The Funnel

How to turn your side project into a business in 1,234,567 easy steps.

Transcript

1. HOW TO TURN YOUR SIDE PROJECT INTO A BUSINESS IN 1,234,567 EASY STEPS The Funnel
3. Slack for design teams.
4. UNFORTUNATELY… There’s more to business than a good product.
6. 600+ CUSTOMERS
7. 55K 7.6K 634 VISITORS ACTIVE USERS SIGN UP UPGRADE CUSTOMERS 4.5% 3.2% -6% -18% -?% 9% 20% 5.8% SEPTEMBER 2015
8. 55K 7.6K 634 VISITORS ACTIVE USERS SIGN UP UPGRADE CUSTOMERS 4.5% 3.2% -6% -18% -?% 9% 20% 5.8% SEPTEMBER 2015
9. 55K 7.6K 634 VISITORS ACTIVE USERS SIGN UP UPGRADE CUSTOMERS 4.5% 3.2% -6% -18% -?% 9% 20% 5.8% SEPTEMBER 2015
10. 55K 7.6K 634 VISITORS ACTIVE USERS SIGN UP UPGRADE CUSTOMERS 4.5% 3.2% -6% -18% -?% 9% 20% 5.8% SEPTEMBER 2015
11. INCREASE Visitors Users Customers REDUCE Churn
12. Visitors Make something interesting
13. STEP 1 Make something worth sharing
15. 150K VISITORS IN 1ST TWO MONTHS NIICE.CO
16. 150K VISITORS IN 1ST TWO MONTHS NIICE.CO
17. 150K VISITORS IN 1ST TWO MONTHS NIICE.CO
18. 150K VISITORS IN 1ST TWO MONTHS NIICE.CO
20. 60 VISITORS IN 1ST TWO MONTHS YOMOMMA.SO
21. 150K VISITORS IN 1ST TWO MONTHS NIICE.CO
22. PEOPLE SHARE STUFF THAT’S New & Interesting
24. 20K VISITORS
25. 20K VISITORS 10K VISITORS
26. 1.36 downloads in one day 5.5K total downloads 717 downloads in one day 7K total downloads
27. OTHER CHANNELS Partnerships Referrals Paid ads
28. What’s your story?
29. FIGURE OUT What works for you
30. Users Make something useful
31. Research Track everything, talk to everyone
32. Qualitative Research Collecting perspectives
33. What the world needs
34. What you want to create What the world needs
35. What you want to create What the world needs What you can afford
37. Quantitative Research Tells you what has happened
38. Qualitative = Stories
39. Qualitative Quantitative = Stories = Data
40. Qualitative Quantitative = Insight +
41. Product Qual Quant
42. 55K 7.6K 63 VISITORS ACTIVE USERS SIGN UP UPGRADE CUSTO 4.5% 3.2% -6% -18% -?% 9% 20% 5.
43. 55K 7.6K 63 VISITORS ACTIVE USERS SIGN UP UPGRADE CUSTO 4.5% 3.2% -6% -18% -?% 9% 20% 5.
44. 55K 7.6K 63 VISITORS ACTIVE USERS SIGN UP UPGRADE CUSTO 4.5% 3.2% -6% -18% -?% 9% 20% 5.
45. Customers Make something valuable
46. Do it as soon as you can. CHARGING IS SCARY
50. Customer feedback > User feedback
51. Useful Valuable
52. Useful Valuable Keep this free
53. Useful Valuable Keep this free Charge for this
54. Design VS Sales
55. PRODUCT PROBLEM Design
56. Sales PRODUCT PROBLEM
57. 55K 7.6K 634 VISITORS ACTIVE USERS SIGN UP UPGRADE CUSTOMERS 4.5% 3.2% -6% -18% -?% 9% 20% 5.8%
58. 55K 7.6K 634 VISITORS ACTIVE USERS SIGN UP UPGRADE CUSTOMERS 4.5% 3.2% -6% -18% -?% 9% 20% 5.8%
59. Churn Make something ‘sticky’
60. 55K 7.6K 634 VISITORS ACTIVE USERS SIGN UP UPGRADE CUSTOMERS 4.5% 3.2% -6% -18% -?% 9% 20% 5.8%
61. TYPES OF CHURN Faders Failures Blitzers Bailers
62. Churned feedback > Customer feedback > User feedback
64. TYPES OF CHURN Faders Failures Blitzers Bailers
65. 55K 7.6K 634 VISITORS ACTIVE USERS SIGN UP UPGRADE CUSTOMERS 4.5% 3.2% -6% -18% -?% 9% 20% 5.8%
66. Big picture Low hanging fruit Bugs & Polish Marketing Our Roadmap
67. Big picture Low hanging fruit Bugs & Polish Marketing Our Roadmap
68. Visitors Users Customers Churn = Interesting = Useful = Valuable = Sticky (PROTOTYPE)
69. Visitors Users Customers Churn = Interesting = Useful = Valuable = Sticky (SIDE PROJECT)
70. Visitors Users Customers Churn = Interesting = Useful = Valuable = Sticky (BUSINESS)
71. Visitors Users Customers Churn = Interesting = Useful = Valuable = Sticky (SUSTAINABLE BUSINESS)
72. @armstrong That’s all folks!