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API Content Marketing by Adam DuVander
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API Strategy & Practice Conference
November 19, 2015
Technology
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API Content Marketing by Adam DuVander
API Strategy & Practice Conference
November 19, 2015
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Transcript
API Content Marketing Adam DuVander, CTL.io @adamd
“Developer Marketing”
None
Dreaded Announcement Post Share Features “SumCo is proud to announce
a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah” Share Knowledge “How to divide by zero”
“You Should Blog More”
Prerequisites Know Your Audience Know Their Problem(s)
What Kind of API?
What Kind of API? Enhanced by API
What Kind of API? Company as an API Enhanced by
API
Blogging Write some blog posts on your blog
Someone has to “own” it
Someone has to champion it
Someone has to power it
How do you staff it? Large An entire team of
writers and curators Medium At least one full-time Small or tiny: it’s just you. Yes, you.
“How do I make people write?”
Show the value
Find Outside Help
Editorial Calendar The secret to your success
How many posts per ___?
Don’t be a tool Or worry much about which one
you use
Rules of Editorial Calendar Visible Specific
Rules of Editorial Calendar Visible Specific
What Types of Posts? Create “templates” to simplify contributions
The Interview
The Think Piece
How We Work
Customer Examples
Roundups of Useful Tools
Tutorials
Beyond the Blog Convert all those tutorials into…
Sample Apps 1. Can I copy the code? 2. Can
I download the code? 3. Can I fork the code?
Demos
Click-to-cloud
Getting Started
Use Cases
Documentation duv.ly/thanksjohnsheehan
Way Beyond the Blog Whitepapers, eBooks, webinars, videos
Whitepapers
eBooks
Separated at Birth? Whitepapers eBooks
Webinars
Videos
Many Types of Content By the way, don’t say content
None
“Elephant Marketing”
“Developer Marketing”
“API Content Marketing” Whatever you call it, keep doing it
Adam DuVander, CTL.io @adamd