From Services to Outcomes: The Agency Business Model in the AI Era

Vibe coding unlocks new levels of custom functionality for your clients. Learn how to leverage these tools to deliver higher-impact solutions that drive real business results and deeper client success.

By Hanan Wilson for DudaCon'26

Transcript

1. DudaCon '26 · From Services to Outcomes Embrace the Vibe Price for expertise, not keyboard time 30 years of building websites for about 1,500 paying clients over four eras of pricing. Hanan J. Wilson · Productive I.T.
2. Twenty years, one mission 2006 · The start A website for every business in town. More than 600 active clients at our peak. The DIY wave Price-driven clients left for a lower price. DIY builders had ad budgets and loss leaders we couldn't match. The relationship years We competed on knowing our clients. It worked until they started to retire. The CMO detour Fractional CMO for a few companies. Too much riding on too few clients. 2026 · JetSites Back to the original mission. AI makes the first step affordable. Pilots sell the judgment. Same mission as 2006. Different math.
3. Today's flight Anton asked me to show you JetSites Today's focus How we price it, and how we deliver it Full service Creagency.com Full service - NICHE GrowYourTherapyPractice.com Same team, same judgment. Today we're looking at the one built to be done with you.
4. Four eras, four price sheets 1997 2006 2013 2026 WYSIWYG CMS Vibe Notepad, then FrontPage '97 DotNetNuke, then SiteKreator No-Code Builders Duda Responsive Priced by the hour, custom every time Still hours, but starting from a template Priced on expertise, not the build Three design packages plus per-page packages Duda Vibe Every era cut the build time. Most of us kept the old price sheet.
5. Q1 Chat “Q1” if your clients still ask for your hourly rate and you'd like to know what to tell them. Why they still hire us “I no longer have to explain why a business needs a website. I have to explain why we're their best option.” New businesses Established businesses Trying to save money Trying to save time We spend a small budget where it counts, and skip the false starts that cost more later. We take the work off their plate and smooth out the growing pains. Every era changed who we compete with. None of them changed the problem we solve.
6. Vibe didn't break agency pricing. It exposed it. Charge for expertise, not keyboard time.
7. Q2 Chat “Q2” if you're not building with Vibe yet and want to know what still applies to you. What clients actually buy AI gave every client the knowledge. What's left to sell is judgment. Convenience Judgment A task off their plate. They could do it themselves. Knowing what to build, what to skip, and when the AI is wrong. Just not with the time, so they pay someone who has it A Pilot with a plan, not a blank page and a prompt box Speed Certainty Results Live this week, not in six. The price and the work, before they commit. More visitors, calls and inquiries. Built on the call while the client watches A plan before the build, and someone accountable Sites and tools built to be found and to convert
8. Q3 Chat “Q3” if you're wondering what the client pays you for when the tool does the building. What I used to sell Website design and development 40 hours $4,000 6 hours decisions 34 hours typing Price on the 34 and you compete with a $20 subscription. Price on the 6 and nothing on the shelf competes with you.
9. Your chat votes · Q1, Q2 or Q3 Which one should we answer? Q1 My clients still ask for my hourly rate. What do I tell them? Q2 What if I'm not building with Vibe yet? Q3 If the tool does the building, what exactly is the client paying me for?
10. The prompt is the judgment Screen 1 · what the client sees Screen 2 · what the client doesn't Intake form → Duda MVP → site Vibe builds Labor got cheap. The prompt didn't. J In practice A JetSites session
11. Q4 Chat “Q4” if you want to know what happens when clients can use Copilot themselves. Pricing the AI itself What it costs me ~$0.20 a credit Market rate, and white-label Three ways to charge for it Allowance · Hanan's pick Bundled into Membership, like Copilot and our accessibility tools 55 credits · ~$11 One logged session, 21 prompts ~$6–10 Pass-through at cost Honest, but it turns you into a meter reader A complete multi-page site, 30–50 credits Margin on credits Makes you a reseller clients can price-check Credits are a cost line. Judgment is the product. Duda Vibe top-off $59.99 per 300 credits, Sept 2026. Session figure from a logged JetSites.com update, Sept 29, 2026. Build costs from 60 JetSites Inspiration demos, Oct 2026.
12. Q5 Chat “Q5” if you're wondering where the real money comes from when a session is under an hour. One brand · one price list One model, three ways to fly JetSites Starter Session Free 50 minutes, no card. They leave with a site started and an estimate. Membership Pilot Session Autopilot $59/mo $199 $140–340 Hosting, Copilot, and 25% off everything else 60 minutes, or $4 a minute on Standby A month. Managed by a Pilot: three plans, month to month You fly · smallest bite We fly together We fly · biggest bite Copilot Update Together Autopilot The client makes their own edits and decides what's next. Included in Membership. A Pilot builds it with them, live. The client decides the next step, one session at a time. A Pilot chooses, publishes, and optimizes content for the client each month. The client can relax.
