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Power ng Pinoy Season 3 Media Kit

Prowave Media
May 10, 2013
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Power ng Pinoy Season 3 Media Kit

Media Kit for Season 3 of Power ng Pinoy TV Show

Prowave Media

May 10, 2013
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Transcript

  1. Page 2 2 ower Ng Pinoy is an award- winning

    weekly 30-minute TV program that features success stories of Filipino movers and shakers. Produced in a documentary format, the show introduces and salutes successful individuals, groups and organizations that continue to make a difference in the lives of Filipinos in the U.S. and in the Philippines. Power Ng Pinoy also features other entertaining side stories that would strengthen and further solidify the bond of the Filipino community in general. ur mission is to empower and provide inspiration to fellow Filipinos in their continuous perseverance and sacrifice to realize their American dreams and, more importantly, give back to their community. The show intends to educate people on some of history’s significant achievers, some of the world’s best assets and some of our nation’s greatest treasures. O P Power ng Pinoy won the 2012 Gold Hermes Creative Awards Dado Banatao in Silicon Valley : Son of a Farmer turned Engineer and Venture Capitalist Jessica Cox: The Armless FAA-Certified Pilot Rich Cabael and VuQo, Inc. : How he started his Premium Vodka company Some of our Episodes
  2. Page 3 3 This is a Half-Hour Program presented in

    a documentary-magazine style. It is divided into:  22 minutes of content featuring :  Profiles of Filipino Achievers  Tidbits Segment – Quick Q/A education segment about various topics related to Philippine culture, arts, etc  Lifestyle and Business Segment  “Man on the Street” on-location interviews  8 minutes of Ad Spots (30-second spots) Program Schedule  Airs every Sunday night in US and Canada with a weekday replay  Additional airings globally via GMA International network  UK,  Middle East  Asia Pacific  Season 3 consists of 13 episodes and airs beginning September, 2013 The Show’s Philosophy: Success is Giving back to the Community Power ng Pinoy puts the primary emphasis on the giving back to the community. It is the show’s philosophy that true success is not only just about achieving your goals and dreams. It is about sharing what you got with the society and paying it forward. At the end of each episode, our objective is not only to inspire our audience but also to make them realize that giving back is part of being successful. Target Demographic  18 to 64 Years old Seasion 3 Media Kit
  3. Page 4 4 Name Accomplishment Dado Banatao Entrepreneur – Technology

    Venture Capitalist; had 3 startup companies Jessica Cox Fil-am pilot flying with just her feet Jannelle So Kababayan LA TV Show Host Ruben Nepales Chairman HFPA- Golden Globe Awards Legaci Fil-Am R&B singing group; backup singer of Justin Bieber Sean Michael Afable Hollywood Actor; Lead actor – “Akeelah and the Bee” movie Ben de Lumen UC Berkeley Professor ; Discovered “Lunasin” cancer-preventive medicine Cheryl Burke Celebrity Professional Dancer; “Dancing with the Stars” multi-winner Eddie Flores Founder and President, L&L Hawaiian Barbecue Jerry Paraiso Entrepreneur – Technology Jway.com (President) Jay Sario Fashion Designer, Finalist “Project Runway” TV Program Jose Esteves Mayor of Milpitas, California Rich Cabael Entrepreneur, President VuQo Holdings Victor Elizaga Entrepreneur, President Pacific Food and Beverage, Inc (simplyCalamansi.com) Francis Libiran Celebrity Fashion Designer Al Perez SF Commissioner Fil-Am Arts Exposition; Founder and Organizer Annual “Pistahan” Joe Millares Gawad Kalinga Board Member Amber Lily Radio Disney Talent Charmaine Clamor Queen of Jazzipino Denise Dy Wimbledon and French Open tennis player; #1 Filipino Tennis Player Geraldine Solon Award-winning Novelist DJ Qbert Well-known DJ artist in the US Partial List of Featured Stories The show also incorporates the following contents: SF Consul General Paynor at the Premiere Launch of Power ng Pinoy “Man on the Street” Interviews To add variety to our show, we have included short MOS soundbites to get on- cam answers from people and share their personal thoughts about success and their own journey. Show is endorsed by the Philippine Government
  4. Page 5 5 Arnold Pedrigal Executive Producer Ricky Delos Reyes

