Warm Up Your Donors: The Late Summer Playbook for Fall Fundraising Success

Transcript

1. Warm Up Your Donors: The Late Summer Playbook for Fall Fundraising Success! Sandy Rees Chief Encouragement Officer Auctria Webinar
2. You’re in the right place… Need to raise BIG BUCKS during the holidays! Aren’t sure how to do that Believe in planning and want to get yourself ready for success Want some ninja tips to blow past your goals!
3. About me -- Fundraising Nerd Trainer Animal lover/Cat Mama Founder & Host of Fundraising TV me and Praline
4. About Auctria Organizations using Auctria have raised over 1 billion dollars since 2011 Auctria’s mission: Empower nonprofit organizations by providing them with affordable, easy to use, powerful tools for event fundraising
5. Here’s my story…
6. I wasn’t born with fundraising skills…
7. I didn’t sign up for fundraising at career day
8. Where I learned it was…
9. What happened was…
10. Today…
11. Holidays 2024 “We did it!” “We reached our goal early. What do we do now?” “We’ve never raised that much during the holidays before!” “I can’t believe we did it!”
12. Truth -- When you raise more money, You can change more lives.
13. Assuming that people will give just because it’s the holidays Waiting until the last minute to decide what to do Overasking Bad asks/begging Common Problems
14. Here’s where we are You are here Fundraising season starts Prime time!
16. Before you can eat cake: Choose a recipe Decide when you’ll bake Shop for ingredients Mix the ingredients Bake the cake Let it cool Grab a fork!!
17. Same with Fall/Holiday fundraising
18. What Good fundraising is: Donor focused Partnership/relationship Transformational for the donor AND the charity
19. What fundraising isn’t: Begging Arm twisting “Hitting people up”
20. Relationship is KEY!
21. Maintain a positive balance
23. Do lots of this NOW!
24. Strategy #1: Double Down on Communication Lots of non-Asks/warm touches Share the impact they’ve had Make ‘em smile!
25. What that means… Consistent, warm communications More stories, more photos, more video More invitations to connect
26. Ninja ideas: Mid-Year Update Thank-you video Thank-you calls to your best donors**
27. Ninja ideas: Listen for “How can I help?” These people are prime to give matching money!
28. Example
29. Example
30. Strategy #2: Strategically Map it out Number of Asks When will you Ask? What happens when you’re not Asking?
31. Ninja Trick: 3-to-1 ratio Communicate Communicate Communicate Ask
32. Free Download Grab it now! Check the chat.
33. Ninja trick: Calendar it
34. Strategy #3: Mix It up! Online AND offline Fundraising AND awareness Leverage online fundraising (you can do more than you think!)
35. Bonus Strategy: Ask like you mean it! Ask for a specific amount Tell how that money will make a difference Include a sense of urgency Be clear about next steps
36. Explain why you need help NOW! What will happen if you meet your goal? What will happen if you DON’T? Will lives fall through the cracks?
37. Now what?
38. Resource
39. Get Your Fall/Holiday Fundraising Plan done!
40. Your plan for success! Nail your Ask every time! Thank people so well they share what you send! Take time off to enjoy the holidays, guilt free!
41. www.GetFullyFunded.com/auctria-retreat Big AHAs…
42. www.GetFullyFunded.com/auctria-retreat Big results…
43. 120-Day FoolProof Fall Fundraising Calendar BONUS!
44. Stay in Touch with Auctria Email: hello@auctria.com LinkedIn: Instagram: Facebook: Facebook Group: auctria auctria auctria Auction Team Talk Auctria.com - Fundraising Events Made Easy
45. Sign up! Tickets: $197 $172 webinar discount! www.GetFullyFunded.com/auctria-retreat August 20-22, 2025