Keynote: Owning the Growth Loop

Building a website is just the beginning. Hear Duda’s vision for an integrated platform that helps professionals deliver the outcomes SMBs care about, from discovery to leads, bookings, and growth.

By Itai Sadan and Amir Glatt for DudaCon'26

Transcript

1. Own the Growth Loop. BUILD GET FOUND CONVERT
2. Itai Sadan Amir Glatt Co-Founder & CEO, Duda CTO & Co-Founder, Duda
3. The Bagel Shop Story
4. Everybody is doing more with AI SMBs are also doing more with AI 75% 56% of small business owners use AI in their business use AI most often for sales and marketing Source: U.S. Bank 2026 Small Business Perspective survey
5. Yet usage is still fairly rudimentary 64% Personal productivity — drafting, summarizing and brainstorming 26% Help with recurring tasks 6% Automate workflows - with minimal human involvement Source: U.S. Chamber of Commerce Foundation SMB research (2026)
6. And still suffering from problems caused by disparate tools, forcing them to do repetitive, manual work.
7. Majority say they need agencies help 85% require substantial agency support to navigate the complexities of the AI evolution Source: Duda customer survey data (2025).
8. Where businesses expect to rely more on agencies Top reasons, % of end-businesses who expect growing agency reliance (N=85) Need for support in rolling out AI capabilities 66% Evolving technical requirements (e.g., security) 60% Growing need for new functionality due to evolving customer expectations 59% 55% Need to transition from SEO to GEO focus 54% Need for more personalized website design 53% Source: Duda customer survey data (2025). … We’re always going to need our digital marketing agency to help us with our Agencies are able to deliver work faster due to AI Need for advanced SEO strategy “ website. The internet is only getting more complicated … Executive, Morris Heating and Air 47%
9. And agencies in return are telling us that to address their clients request, they need our help with...
10. What agencies need vs. what Duda delivers today Deliver higher quality websites to clients Improve SEO and online visibility 91 Build websites faster Help my clients get better business results Retain existing clients / reduce churn 43 22 Offer more services to clients 29 22 Source: Duda customer survey data (2025). 64 31 Increase revenue or profitability from website projects 812 Duda best helps achieve 81 52 Reduce operational effort for my team Most important outcome Other 82 36 24 THE BIGGEST GAPS 108 70 Manage more client websites at scale 137 106 125 Help my clients get better business results 82 36 Improve SEO and online visibility 108 70 Retain existing clients / reduce churn 57 81 52
11. THE SHIFT Point solutions are at risk SHIFT FROM TO GENERATING A Single Point Solution Outcomes Easy for SMBs to do themselves with AI value they can show to their customer LEADS PHONE CALLS APPOINTMENTS PURCHASES
12. WE ARE ALSO MAKING THE SHIFT From website builder to full marketing platform.
13. From websites to the full marketing platform One platform for the entire customer journey, built on the foundation you already trust. BUILD GET FOUND NEW NEW Duda Editor Duda Vibe AI Visibility The drag & drop editor you love, now powered by AI Generate custom websites, web apps and internal tools Get discovered and drive traffic in the age of AI search eCommerce & Online Booking Available across Editor & Vibe Unified Agentic AI Across every product. Use Duda Copilot or your own agent (Claude, ChatGPT) via Duda MCP The Duda foundation you rely on CONVERT NEW Marketing Automation Nurture leads and turn traffic into customers Client Management · White Label · Hosting & Security · Team Permissions · API & MCP NEW
14. ONE AI STACK Ask once. It works across every product. “Build my client’s new site from this brief” BUILD GET FOUND “Run a launch campaign for prod X across site, email and SMS” BUILD “Research our SEO and apply the fixes” CONVERT BUILD “Create a 20% discount and email it to past buyers” BUILD “Add a quote form that starts a follow-up journey” CONVERT “Find pages AI ignores and refresh their content” CONVERT Same requests from Duda Copilot, or from Claude and ChatGPT via Duda’s plugin and MCP. GET FOUND BUILD
15. 01 Build Duda Editor or Duda Vibe.
