The Value of Visibility

AI visibility data

for DudaCon'26 by Duda

Transcript

1. AI VISIBILITY We measure where people actually ask SHARE OF ANSWERS WE TRACK, BY ENGINE 86% of the AI answers we track come from ChatGPT and Gemini, the two most used AI assistants. ChatGPT · 900M+ weekly users 44% Gemini · about 1B monthly users 42% Google AI Overviews 7% Google AI Mode, Copilot, Perplexity 7% Source: Duda AI Visibility Analysis, 99,646 AI answers · Users: OpenAI, Google
2. Every industry has its own benchmark Average AI Visibility score by industry. Beauty & Fitness 24.1% Home & Garden Autos & Vehicles 20.5% Business & Industrial Food & Drink 19.2% Finance Travel & Transportation 17.6% Health Arts & Entertainment 16.9% 12.8% Source: Duda AI Visibility Analysis · Industries with 100+ sites 11.2% 9.2% 8.0% Computers & Electronics Internet & Telecom 7.4% 3.4%
3. Business schema helps AI find you Business schema tells AI your name, address, phone and business type in a format it can read. SITES NEVER MENTIONED IN AI ANSWERS 60% 45% 1.5x 39% 26% 30% Sites without business schema are 1.5× more likely to be invisible to AI 15% 0% Without schema Source: Duda AI Visibility Analysis With schema
4. 80% Sites ChatGPT opens most get named most Share of sites mentioned at least once, by how often ChatGPT opens them live each month. Industry, traffic, customer type and country held constant. 74% 61% 60% 40% 20% 23% 20% 0% Never 1−9 times Source: Duda AI Visibility Analysis 10−99 times 100+ times