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FRAGILE App Development
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Chris Armstrong
February 24, 2018
Technology
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FRAGILE App Development
Chris Armstrong
February 24, 2018
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Transcript
AGILE FR Building an app on a shoestring budget.
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Cargo Cult s
‘Unicorn’ startup Me
@armstrong
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2006 – 2010
2010 – 2012
Q4 2012
2013 — Present
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Bootstrapped & Beautiful
F R E E D O M
$1 in profit is the ultimate FU money. JASON FREID,
CEO @ BASECAMP “
SLOWWWWWWWWW
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Customers don’t care about our business model.
CHALLENGES
Bandwidt h
What should we build?
No
Not yet.
If I had an hour to solve a problem and
my life depended on the solution, I would spend 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes. ALBERT EINSTEIN “
Alix Stylist Allen VP of Marketing Laurie Graphic Designer
“I want to select favourites” “I want to approve designs”
“I want to select which shots to edit.” “I want my clients to vote on concepts.”
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Work on the problems you understand best.
Moment um
Two-week sprint
Two-week sprint
Two-week sprint
Two-week sprint
Two-week sprint
Two-week sprint
Two-week sprint
Two-day sprint
Two-day sprint
Two-day sprint
Daily wins
Big Picture Big Picture
Something you can do in a day. Quick Win
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Aim for perfection, accept improvement.
Reduce the risk of failure
The Snowball Effect
He adsp ace
Money is a poor motivator.
Two-day sprint
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Balance is key.
Ownership
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Margin of Error
How much time can you afford to waste?
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LOW EFFORT HIGH EFFORT LOW IMPACT HIGH IMPACT
LOW EFFORT HIGH EFFORT LOW IMPACT HIGH IMPACT NOW
LOW EFFORT HIGH EFFORT LOW IMPACT HIGH IMPACT NOW SOMEDAY
LOW EFFORT HIGH EFFORT LOW IMPACT HIGH IMPACT NOW SOMEDAY
MAYBE
LOW EFFORT HIGH EFFORT LOW IMPACT HIGH IMPACT NOW NEVER
SOMEDAY MAYBE
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LOW EFFORT HIGH EFFORT LOW IMPACT HIGH IMPACT NOW
LOW EFFORT HIGH EFFORT LOW IMPACT HIGH IMPACT NOW SOMEDAY
Sliding tile’ roadmap ‘
One-day sprint
One-day sprint
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One-day sprint
x2 One-day sprint
CHALLENGES
CHALLENGES Compet e on underst anding
CHALLENGES Compet e on underst anding DAILY WINS
CHALLENGES Compet e on underst anding DAILY WINS K EEP
IT INTERESTING
CHALLENGES Compet e on underst anding DAILY WINS K EEP
IT INTERESTING SLIDING TILE ROADMAP
Your mileage may vary.
There is no one-size-fits-all in business.
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Thanks @armstrong
[email protected]