16. BUILD · DUDA EDITOR The editor you love, now with AI Copilot Create and rewrite content Restyle pages and media Rework layouts Add custom widgets Create collections, dynamic pages and connected data Optimize SEO
17. LIVE DEMO Copilot in the Duda Editor Prompt to page, right inside the editor
18. BUILD · DUDA VIBE Duda Vibe - Client-ready web experiences, at scale
19. BUILD · DUDA VIBE Duda Vibe in the first 3 months since launch 7095 3359 23% apps 43 projects created agencies building with Vibe Vs 77% websites Features updates since recent release “ WOWZA! This is freaking incredible!!!! I accomplished in 30 minutes what would have taken a team of developers a week, even with a ton of scope-creep! I'm so amazed! — Rob, Duda customer, Oct 22 2026
20. BUILD · DUDA VIBE Websites and web apps, on one platform Websites Apps FOR CLIENT SITES FOR TOOLS & PORTALS Quick edits without AI Built-in database Top Lighthouse scores, SEO with SSR Secure user auth Forms built in Server functions + secure secrets Duda Store & Bookings COMING SOON
21. BUILD · DUDA VIBE Built to take agencies further White label, end to end Client access & permissions, on Duda’s client management Client credit control Comments to Copilot COMING SOON COMING SOON Custom skills for your agency’s standards
22. Start from a template. Build anything. AI Visibility Audit Garden Inventory TOOL INTERNAL TOOL Haven Property Portal Bao & Bowl WEBSITE PORTAL PawPal Pet Care Kowalski Plumbing PORTAL WEBSITE
23. BUILD When to use which Duda Editor Duda Vibe When you want full control, use AI when you choose When you want to build without limits BEST FOR BEST FOR Content sites at scale Custom sites, apps and tools BUILD WITH BUILD WITH Drag & drop + Copilot Prompt + visual editing
24. Build pricing $14 $7 150 Credits Duda Editor · per project / month on annual plan Duda Vibe · per project / month on annual plan + 20 monthly credits Monthly allowance + top-ups
25. Stay with us — next session TODAY · OCT 26 12:00 PM PT · right after this keynote SESSION 3 · DAY 1 Generate Growth Introducing Vibe for Professionals Custom websites, full-stack web apps and digital products. Built on Duda Vibe, published under your brand, and ready to scale across every client.
26. 02 Get Found Win search and AI search.
27. GET FOUND · WHY IT MATTERS More crawls, more traffic, more form fills AVG MONTHLY SITE TRAFFIC BY CRAWL VOLUME 1–49 crawls 50–99 crawls 3.2x 2.7x more human traffic 100–499 crawls 500–999 crawls 161 visits 250 visits 437 visits 910 visits more form submissions Difference between most-crawled sites vs least-crawled sites Source: Duda data (2026). 1,000+ crawls 3.6k visits 1K 2K 3K 4K
28. +39% Local listing integration Site features drive AI Visibility Deploy the right features to increase how often content is discovered Source: Duda data (2026). +34% Google Business Profile Sync +17% Local Schema +11% Dynamic Pages
29. 651 visits Content is a driving force behind AI visibility Sites with 50+ pages earn 31X crawler visits 165 visits 21 visits 1–5 pages Source: Duda data (2026). 54 visits 6–15 pages 16–50 pages 50+ pages
30. Blog freshness drives AI visibility More frequently published blog posts = higher AI crawl rates and 9X more AI visits Median AI visits % of sites AI-crawled 293 624 338 371 67 Last blog post > 12 months 6–12 months ago 3–6 months ago 1–3 months ago Last 30 days 68.0% 74.3% 75.4% 77.2% 80.2% Source: Duda data (2026).
31. AEO is SEO at scale: more pages, fresher content. But Are SMB Sites Ready?
32. Content scales AI visibility Only 3% of sites have over 50 pages SHARE OF SITES BY PAGE COUNT AI CRAWLER VISITS 1–5 pages 40% 21 visits 6–15 pages 40% 54 visits 16–50 pages 50+ pages Source: Duda data (2026). 17% 3% 165 visits 651 visits
33. THE OPPORTUNITY - TURN SMB EXPERTISE INTO AI VISIBILITY Agencies can close the gap between the information AI needs to recommend a business and the content most SMBs have the time and resources to create. Agencies can turn an SMBs Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) into amazing content with the help of AI.
34. Discovery is in Duda’s DNA Server-side rendering Core Web Vitals Automatic schema IndexNow LLMs.txt Multi Language Canonicals & redirects Crawl dashboard 99.5% uptime
35. GET FOUND · MEASURE Win AI search for every client AI Visibility Score Competitors and sentiment Mentions and sample answers Crawler visits
36. GET FOUND · OPTIMIZE Find, then fix, in one click Blog content — up to 33X visibility Local schema → Google Business Profile Off-page recommendations Alt text, links, metadata in bulk
37. GET FOUND · EXPAND Turn visibility into revenue Audit any prospect’s site White-label monthly reports Sell content packages Repackage via API Visual · White-label AI visibility report
38. GET FOUND · AI VISIBILITY AI Visibility in the first 3 months since launch 6,400+ ~40K 500+ 141K sites using AI Visibility prompts tracked Agencies purchased an AEO package content suggestions generated “ wanted to let you know that I am absolutely LOVING the AEO dashboard and everything you guys are doing! It's so exciting to see things like real AI responses to prompts for my clients! — Lori, Duda customer , Sep 24
39. LIVE DEMO AI Visibility in action From visibility score to one-click fix
40. AI Visibility pricing STARTER $19 FREE FOR 14 DAYS GROWTH /mo $39 /mo PROFESSIONAL SCALE $89 $195 /mo /mo 1 domain 5 domains 10 domains 20 domains 20 prompts 100 prompts 250 prompts 500 prompts 2 answer engines 3 answer engines 4 answer engines 4 answer engines 1 country 10 countries 20 countries 40 countries Every plan: AI Visibility Score · competitor & sentiment analysis · mentions across ChatGPT, Gemini, Perplexity · agentic optimizations
41. Don’t miss — Day 3 at DudaCon WED · OCT 28 10:00 AM PT SESSION 1 · DAY 3 The Value of Visibility How to Sell Local AEO Translate “near me” value into AI Overviews and ChatGPT — and learn how to sell it.