13. Smallest bite · sells judgment on demand What 15 years of DIY clients taught me Lesson one Lesson two The margins were too lean Two service levels split the team A low-priced DIY platform won budget clients, but it barely paid for itself. High-touch premium clients and entry-level clients needed two different kinds of support from the same people. Less of the same service, not a cheaper one: a $59 membership with Copilot, and the same Pilots at $199 a session or $4 a minute. Don't lower your price. Shrink the bite. J In practice JetSites Membership + Copilot
14. Q6 Chat “Q6” if you'd like to know why I give the first session away. Update Together · sells speed and certainty Vibe on the call Prepaid Ask Watch Approve The proposal, the ticket, the revision round and the approval happen in one meeting that's already paid for. J In practice JetSites.com/pilots
15. Your chat votes · Q4, Q5 or Q6 Which one should we answer? Q4 What happens when clients can use Copilot themselves? Q5 A session is under an hour. Where does the real money come from? Q6 Why give the first session away?
16. Q7 Chat “Q7” if you want to move existing clients to this model without a revolt. Done for You · sells convenience and judgment Autopilot: we keep it current We decide $140–340 Every month What to add, what to refresh, what to leave alone A month, three plans, month to month AI writes it, the Pilot reviews and publishes it Vibe cut my cost. The price stays anchored to what a current site is worth. J In practice JetSites.com/autopilot
17. “Isn't a $199 session just hourly billing?” 1 Recurring revenue leads. Access is unlimited, billed by the session or minute. 2 What fits in 50 minutes grew with Vibe. The price didn't shrink with it. 3 Anything Vibe builds to keep is priced as a product. The clock is on the decision-maker, not the keyboard.
18. Q8 Chat “Q8” if a client has told you they could build it themselves in a couple of hours. Your next client asks an AI first A published price Cited, and shortlisted No stated limits Flagged as a risk "Call for a quote" Nothing to cite Clear pricing is now marketing. J In practice JetSites.com/pricing: "Simple, and in plain sight" ChatGPT and Perplexity, logged out, Oct 3, 2026. Competitor names blurred.
19. What AI sites don't come with A client can prompt a site into existence. Keeping it running is what they'll pay for. Safe edits Nothing to patch Built to be found Change the hours without reprompting the whole site. Hosting, security, backups, accessibility and privacy, handled. Real pages Google and AI assistants can read and cite. Features, not code Move it over Bookings, store, forms and blog are switched on, not built and maintained. Keep the content, get a fresh design. Five pages per session. The AI builds the site. Sell everything it doesn't come with. J In practice JetSites.com/move-to-jetsites
20. Q9 Chat “Q9” if you're wondering what to do with your developer now that Vibe can do the work. Tools · sells results Built once, sold repeatedly The library Net-new tools Calculators, intake flows and booking widgets we've already built, placed into a client's site in a session. The build was paid for once. Built on a call, priced as a product: a setup fee plus a monthly fee, anchored to what the tool does for the business. Tool Built Priced 60 Inspiration designs: a complete site for each industry Once, 30–50 credits each Made theirs in the free Starter Session J In practice JetSites.com/inspiration
21. Your chat votes · Q7, Q8 or Q9 Which one should we answer? Q7 How do I move existing clients to this without a revolt? Q8 A client says they could build it themselves in a couple of hours. What do I tell them? Q9 If Vibe can do my developer's work, what do I do with my developer?
22. Repurpose the team Role Vibe absorbs Who picks it up What to do with the person Tier 1 support Tier 2, answering live on co-browse Train them up to tier 2 Developer A creative director working directly in Vibe Train them to fill the gaps with AI Hourly designer A Pilot on a calendar of sessions Stop paying for hours The role goes away. The person doesn't.
23. What to do this week 1 Pull one proposal. Circle the decisions. Cross out the typing. 2 Publish one recurring package priced next to the DIY boxes, with a human in it. 3 Bill the next small change live, on a call, card on file. Vibe didn't break agency pricing. It exposed it. Charge for expertise, not keyboard time. Hanan J. Wilson · Productive I.T.
24. “You know, your own imagination is far more wonderful than any computer could ever be. You know why? You’re a living human being. And a computer is just a machine. Human beings are far more wonderful than machines.” Fred Rogers Mister Rogers’ Neighborhood Photo: By Unknown author - ebay: front, back. Image source: Huffington Post, Public Domain, https://commons.wikimedia.org/w/index.php? curid=94416616