Notifications : Just cut the sh*t ?

It's ringing in your pocket!! The irresistible notification is everywhere. It's seems like it's here from lifetime ago and yet everybody agrees : We can't stand it anymore! In this presentation, we will understand how we can create intelligent experiences and the impacts on the interface designs of your products. With simple and clear tips, we will explore the do and don't of the infamous notifications.

Transcript

1. Notifications just cut the sh*t How to create meaningful, consistent and attractive notifications experiences to avoid the user’s burnout? ???
2. Arthur Retrou UX Designer / Lille (FR) ???
3. *Basicaly a sociopath … but paid every month to be one ???
8. Question Have you ever felt ovherwhelmed and stressed by notification? ???
9. Question Have you received notifications (back in the days) inviting you to play Candy Crush from a « Friend »? ???
10. P A R T I What’s the deal with notifications today? ???
11. What’s the deal
 with notifications today? I. ???
12. What’s the deal
 with notifications today? I. ???
13. What’s the deal
 with notifications today? I. ???
14. What if we want to say to him that there is a discount? What’s the deal
 with notifications today? I. ???
15. What’s the deal
 with notifications today? I. ???
16. And what if the app is not active ? What’s the deal
 with notifications today? I. ???
17. What’s the deal
 with notifications today? I. ???
18. Ok… So, you didn’t think at all of this… What’s the deal
 with notifications today? I. ???
19. What’s the deal
 with notifications today? I. We made the concession to include notifications in our lives. “ ” ???
20. What’s the deal
 with notifications today? I. 71% Of the users uninstall apps because of noisy notifications ???
21. At the beginning, what was it for? P A R T I I ???
22. II. At the beginning
 what was it for ? To notify = To make known ???
23. II. At the beginning
 what was it for ? ???
24. II. At the beginning
 what was it for ? SPOILER ALERT ! ???
25. II. At the beginning
 what was it for ? ???
26. II. At the beginning
 what was it for ? ???
27. II. At the beginning
 what was it for ? Notification = Every communication that interrupt what we were doing ???
28. At the beginning
 what was it for ? II. What’s in it for the user Information and discovery Real time On the correct device ???
29. At the beginning
 what was it for ? II. What’s in it for the business Real time broadcasting Sur tous les supports à disposition Make money *No, I’m not a stock photo at all… ???
30. Why is it a pain in the ? P A R T I I I ???
31. ??? III. Why is it
 a pain in the ?
32. III. Why is it
 a pain in the ? ???
33. III. Pourquoi ça nous casse les ? MEETUP WAGON - BORDEAUX
34. III. Why is it
 a pain in the ? ???
35. Now lets talk about it seriously alright… P A R T I V ???
37. The message
 The what The interest
 The why The device
 The how The when
 The when The frequency
 The how much
38. Now lets talk about it seriously alright… IV. The interest
 We all have our reasons … DESIGN:TALK - NOW COWORKING - LILLE
39. Did you know ? Wow Much infos Such news On average, we take out our phone out of our pocket 221 times per day ???
40. #1 The user must understand the reason of the request The interest ???
41. #1 MALE ENHANCEMENT Enlarge your manhood 2-4 Inches in just 1 week !!!! ???
42. #1 ???
43. #2 The opening and the reading of a notification always comes from a motivation The interest ???
44. #2 Why do you open notifications ? Motivation Control « I don’t understand what’s the deal with this product at all» « I open them because I’m forced to… » « I open them because the others do as well » « I open them to be aware of thing and follow the news » « I open them because I find myself in those communications » « I open them because they’re awesome! » No motivation Within me Integrated Identify External Introvection None Very strong Very strong Strong Low Medium ???
45. #3 Every request need to incite the user to act right away The interest ???
46. #3 ???
47. DESIGN:TALK - NOW COWORKING - LILLE #3 ???
48. #3 ???
49. Now lets talk about it seriously alright… IV. The message
 [Insert cool message here] ???
50. Did you know ? Wow Much infos Such news " Brevity is the soul of wit " Lord Polonius - Hamlet (1602) ???
51. #1 A long notification doesn’t help the understanding and can have bad effects on the long term The message ???
52. #1 This is a short sentence of exactly sixteen words where I can say what I want. ???
53. ??? #1
54. ??? #1
55. #2 You have to provide enought informations in order
 to make the message understood The message ???
56. #2 ???
57. #2 ???
58. #3 The tone of the message have to answer the three "C" The message ???
59. #3 Context Cultural Custom ???
60. ??? #3 Context
61. #3 Cultural ???
62. #3 Custom ???
63. #3 Custom ???
64. Now lets talk about it seriously alright… IV. The device
 Always avoid wet floors… ???
65. Did you know ? Wow Much infos Such news The Y generation can scroll on an average day up to 90 meters on their smartphone ???
66. #1 Every device has his own target goal The device ???
67. #1 ???
68. #2 You need to help the device’s transfert in order to keep your user on track The device ???
69. #2 Minor transfers Major transfers ???
70. #2 Minor transfers ???
71. #2 Major transfers ???
72. Major transfers #2 ???
73. #3 Notifications are different, so why should they have the same design ? The device ???
74. #3 ???
75. #3 ???
76. Now lets talk about it seriously alright… IV. The moment
 The hurrier I go, the behinder I get… ???
77. « Instant Gratification » We want everything, when we want it, just the way we want it. Did you know ? Wow Much infos Such news ???
78. #1 A moment is always linked to a context The moment ???
79. #1 ???
80. #1 ???
81. #1 - Wednesday : 14-15h / 20h - Saturday : 11h / 20h - Sunday : 11h-11h50 ???
82. #1 ???
83. #2 The notifications reduce the focus of the user on your product The moment ???
84. #2 ???
85. #2 ???
86. #3 If the user accept to receive notifications, he want to be in control of when it happen The moment ???
87. #3 ???
88. #3 ???
89. #3 ???
90. ??? #3
91. Now lets talk about it seriously alright… IV. The frequency
 Play, Send, Study, Repeat … ???
92. Information Fatigue Syndrome (IFS) + 11 150 ads every month on internet + 4000 ads every day in every type Did you know ? Wow Much infos Such news ???
93. #1 Avoid the duplication of similar informations (even with a few days between) The frequency ???
94. #1 ???
95. #1 ???
96. #2 Some notifications are periodic, but most of them … are sporadic The frequency ???
97. #2 Periodic : Regularity define in the beginning Obvious value needed Relationship with the users ???
98. #2 Sporadic : No regularity No relation with the user No nothing actually … ???
99. #2 ???
100. #3 Too many messages = Feeling of false emergency and useless anxiety The frequency ???
101. #3 ???
102. Let’s see how he will finish this tought presentation P A R T V ???
103. The message
 The what The interest
 The why The device
 The how The when
 The when The frequency
 The how much
104. Conclusion V. Notifications = DDoS attack on the brain ???
105. Conclusion V. ‘Notifications are an extension of the product. When your product is , and only then, you’re allowed to have notifications’ ???
106. Thanks everyone! Question time ???