42. 03 Convert Turn traffic into customers.
43. INTRODUCING Marketing Automation, native to your builder
44. MARKETING AUTOMATION Everything you need to grow your clients’ business Email & SMS campaigns Multi-step automations Contacts Design, personalize and schedule Journeys triggered by what contacts do A mini CRM with custom fields Segments Analytics Consent & unsubscribes Target by behavior, purchases and fields Opens, clicks and conversions Compliance handled for you
45. ZERO INTEGRATION It just works Your audience builds itself from forms, checkout & Bookings Reuses your site theme & images Same AI Copilot you already use Nothing to connect, sync or set up
46. WORKS WITH ANY AI Build and run it all, your way Campaigns, automations, contacts and segments — create and edit everything three ways. 01 Duda AI Copilot 02 Your own agent 03 No AI needed Describe it in plain words; Copilot builds it inside Duda Claude, ChatGPT or any agent, through Duda’s MCP Full manual control in the familiar Duda editor
47. BUILT FOR AGENCIES Made for the way agencies work Fully white label Client access & permissions Your brand, logo and domain — on every email and screen Managed in the same Duda client management you already use Custom email templates Legal protection built in Build your own branded templates and reuse them across clients Consent, opt-out pages and unsubscribes handled for you
48. LIVE DEMO Marketing Automation in action From contact to campaign, in minutes
49. Introducing Site Business Plans Core Standard Advanced Elite $0 with every site $7 /mo $20 /mo $45 /mo MARKETING MARKETING MARKETING MARKETING Emails / mo 50 Emails / mo 10,000 Emails / mo 50,000 Emails / mo 150,000 Automations Draft only Automations Up to 10 Automations Unlimited Automations Unlimited SMS / mo — BOOKING Staff calendars 100 BOOKING 1 ECOMMERCE Products SMS / mo Staff calendars Products 250 BOOKING 1 ECOMMERCE — SMS / mo Staff calendars Products 500 + top-up BOOKING 3 ECOMMERCE 100 SMS / mo Staff calendars 10 ECOMMERCE 1,000 Every plan: unlimited contacts · segmentation · analytics · forms → contacts sync · 0% transaction fees Products 20,000
50. Don’t miss — Day 3 at DudaCon WED · OCT 28 11:00 AM PT SESSION 2 · DAY 3 Stop Selling Leads. Start Selling Customers. How agencies turn leads into revenue with marketing automation — plus a first look at Duda’s native tool.
51. 04 One AI stack Run it all from any agent.
52. ONE AI STACK Run the whole growth loop from one AI stack Duda AI Copilot Claude, ChatGPT & more Built into every Duda product Through Duda’s plugin and MCP ONE DUDA AI STACK — SAME TOOLS, SAME DATA BUILD GET FOUND CONVERT Editor & Vibe AI Visibility & SEO Marketing Automation Sites, apps, forms, stores Research, fix, track Campaigns, journeys, promos
53. LIVE DEMO Halloween promo with Copilot Site banner, email and SMS from one ask
54. BRING YOUR OWN AGENT Any agent. No limits. Editor 2.0 Elements MCP — new Duda Vibe MCP — new AI Visibility MCP — next week Marketing automation MCP — new Duda plugin for Claude
55. GET STARTED Duda in Claude, in three steps 01 Open Settings → Plugins 02 Search “Duda” 03 Install In Claude In the plugin directory Then ask Claude to build, optimize and grow your clients’ sites
56. LIVE DEMO The agentic agency, live in Claude Rebuild an SMB site end to end, AEO built in
57. Twelve tools. One platform. A fraction of the price. CAPABILITY REPLACES BUYING SEPARATELY INCLUDED IN DUDA CORE $14 site plan* Website Builder or Vibe Coding $29 Included Advanced Forms $34 Included Website Personalization $18 Included Membership $24 Included Client Feedback $42 Included INCLUDED IN THE STANDARD BUSINESS PLAN $7 Standard business plan Ecommerce $29 Included Booking $16 Included Email Marketing $13 Included SMS Marketing $20 Included Automation Workflows $20 Included CRM $20 Included SEO / AEO (optional) $99 $19 add-on Total per month 12 separate subscriptions $364 /mo $40 /mo on Team plan or higher
58. ONE PLATFORM The benefit of one platform. Beyond the price. Zero integrations 1 login One agentic stack
59. OWN THE GROWTH LOOP Build. Get found. Convert. Then do it again. Build Get Found Convert Duda Editor or Duda Vibe AI Visibility (AEO) Marketing Automation Run by AI — Duda’s, Claude, or your own agent.
60. Stay with us — next session TODAY · OCT 26 12:00 PM PT · right after this keynote SESSION 3 · DAY 1 Generate Growth Introducing Vibe for Professionals Custom websites, full-stack web apps and digital products. Built on Duda Vibe, published under your brand, and ready to scale across every client.
61. There’s a massive opportunity Let’s WIN together
62. Thank you. Try out DUda Vibe, AI Visibility and Marketing Automation at duda.co