Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
API Content Marketing by Adam DuVander
Search
API Strategy & Practice Conference
November 19, 2015
Technology
0
100
API Content Marketing by Adam DuVander
API Strategy & Practice Conference
November 19, 2015
Tweet
Share
More Decks by API Strategy & Practice Conference
See All by API Strategy & Practice Conference
APIStrat 2016 | The end of polling: why and how to transform a REST API into a Data Streaming API (Audrey Neveu)
apistrat
12
290
APIStrat 2016 | OpenAPI Trek: Beyond API Documentation (Arnaud Lauret)
apistrat
5
230
APIStrat 2016 | Flying Dreams: Real-Time Communication from the Edge of Space (Jonathan Barton, Neha Abrol)
apistrat
1
130
APIStrat 2016 | On-prem support? That was so 1982 (Charlie Ozinga)
apistrat
0
110
APIStrat 2016 | Effortless microservices in production with Kubernetes (Ken Wronkiewicz)
apistrat
0
150
Song by Tony Blank
apistrat
0
160
API Lifecycle Manager by Steve Fonseca
apistrat
2
230
APIs In The Enterprise: How Walgreens Formed It's Digital Business by Drew Schweinfurth
apistrat
1
370
Developers Are Difficult by Andrew Noonan
apistrat
0
130
Other Decks in Technology
See All in Technology
Claude Code Actionを使ったコード品質改善の取り組み
potix2
PRO
6
2.2k
Navigation3でViewModelにデータを渡す方法
mikanichinose
0
220
Azure AI Foundryでマルチエージェントワークフロー
seosoft
0
180
25分で解説する「最小権限の原則」を実現するための AWS「ポリシー」大全 / 20250625-aws-summit-aws-policy
opelab
9
1.1k
Oracle Cloud Infrastructure:2025年6月度サービス・アップデート
oracle4engineer
PRO
2
240
How Community Opened Global Doors
hiroramos4
PRO
1
120
AIのAIによるAIのための出力評価と改善
chocoyama
2
550
Node-REDのFunctionノードでMCPサーバーの実装を試してみた / Node-RED × MCP 勉強会 vol.1
you
PRO
0
110
LinkX_GitHubを基点にした_AI時代のプロジェクトマネジメント.pdf
iotcomjpadmin
0
170
AWS CDK 実践的アプローチ N選 / aws-cdk-practical-approaches
gotok365
6
730
Node-RED × MCP 勉強会 vol.1
1ftseabass
PRO
0
140
250627 関西Ruby会議08 前夜祭 RejectKaigi「DJ on Ruby Ver.0.1」
msykd
PRO
2
260
Featured
See All Featured
Music & Morning Musume
bryan
46
6.6k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
667
120k
For a Future-Friendly Web
brad_frost
179
9.8k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
17
940
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
124
52k
Building an army of robots
kneath
306
45k
Distributed Sagas: A Protocol for Coordinating Microservices
caitiem20
331
22k
Statistics for Hackers
jakevdp
799
220k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
34
5.9k
RailsConf 2023
tenderlove
30
1.1k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
130
19k
A Modern Web Designer's Workflow
chriscoyier
694
190k
Transcript
API Content Marketing Adam DuVander, CTL.io @adamd
“Developer Marketing”
None
Dreaded Announcement Post Share Features “SumCo is proud to announce
a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah” Share Knowledge “How to divide by zero”
“You Should Blog More”
Prerequisites Know Your Audience Know Their Problem(s)
What Kind of API?
What Kind of API? Enhanced by API
What Kind of API? Company as an API Enhanced by
API
Blogging Write some blog posts on your blog
Someone has to “own” it
Someone has to champion it
Someone has to power it
How do you staff it? Large An entire team of
writers and curators Medium At least one full-time Small or tiny: it’s just you. Yes, you.
“How do I make people write?”
Show the value
Find Outside Help
Editorial Calendar The secret to your success
How many posts per ___?
Don’t be a tool Or worry much about which one
you use
Rules of Editorial Calendar Visible Specific
Rules of Editorial Calendar Visible Specific
What Types of Posts? Create “templates” to simplify contributions
The Interview
The Think Piece
How We Work
Customer Examples
Roundups of Useful Tools
Tutorials
Beyond the Blog Convert all those tutorials into…
Sample Apps 1. Can I copy the code? 2. Can
I download the code? 3. Can I fork the code?
Demos
Click-to-cloud
Getting Started
Use Cases
Documentation duv.ly/thanksjohnsheehan
Way Beyond the Blog Whitepapers, eBooks, webinars, videos
Whitepapers
eBooks
Separated at Birth? Whitepapers eBooks
Webinars
Videos
Many Types of Content By the way, don’t say content
None
“Elephant Marketing”
“Developer Marketing”
“API Content Marketing” Whatever you call it, keep doing it
Adam DuVander, CTL.io @adamd