“When it's not all in the cloud" - Building a developer community for APIs + hardware by Mandy Whaley

Transcript

1. 1 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential “It’s Not all in the cloud” Building a developer community around software + hardware Amanda Whaley @mandywhaley Cisco DevNet API Strategy & Practice November 2015
2. 2 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential /me Amanda Whaley @mandywhaley DevX devs are users too
3. 3 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
4. 4 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential software + hardware
5. 5 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Yesterday: The Traditional App The Value Is Delivered by the App Itself (Even When Connected to a Backend Service)
6. 6 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Today: The Companion App The Value Is Delivered by the Device the App is the ‘Remote Control’
7. 7 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential How do you apply these best practices when there is a “Thing” is involved?
8. 8 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential But, why worry about hardware?
9. 9 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Developer Megatrends H1 2015 © 2015 VisionMobile MULTI-DEVICE, INTEGRATED EXPERIENCES  2012 HomeKit Health / Watch CarPlay Nest Fit / Wear Android Auto Echo / Alexa N/A Kindle Fire Fire TV Mi Band + … Mi / MIUI Mi note Mi TV / Mi Box 2015 Mac computers iPhone iPad Apple TV Chrome browser Android Android tablets Google TV Windows Windows Windows Phone Xbox PC smartphone tablet smart TV smart home Cortana Health / Band Windows in the Car ? Amazon.com Fire Phone N/A N/A N/A Mi Smart Home + … health / wearables connected car Multi devices – integrated experiences
10. 10 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential “It is a paradox that the economic value of software is falling even as its strategic value rises” O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market
11. 11 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential “US venture capitalists completed a record 31 fundraising deals for consumer- electronics makers last year, [….] $ 848 million into hardware startups, nearly twice the prior record of $442 million set in 2012.” O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market.
12. 12 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/ Since 2010, venture capital investment in hardware startups is up more than 30x.
13. 13 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/
14. 14 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
15. 15 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
16. 16 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Lessons Learned
17. Give Us APIs! Start a movement
18. 18 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
19. 19 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
20. But, what if Step 1 is “order device”? Goal: 5 minutes
21. Find a better way – Offer Remote Labs
22. 22 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
23. 23 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Traffic + simulation + historical data Video confirmation More than just infrastructure
24. 24 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Events & Hackathons
25. 25 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Dependencies on the physical space
26. 26 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Early Access to physical space •  What is allowed in physical space? •  Length of hackathon •  Pre-training •  Shipping Strategy •  Take extras of everything •  Nearest Best Buy? Can I bring a lamp? Plan
27. 27 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Evaluate  the  developer’s  journey   Discover  à  Deploy   Find  the  roadblocks   Define  desired  state Be your own critic
28. 28 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential … document all the hiccups and roadblocks, and then get creative about how to improve Don’t be afraid of detail
29. 29 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential … find the pain
30. 30 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cheers!
31. 31 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Thanks Amanda Whaley @mandywhaley @CiscoDevNet #APIStrat
32. 32 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/ https://www.cisco.com/web/strategy/docs/scc/ioe_citizen_svcs_white_paper_idc_2013.pdf images https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPaZ5rDMhskCFZMxiAod9tkH4A&url=http %3A%2F%2Fwww.firstcovers.com%2Fusers%2F2%2Fthe %2Blorax.html&psig=AFQjCNELIk_X1p2scAFZtizCSnfQczD39A&ust=1447270276282361 http://www.infiniti-redbullracing.com/article/spy-stuck-traffic-mexico https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPbL6MGsickCFQjrJgodEF0IIw&url=http%3A %2F%2Fwww.stanforddaily.com%2F2013%2F05%2F28%2Finvasive-frog-species-wreaks-havoc-to-bay-area-wildlife%2F&bvm=bv. 107406026,d.cWw&psig=AFQjCNFMV7ZtxzX0xGM7dIiuv5J4iR1VGQ&ust=1447364671519267 https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCLPDiP2amskCFRBLiAodU0kAYg&url=http %3A%2F%2Fwww.mactrast.com%2F2015%2F06%2Ftim-cook-apple-watch-generating-more-developer-interest-than-iphone-and-ipad-did %2F&bvm=bv.107763241,d.cGU&psig=AFQjCNE_J0lECGawGCWreIwXKa4eNHvvUQ&ust=1447944273201850 http://images.dailytech.com/nimage/image-HUE-PACK.jpeg References