leaves screen left. "Impact" enters from screen right. Dialog that loved their products and the positive impact they were making." TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 23/29
25. Dialog "As a result, TOMS became a successful global brand and has expanded into eyewear, coffee, and more, Notes Camera follows "figure" color block down. Dialog "As a result, TOMS became a successful global brand and has expanded into eyewear, coffee, and more, Notes Camera follows "figure" color block down. Dialog "As a result, TOMS became a successful global brand and has expanded into eyewear, coffee, and more, Notes Globe appears from point. It has an idle rotating animation. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 24/29
26. Dialog "As a result, TOMS became a successful global brand and has expanded into eyewear, coffee, and more, Notes Globe appears from point. It has an idle rotating animation. Dialog "As a result, TOMS became a successful global brand and has expanded into eyewear, coffee, and more, Notes Globe moves off screen left. Dialog "As a result, TOMS became a successful global brand and has expanded into eyewear, coffee, and more, Notes "Eyewear" graph bar extends down. Logo traces on, and is pushed by the bar. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 25/29
27. Dialog "As a result, TOMS became a successful global brand and has expanded into eyewear, coffee, and more, Notes "Eyewear" graph bar extends down. Logo traces on, and is pushed by the bar. Dialog "As a result, TOMS became a successful global brand and has expanded into eyewear, coffee, and more, Notes "Coffee" graph bar extends down. Logo traces on, and is pushed by the bar. Dialog "As a result, TOMS became a successful global brand and has expanded into eyewear, coffee, and more, Notes "Coffee" graph bar extends down. Logo traces on, and is pushed by the bar. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 26/29
28. Dialog "As a result, TOMS became a successful global brand and has expanded into eyewear, coffee, and more, Notes "More" graph bar extends down. Dialog "As a result, TOMS became a successful global brand and has expanded into eyewear, coffee, and more, Notes "More" graph bar extends down. Dialog all for a greater purpose." Notes Camera follows "more" bar down. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 27/29
29. Dialog all for a greater purpose." Notes Camera follows "more" bar down. Dialog all for a greater purpose." Notes Camera follows "more" bar down. Dialog all for a greater purpose." Notes "More" bar rotates along magnifying glass edge, becoming handle. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 28/29
30. Dialog all for a greater purpose." Notes "More" bar rotates along magnifying glass edge, becoming handle. Dialog all for a greater purpose." Notes Zoom out on magnifying glass. Dialog all for a greater purpose." Notes Zoom out on magnifying glass. End on same frame as beginning for looping reel. TOMS Case Study Storyboard: Instagram Reel by A. TRUSOCK for ENGAJ MEDIA Page 29/29