All-Star Events: Pro Tips to Plan, Engage, and Shine_.pdf

Auctria Winter 2026
All Star Events:
Pro Tips to Plan, Engage and Shine

Transcript

1. Auctria Winter 2026 All Star Events: Pro Tips to Plan, Engage and Shine
3. Events are activators, here’s how: • Marketing - fill the seats, tell the story • Storytelling - raise awareness and inspire action • Activation - create a sense of belonging and making your donor the hero • Engagement fundamentals - email and analog • Post event connect - creating lasting connections Agenda: All Star Events
4. Experts came to the Auctria webinar stage Featuring expert advice from Claire Axelrad, Floyd Jones, Jessica Cloud, Sandy Rees, Jessica King, Carly Euler, Colleen O'Conner, Timi A. Paccioretti, Ala Falaki, Candace Cody, Howard Adam Levy, Alex Durant, Patrick Siver, Bobby D Ehlert, Misty Marquam, Stephen Kilbreath, Renee Zau, Christy Jones, Trevor Nelson, Gazala Uradnik and Vanessa Chase Lockshin.
5. Events are Activators Loyal supporters- People come to events to reconnect with you and your cause- this is your opportunity to reinforce and re-engage with past supporters Meet new supporters (guest ofs), people new to the community Upgrade the current donors and supporters to higher than ever levels Events serve to reignite passion among ALL attendees. Philanthropists Competitive bidders Gamblers Shoppers Staff & Volunteers
6. PLAN→RUN→CLOSE Sound familiar? Usually at Auctria we talk about this in terms of tech. Today, we’re talking about this more holistically in terms of your event fundraiser. You need people to show up, to care, open their hearts and their wallets. The main reason they do so is because they want to strengthen the community through charitable giving. This is your mission. Make it front and center in all aspects of the event
7. Fill the seats, sell the tickets Marketing
14. Peer 2 Peer Friendly Competition
16. What is the Google Ad Grant? $10,000 USD per month for in-kind search advertising to promote your nonprofit
17. Google Grant use cases Promoting events Growing supporter lists Growing cause awareness Sourcing volunteers
18. Raise Awareness & Inspire Action Storytelling
25. 8-Part Emotional Arc: 1. Welcome 2. Opening Spark 3. Meal + Mingling 4. CEO Vision (Now. Next. Needed.) 5. Keystone Video 6. Live Testimonial 7. The Ask 8. Closing Thanks Structuring the Event Program with Storytelling
26. Medic One Gala
27. Auctria front page - images or video to share your mission
28. Create Sponsorship opportunities that are win-wins Create a sense of belonging by making your donor the hero Activation
29. Sponsorship Activation Put on your marketing hat. Focus on business to business activation. Sponsors beget sponsors!
30. Sponsorship Activation Put on your marketing hat, this is business to business. Sponsor beget sponsors!
32. Sponsorship Activation
33. Sponsorship Packet
34. Sell Everything
35. Sponsors - Think Win-Win
36. Sponsorships with Auctria
37. Participant Activation
39. Enhance Your Paddle Raise With Meaningful Levels Incentivize paddle raise levels with matching donations • Giving Levels • Get creative with naming the levels $365 = a dollar day • Incentivised levels • Encourage 100% participation with the paddle sweep at the end of the program. With or without another chance to win Only use 1 or two gamified opportunities in the paddle raise. Otherwise it just too much. -- Bobby D
44. Auctria Online Auction Example
45. Increase your open rate, increase the click rate, increase the engagement rate Engagement Fundamentals
50. System Emails and Editing Communication -> System Emails
51. AI Usage for Social Media
52. All-Star Series: Part 2
53. Turn post-event follow-up into lasting connections Post Event Connect
58. Keep the story going Keep the Story Going After the Commitment
61. Gain in depth knowledge | Full replays available Featuring expert advice from Claire Axelrad, Floyd Jones, Jessica Cloud, Sandy Rees, Jessica King, Carly Euler, Colleen O'Conner, Timi A. Paccioretti, Ala Falaki, Candace Cody, Howard Adam Levy, Alex Durant, Patrick Siver, Bobby D Ehlert, Misty Marquam, Stephen Kilbreath, Renee Zau, Christy Jones, Trevor Nelson, Gazala Uradnik and Vanessa Chase Lockshin.
62. Continue the Conversation: Auction Team Talk Facebook Group
63. Has Auctria Earned 5-stars? Please leave a review for the product or the webinar on Capterra
64. @auctria Email: hello@auctria.com FB Group: Auction Team Talk Stay in touch with Auctria