• Definitions and conceptualisations are as diverse, ambiguous and complex as entrepreneurial activities in themselves. • The importance of language goes beyond communication: • Discourse analysis studies view language as not only communicating an idea or reality, but also as constructing, producing and reproducing the idea in itself. • The language of entrepreneurship (e.g. terms, definitions, visions) not only communicates entrepreneurship as a practice, but directly constructs and shapes entrepreneurship as a practice (Berglund and Johansson, 2007). • A discourse analysis study of academic publications on entrepreneurship by Berglund and Johansson (2007) shows that: • Entrepreneurship is spoken of (and constructed) as something inherently good and also inherent in the human spirit/ability towards creativity and innovation. • There is dominant idealised / stereotypical view of the “entrepreneur”, automatically ascribing to this individual assets and qualities like networking, social capital, resources, efficiency, managerial etc. • Issues: these discourse can alienate people who might fill ill-suited and/or who can’t resonate with the highlighted skills/qualities/assets. Literature Review: The Importance Language in Entrepreneurship