    Director / Voice Over Jack Dumaup Creative Consultant The Power ng Pinoy Production Team Anthony Rivero Alyssa Libao Eliza Rica Anderson
  5. Page 6 6 Power ng Pinoy is more than just

    a TV Show. It is an advocacy which promotes the great values of the Filipinos. We organize and produce events for the Community. We need your help to sustain our show so we can keep on helping the Filipino community. Giving back to the Community Entrepreneur and Networking Seminar Series Community Events Supporting local artists and Philipine culture Paertnership with Philippine government
  6. Page 7 7 Season 3 Media Kit Professional / Business

    / Cultural Candy Canes of Hope For the benefit of the Mangyans Zumbathon Charity For the benefit of National Children’s Hospital Sponsored launching of ISFFA – San Francisco Chapter Organized an entrepreneurial Seminar for Startups Co-organized a community event with Seafood City Sponsored Introvoys Concert Fundraising for Jessica Cox, pilot without arms Co-organized Events with the SF Philippine Consulate Fundraising Events Booklaunch of “The Assignment” by Geraldine Solon Booklaunch of “The Philippines in Hollywood” by Ruben Nepales Philippine Independence Day Celebration Seminar on Following your passion Power ng Pinoy is proud to produce events that benefit the Filipino community. Since its inception in 2011, we had been organizing and sponsoring fundraising events, seminars, concerts, and various community events such as the ones below. More Than Just a TV Show Sponsored event for Fashion and Arts for young Filipinos
  7. Page 8 8 Benefits of Sponsoring the Power ng Pinoy

    Show:  Power ng Pinoy TV Show is tackling the very heart of the Filipino viewer – our stories provide the inspiration to them to achieve their dreams and aspirations .  Power ng Pinoy is not just a TV show but also an advocacy. When you sponsor our show, you also carry the ideals that our show believes in. We organize various community events throughout the year .  Power ng Pinoy has great visibility among the Filipino communities. We have a partnership with Fil-Am newspaper and with a number of organizations including the Philippine Consulate. Our show is aired not just in the US but also in other parts of the world through GMA International.  By associating with an award-winning show, we can help build your brand through our viewership who also believe in our cause. Season 3 Media Kit  According to a study by Thinkbox, sponsorship can help brands by association. The study shows that for fans of the content, brand fame is increased by up to 10%.  Sponsorship not only makes brands famous but increases purchase intent and favorability  By associating brands with television programmes, sponsorship can create a sense that brands are bigger and better known than they really are. In fans’ minds, brand fame can be increased by up to 10% (3% on average) through television sponsorship  Sponsorship can effect how viewers feel about brands, how relevant they perceive them to be, their likelihood to buy and ultimately it bestows a degree of stature and legitimacy to brands in a way that only television can. Why Be A Sponsor On Our Show?
  8. Page 9 9 Social and Print Media Exposures Age /

