Fix the Fundraiser: Board Roles That Actually Work for Your Event

Transcript

1. FIX THE FUNDRAISER Board Roles That Actually Work for Your Event GFS EVENTS & RESOLUTE PHILANTHROPY
2. About Us We can offer innovative ideas and fundraising solutions that can help your nonprofit achieve a fundraising goal that you thought was out of reach. GFS is a minority and woman owned business that specializes in creating and producing successful fundraising events.
3. Galas & Auctions Benefit Dinners/Luncheons Walks/Runs Golf Tournaments Conferences Community Events
4. About Us Resolute Philanthropy is a consulting firm that provides nonprofit leaders with the tools and resources they need to thrive – because a kinder, safer, healthier world needs engaged and effective nonprofits. Through training, coaching, and strategic support, Resolute helps nonprofits build confidence and clarity in their fundraising.
5. Audience Poll When it comes to fundraising events, how active are your board members? How are your board members supporting your events?
6. The Problem with Your Events Do not attract new donors / supporters Do not hit revenue goals Do not support your fundraising strategy Are driven by tradition, not strategy
7. Define the Problem YOUR BOARD Don’t attend the event Won’t participate in event outreach or fundraising Are focused on event logistics & details Are planning a party, not implementing a strategy
8. Caveat Think about what you can start doing today.. YOUR BOARD
9. But first... who are we talking about? Remember that your board are all unique individuals Board members have limitations But remember that your board members have different skills, strengths, and capacities
10. Case Study A Gala Included: Dancing girls Self-serving auction items After party
11. Case Study #2 Board member tells caterer how to source ingredients Board member creates collateral with an in-house marketing team
12. Events Require the Board OPERATIONS LOGISTICS PROJECT MANAGEMENT VENDOR COORDINATION CREATING THE PROGRAM RELATIONSHIPS REVENUE (SPONSORSHIP) REPUTATION SUPPORTING THE PROGRAM (JUST NOT IN THE WAY THEY THINK)
13. Common Misalignments Board not focused Manufacturing board enthusiasm Board just “showing up” No shared strategy Mission is lost
14. The Four Roles Boards Should Play Connector & Steward Investor Recruiter Champion
15. Connector & Steward Opens the door for sponsorship and partnerships Warm introductions and will leverage their own network Keep the relationship warm after the event
16. Best Board Practices Plan ahead Compelling and clear materials Check in and follow up
17. Investor Lead by example in giving Be a lead gift for your raise the paddle
18. Best Board Practices Plan ahead Don’t assume Gratitude and impact matters
19. Recruiter Brings people to your event and (hopefully) introduces NEW people Bring sponsors, companies, media and volunteers
20. Best Board Practices Details matter Big picture Share the stories
21. Champion Ambassador Recruits Table Captain Lead by example with a gift
22. Best Board Practices Big picture Plan ahead Don’t assume Gratitude and impact matter Get personal
23. Set timelines Pick votives Drive revenue and relationships Board Support of the Event BIG PICTURE
24. Expectations Goals & purpose Event fundraising support Event outreach support Board Support of the Event PLANNING
25. Board Support of the Event DAY OF Build relationships Reinforce the mission Create welcoming experience Model enthusiasm and generosity
26. Greeters, volunteer coordinators, Sell raffle tickets and managing logistics Connect with donors & guests Board Support of the Event DAY OF - WHAT NOT TO DO
27. Board Support of the Event DAY OF - WAYS TO ENGAGE Welcome and Connect with guests Introduce guests to leadership Thank sponsors and supporters
28. Board Support of the Event DAY OF Why it was important to support the organization
29. Board Support of the Event DAY OF Land Acknowledgement
30. Event Follow Up Board Support of the Event FOLLOW UP
31. Case Study Working the Room - and Thanking Our Donors
32. Case Study
33. Putting It All Together The board is not meant to set timelines or choose votives The board drives revenue and relationships Not all board members have to play the same role - but they all have a role to play
34. Where to start: Start with why: why does this event exist? What does success look like? Clear expectations for board members and staff Try, test, talk: if this is new, try it! See how it works, and then talk about the process and the results Putting It All Together
35. Event Checklist
36. Questions Comments Takeaways
37. Thank You! info@gfsevents.org 425-985-0208 www.gfsevents.org facebook.com/gfsevents instagram.com/gfsevents let's connect! linkedin.com/company/gfs-events
38. Chris@ResolutePhilanthropy.com 714-815-8201 www.LinkedIn.com/in/Baiocchi www.ResolutePhilanthropy.com www.youtube.com/@resolutephilanthropy