Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
API Content Marketing by Adam DuVander
Search
API Strategy & Practice Conference
November 19, 2015
Technology
0
97
API Content Marketing by Adam DuVander
API Strategy & Practice Conference
November 19, 2015
Tweet
Share
More Decks by API Strategy & Practice Conference
See All by API Strategy & Practice Conference
APIStrat 2016 | The end of polling: why and how to transform a REST API into a Data Streaming API (Audrey Neveu)
apistrat
12
280
APIStrat 2016 | OpenAPI Trek: Beyond API Documentation (Arnaud Lauret)
apistrat
5
220
APIStrat 2016 | Flying Dreams: Real-Time Communication from the Edge of Space (Jonathan Barton, Neha Abrol)
apistrat
1
130
APIStrat 2016 | On-prem support? That was so 1982 (Charlie Ozinga)
apistrat
0
100
APIStrat 2016 | Effortless microservices in production with Kubernetes (Ken Wronkiewicz)
apistrat
0
140
Song by Tony Blank
apistrat
0
150
API Lifecycle Manager by Steve Fonseca
apistrat
2
220
APIs In The Enterprise: How Walgreens Formed It's Digital Business by Drew Schweinfurth
apistrat
1
360
Developers Are Difficult by Andrew Noonan
apistrat
0
130
Other Decks in Technology
See All in Technology
目標と時間軸 〜ベイビーステップでケイパビリティを高めよう〜
kakehashi
PRO
8
1k
データエンジニアリング領域におけるDuckDBのユースケース
chanyou0311
9
2.6k
Amazon Aurora のバージョンアップ手法について
smt7174
2
190
20250307_エンジニアじゃないけどAzureはじめてみた
ponponmikankan
2
150
DeepSeekとは?何がいいの? - Databricksと学ぶDeepSeek! 〜これからのLLMに備えよ!〜
taka_aki
1
180
AWSではじめる Web APIテスト実践ガイド / A practical guide to testing Web APIs on AWS
yokawasa
8
780
MLflowはどのようにLLMOpsの課題を解決するのか
taka_aki
0
140
AIエージェント時代のエンジニアになろう #jawsug #jawsdays2025 / 20250301 Agentic AI Engineering
yoshidashingo
9
4.1k
LINE NEWSにおけるバックエンド開発
lycorptech_jp
PRO
0
370
User Story Mapping + Inclusive Team
kawaguti
PRO
2
400
AWSアカウントのセキュリティ自動化、どこまで進める? 最適な設計と実践ポイント
yuobayashi
7
1.7k
"TEAM"を導入したら最高のエンジニア"Team"を実現できた / Deploying "TEAM" and Building the Best Engineering "Team"
yuj1osm
1
240
Featured
See All Featured
Fireside Chat
paigeccino
35
3.2k
The Pragmatic Product Professional
lauravandoore
32
6.4k
GraphQLの誤解/rethinking-graphql
sonatard
69
10k
Stop Working from a Prison Cell
hatefulcrawdad
268
20k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
irinanazarova
6
580
Code Reviewing Like a Champion
maltzj
521
39k
Large-scale JavaScript Application Architecture
addyosmani
511
110k
Docker and Python
trallard
44
3.3k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
30
4.6k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
11
1.3k
The Invisible Side of Design
smashingmag
299
50k
Gamification - CAS2011
davidbonilla
80
5.2k
Transcript
API Content Marketing Adam DuVander, CTL.io @adamd
“Developer Marketing”
None
Dreaded Announcement Post Share Features “SumCo is proud to announce
a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah” Share Knowledge “How to divide by zero”
“You Should Blog More”
Prerequisites Know Your Audience Know Their Problem(s)
What Kind of API?
What Kind of API? Enhanced by API
What Kind of API? Company as an API Enhanced by
API
Blogging Write some blog posts on your blog
Someone has to “own” it
Someone has to champion it
Someone has to power it
How do you staff it? Large An entire team of
writers and curators Medium At least one full-time Small or tiny: it’s just you. Yes, you.
“How do I make people write?”
Show the value
Find Outside Help
Editorial Calendar The secret to your success
How many posts per ___?
Don’t be a tool Or worry much about which one
you use
Rules of Editorial Calendar Visible Specific
Rules of Editorial Calendar Visible Specific
What Types of Posts? Create “templates” to simplify contributions
The Interview
The Think Piece
How We Work
Customer Examples
Roundups of Useful Tools
Tutorials
Beyond the Blog Convert all those tutorials into…
Sample Apps 1. Can I copy the code? 2. Can
I download the code? 3. Can I fork the code?
Demos
Click-to-cloud
Getting Started
Use Cases
Documentation duv.ly/thanksjohnsheehan
Way Beyond the Blog Whitepapers, eBooks, webinars, videos
Whitepapers
eBooks
Separated at Birth? Whitepapers eBooks
Webinars
Videos
Many Types of Content By the way, don’t say content
None
“Elephant Marketing”
“Developer Marketing”
“API Content Marketing” Whatever you call it, keep doing it
Adam DuVander, CTL.io @adamd