API Content Marketing by Adam DuVander

Transcript

1. API Content Marketing Adam DuVander, CTL.io @adamd
2. “Developer Marketing”
4. Dreaded Announcement Post Share Features “SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah” Share Knowledge “How to divide by zero”
5. “You Should Blog More”
6. Prerequisites Know Your Audience Know Their Problem(s)
7. What Kind of API?
8. What Kind of API? Enhanced by API
9. What Kind of API? Company as an API Enhanced by API
10. Blogging Write some blog posts on your blog
11. Someone has to “own” it
12. Someone has to champion it
13. Someone has to power it
14. How do you staff it? Large An entire team of writers and curators Medium At least one full-time Small or tiny: it’s just you. Yes, you.
15. “How do I make people write?”
16. Show the value
17. Find Outside Help
18. Editorial Calendar The secret to your success
19. How many posts per ___?
20. Don’t be a tool Or worry much about which one you use
21. Rules of Editorial Calendar Visible Specific
22. Rules of Editorial Calendar Visible Specific
23. What Types of Posts? Create “templates” to simplify contributions
24. The Interview
25. The Think Piece
26. How We Work
27. Customer Examples
28. Roundups of Useful Tools
29. Tutorials
30. Beyond the Blog Convert all those tutorials into…
31. Sample Apps 1.  Can I copy the code? 2.  Can I download the code? 3.  Can I fork the code?
32. Demos
33. Click-to-cloud
34. Getting Started
35. Use Cases
36. Documentation duv.ly/thanksjohnsheehan
37. Way Beyond the Blog Whitepapers, eBooks, webinars, videos
38. Whitepapers
39. eBooks
40. Separated at Birth? Whitepapers eBooks
41. Webinars
42. Videos
43. Many Types of Content By the way, don’t say content
45. “Elephant Marketing”
46. “Developer Marketing”
47. “API Content Marketing” Whatever you call it, keep doing it Adam DuVander, CTL.io @adamd