    Gender 13-17 18-24 25-34 35-44 45-54 55-64 60+ Female 0.8 4.2 16.3 15.3 14.0 3.3 1.9 Male 0.7 4.1 12.5 12.0 8.3 2.6 2.1 Total 1.5 8.3 28.8 27.3 22.3 5.9 4.0 Source: Power ng Pinoy Fan Page: Facebook Insights for Season2 airing Sept – Dec 2012 Percentage Breakdown of Social Media Followers by Age and Gender Power ng Pinoy TV show heavily uses the power of Social Media for marketing and promotion. Based on the above data, Power ng Pinoy Show is popular among viewers from all ages but concentration is between age 18 to 64. It can be noticed that the majority of these people are in the working professional age group (25-54) with women viewers outnumbering the men. This is expected considering that the show’s content highlights the featured guest’s journey to achieving success – something everyone would like to follow and serve as a role model. From the advertisers and sponsors point of view, this data showing concentration of viewers in the working age group is beneficial since decisions on spending are made by people in this bracket. Our goal is to increase the number of viewers in the younger Fil-am (18-24) viewers and that is already part of the plan in the upcoming seasons. In late 2012, Power ng Pinoy has partnered with Manila Mail, the largest Filipino-American newspaper in Northern California. Power ng Pinoy is providing content as part of its weekly column. As a an advertiser or sponsor, you will have the opportunity to take advantage of this print media exposure. We are working on getting other partnerships in other parts of the US such as Southern California, New York, Chicago, Hawaii, Washington, and other cities where there is a high concentration of Filipino-Americans.
  9. Page 10 10 ccording to 2011 statistics, 3.4 million Filipinos

    are accounted living in the US, making them the 2nd biggest immigrant bloc, next only to Mexicans. Filipinos have a median annual income of $76,874, more than 50% higher than the nationwide average of $50,740. This is the second- largest Asian American group with a population of 1,864,120 in the U.S. Between 1990 and 2000, the number of Filipino- born immigrants to the United States grew by 34%. Overall, the Filipino community population grew 30.3% from 1990 to 2000 and 81.6% from 1980 to 1990. Filipinos in America In the midst of economic uncertainties, Filipinos continue to migrate to the land of the free, stepping out of their comfort zones and leaving families back home in pursuit of their piece of the American dream. Education  39% of adults age 25 or older have a bachelor’s degree or higher. Occupation  36.7% work in a technical, sales or administrative capacity  26.6% are classified as managers and professionals  16.8% work in the service  Highest employment rate of any U.S. ethnic group at 68.9 percent compared to 64.8 percent, nationwide Economics  Filipinos are among the biggest spenders in the U.S., second only to Indians, and spend an average of $88.6 billion in goods and services annually. . Season 3 Media Kit A
  10. Page 11 11 Nam lobortis felis sed est commodo posuere.

    www.powerngpinoy.tv GMA Pinoy TV is enjoyed by over 350,000 cable subscribers across the US and Canada, translating to an almost 2.1 million viewers as of December 2012. The flagship international channel of the leading network in the Philippines, GMA Pinoy TV provides the best in Filipino entertainment and news. GMA Pinoy TV's top-rating soaps, comedy, talk, reality, game, variety shows and award- winning and credible newscasts offer a sense of home with television content that keeps viewers one in heart with the rest of Filipinos around the world. Power ng Pinoy Airs Nationwide and Globally US Canada
  11. Page 12 12 In addition to the nationwide and gloibal

    distribution of Power ng Pinoy through GMA Pinoy TV, the show has just recently signed an agreement with Crossings TV to air in Comcast Xfinity and Time Warner Cable channels. This is part of the show’s plan to continuously expand its distribution to reach more Filipino audience. Season 3 Media Kit
  12. Page 13 13 GOLD WINNER 2012 Hermes Creative Awards Power

    Ng Pinoy is a partnership production between GMA Pinoy TV and Prowave Media, LLC, a 100%-Filipino owned media company based in the Silicon Valley, California area. Prowave Media is an award-winning creative marketing and corporate communications company integrating creative minds, seasoned project management, technical expertise and Internet prowess. For information about the company, please visit http://www.prowavemedia.com. BRONZE WINNER 2012 Telly Awards Power ng Pinoy TV Won 3 Awards in 2012 Honorable Mention 2012 Plaridel Awards
  13. Page 14 14 www.powerngpinoy.tv Contact Us For questions about this

    media kit or to sign-up for any of our advertising and sponsorship opportunities please email or call us. www.prowavemedia.com facebook.com/powerngpinoy [email protected] +1.510.378.0887 Main Office: Prowave Media, LLC 2900 Gordon Ave., Suite 100 Santa Clara, CA 95051 USA