Pro Yearly is on sale from $80 to $50! »

The CMO as an API Provider: Bridging the Enterprise Gap

The CMO as an API Provider: Bridging the Enterprise Gap

by Michael Morowitz @ APIStrat 2014 in Chicago

Transcript

  1. Proprietary & Confidential. © 2014 R/GA All rights reserved. The

    CMO as an API Provider Michael Morowitz, Senior Technology Director, R/GA Chicago API Strategy & Practice Conference, 2014
  2. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    2
  3. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    3
  4. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    4
  5. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    5 CMO CIO
  6. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    6 CMO CIO
  7. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    7 CMO CIO Timelines Priorities Successes
  8. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    8 Faster & Easier Limited Longterm Value Potentially a Threat
  9. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    9 45% of CIOs say they put marketing IT at or near the top of their priorities. 64% of CMOs think marketing IT is placed at the bottom. Source: Accenture
  10. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    10 EARNED SHARED PAID OWNED Influencer Relations Media Relations User / Influencer Generated Content Web Email SEO / Paid Search Site Direct / Sponsorship Paid Social Twitter Facebook Pinterest YouTube Google+ Digital Advertising Apps
  11. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    11 EARNED SHARED PAID OWNED Influencer Relations Media Relations User / Influencer Generated Content Web Email SEO / Paid Search Site Direct / Sponsorship Paid Social Twitter Facebook Pinterest YouTube Google+ Digital Advertising Apps
  12. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    12 CMO CIO Enterprise API App Developers Site Platforms Agency Development Partner Integrations Startups / Innovators / Hackers Owned Platforms Marketing API
  13. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    13 CMO CIO Enterprise API Inventory Financial CRM & Analytics Marketing Automation, ERP & BPA MDM Enterprise Capabilities Other Proprietary Systems
  14. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    14 CMO CIO Enterprise API Inventory Financial CRM & Analytics Marketing Automation, ERP & BPA MDM Enterprise Capabilities Other Proprietary Systems
  15. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    15
  16. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    16
  17. Proprietary & Confidential. © 2014 R/GA All rights reserved. /

    17 How do we get there? Clear value propositions, organizational success patterns, and key performance indicators Realistic cost analyses and ROI projections IT friendly platforms Understand the disconnect
  18. Thank You.