Uncovering 3 Sneaky Technical SEO Issues That Can Harm Your Rankings

In technical SEO, every detail matters. On the surface, everything might look right but in reality, there are issues that are negatively impacting crawling, indexing and ranking.

The hardest thing is to know what to look at to identify these issues.

This talk will cover 3 technical SEO aspects that are often overlooked but are very important to get right. You’ll learn what aspects these are, how to debug any website to uncover these issues and most importantly - how to fix them.

By Kristina Azarenko

LinkedIn - https://www.linkedin.com/in/kristinaazarenko/
Twitter - https://twitter.com/azarchick
Instagram - https://www.instagram.com/techseo.pro/

✅ FREE Ultimate Website Migration Checklist (free) - https://techseo.pro/website-migrations-checklist/
✅ FREE Technical SEO Audit checklist - https://techseo.pro/checklist/
✅ Tech SEO Pro course - https://techseo.pro/
✅ SEO-Friendly Website Migrations & Redesigns course - https://techseo.pro/migrations/

Transcript

3. A Technical SEO Consultant turned a course creator and LinkedIn Learning instructor with over 45k students Creator of the Tech SEO Pro and SEO Website Migrations Courses International speaker A dog person Kristina Azarenko
4. techseo.pro Kristina Azarenko @azarchick #WTSFest SEO Pro Chrome extension 60k+ users bit.ly/SEO-Pro-Ext
5. Have you ever faced a critical technical SEO issue? techseo.pro Kristina Azarenko @azarchick #WTSFest
6. techseo.pro Kristina Azarenko @azarchick #WTSFest
7. techseo.pro Kristina Azarenko @azarchick #WTSFest A technical SEO issue
8. techseo.pro Kristina Azarenko @azarchick #WTSFest Like this...
9. techseo.pro Kristina Azarenko @azarchick #WTSFest
10. techseo.pro Kristina Azarenko @azarchick #WTSFest
11. techseo.pro Kristina Azarenko @azarchick #WTSFest <link rel="canonical" href="URL" />
12. techseo.pro Kristina Azarenko @azarchick #WTSFest <link rel="canonical" href="URL" /> <link rel="canonical" hfer="URL" />
13. techseo.pro Kristina Azarenko @azarchick #WTSFest <link rel="canonical" href="URL" /> <link rel="canonical" hfer="URL" />
14. techseo.pro Kristina Azarenko @azarchick #WTSFest
16. techseo.pro Kristina Azarenko @azarchick #WTSFest
17. techseo.pro Kristina Azarenko @azarchick #WTSFest
18. techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons
19. techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons Links vs
20. Buttons Links UX Trigger an action Code techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links
21. Buttons Links UX Trigger an action Point Page A -> Page B Code techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links
22. techseo.pro Kristina Azarenko @azarchick #WTSFest
23. techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button?
24. techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button?
25. techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button?
26. techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button?
27. link button link button techseo.pro Kristina Azarenko @azarchick #WTSFest
28. Buttons Links UX Trigger an action Point Page A -> Page B Can be styled as links Code techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links
29. Buttons Links UX Trigger an action Point Page A -> Page B Can be styled as links Can be styled as buttons Code techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links
30. techseo.pro Kristina Azarenko @azarchick #WTSFest Kristina, do I need to think about it too now?
31. techseo.pro Kristina Azarenko @azarchick #WTSFest Yes, girl!
32. Buttons Links UX Trigger an action Point Page A -> Page B Can be styled as links Can be styled as buttons Code Are added with <button> or <input> techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links
33. Buttons Links UX Trigger an action Point Page A -> Page B Can be styled as links Can be styled as buttons Code Are added with <button> or <input> Are added with <a href=”URL”> techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links
34. techseo.pro Kristina Azarenko @azarchick #WTSFest
35. techseo.pro Kristina Azarenko @azarchick #WTSFest
36. techseo.pro Kristina Azarenko @azarchick #WTSFest <button> class="button" ≠
37. @azarchick techseo.pro Kristina Azarenko #WTSFest
38. techseo.pro Kristina Azarenko @azarchick #WTSFest <a href="URL"> Google can see links added with:
39. techseo.pro Kristina Azarenko @azarchick #WTSFest window.location.href=‘/page-url‘ Google can NOT see links added with:
40. techseo.pro Kristina Azarenko @azarchick #WTSFest window.location.href=‘/page-url‘ <a onclick=“goto(‘https://store.com/page-url')”> Google can NOT see links added with:
41. techseo.pro Kristina Azarenko @azarchick #WTSFest
42. techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button?
43. techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button? Use links to direct people to other pages.
44. techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button? Use links to direct people to other pages. Use buttons to trigger an action.
45. techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button? Use links to direct people to other pages. Use buttons to trigger an action. Don’t confuse the two.
46. techseo.pro Kristina Azarenko @azarchick #WTSFest
47. techseo.pro Kristina Azarenko @azarchick #WTSFest
48. techseo.pro Kristina Azarenko @azarchick #WTSFest Images as Backgrounds
49. techseo.pro Kristina Azarenko @azarchick #WTSFest Category page
50. techseo.pro Kristina Azarenko @azarchick #WTSFest Category page Search results
51. techseo.pro Kristina Azarenko @azarchick #WTSFest Image search
52. techseo.pro Kristina Azarenko @azarchick #WTSFest
53. techseo.pro Kristina Azarenko @azarchick #WTSFest But this only works if...
54. techseo.pro Kristina Azarenko @azarchick #WTSFest Google can index the images
55. techseo.pro Kristina Azarenko @azarchick #WTSFest
56. techseo.pro Kristina Azarenko @azarchick #WTSFest Web standards
57. techseo.pro Kristina Azarenko @azarchick #WTSFest <img src="URL.jpg" > Google can index images added with:
58. techseo.pro Kristina Azarenko @azarchick #WTSFest <img src="URL.jpg" > Google can index images added with:
59. techseo.pro Kristina Azarenko @azarchick #WTSFest <img src="URL.jpg" > Google can index images added with:
60. techseo.pro Kristina Azarenko @azarchick #WTSFest
61. techseo.pro Kristina Azarenko @azarchick #WTSFest
62. techseo.pro Kristina Azarenko @azarchick #WTSFest
63. techseo.pro Kristina Azarenko @azarchick #WTSFest
64. techseo.pro Kristina Azarenko @azarchick #WTSFest
65. techseo.pro Kristina Azarenko @azarchick #WTSFest
66. techseo.pro Kristina Azarenko @azarchick #WTSFest Image as a background with CSS
67. techseo.pro Kristina Azarenko @azarchick #WTSFest Indexable image or background?
68. techseo.pro Kristina Azarenko @azarchick #WTSFest How to add images? Use <img src=image- url > if you want Google to index and rank your images
69. techseo.pro Kristina Azarenko @azarchick #WTSFest How to add images? Use <img src=image- url > if you want Google to index and rank your images Use <style> or CSS to add an image as a background for visual purposes only
70. techseo.pro Kristina Azarenko @azarchick #WTSFest
71. techseo.pro Kristina Azarenko @azarchick #WTSFest
72. techseo.pro Kristina Azarenko @azarchick #WTSFest Lazy loading
73. techseo.pro Kristina Azarenko @azarchick #WTSFest
74. techseo.pro Kristina Azarenko @azarchick #WTSFest
75. techseo.pro Kristina Azarenko @azarchick #WTSFest
76. techseo.pro Kristina Azarenko @azarchick #WTSFest
77. How you see a page
78. How you see a page How Googlebot sees a page
79. techseo.pro Kristina Azarenko @azarchick #WTSFest The problem starts...
80. techseo.pro Kristina Azarenko @azarchick #WTSFest When Google sees a page like this
81. techseo.pro Kristina Azarenko @azarchick #WTSFest
82. Google doesn't interact with content techseo.pro Kristina Azarenko @azarchick #WTSFest
83. techseo.pro Kristina Azarenko @azarchick #WTSFest Google doesn't scroll
84. techseo.pro Kristina Azarenko @azarchick #WTSFest So if you rely on Google to take some action to see your content, you'll be disappointed
85. techseo.pro Kristina Azarenko @azarchick #WTSFest Decrease of image search traffic after lazy loading implemented incorrectly
86. techseo.pro Kristina Azarenko @azarchick #WTSFest
87. techseo.pro Kristina Azarenko @azarchick #WTSFest Or...
88. techseo.pro Kristina Azarenko @azarchick #WTSFest Placeholder images get indexed
89. techseo.pro Kristina Azarenko @azarchick #WTSFest
90. A placeholder image techseo.pro Kristina Azarenko @azarchick #WTSFest
91. A placeholder image techseo.pro Kristina Azarenko @azarchick #WTSFest Googlebot indexes placeholder images below the fold
92. techseo.pro Kristina Azarenko @azarchick #WTSFest Google Search Central Live: A live lazy loading case study SCAN ME
93. techseo.pro Kristina Azarenko @azarchick #WTSFest
94. How? techseo.pro Kristina Azarenko @azarchick #WTSFest
95. techseo.pro Kristina Azarenko @azarchick #WTSFest Lazy loading done right Don't rely on Googlebot to scroll or interact with your content to see it
96. How Googlebot sees a page
97. techseo.pro Kristina Azarenko @azarchick #WTSFest Lazy loading done right Don't rely on Googlebot to scroll or interact with your content to see it Have all images available to Googlebot using web standards
98. techseo.pro Kristina Azarenko @azarchick #WTSFest <img src="URL.jpg" > Google can index images added with:
99. techseo.pro Kristina Azarenko @azarchick #WTSFest Lazy loading done right Don't rely on Googlebot to scroll or interact with your content to see it Include the right image in your <img src= "the-right-image-url" > Have all images available to Googlebot using web standards
100. techseo.pro Kristina Azarenko @azarchick #WTSFest <src> <srcset> ≠
101. techseo.pro Kristina Azarenko @azarchick #WTSFest <src> Shows the path to the image
102. techseo.pro Kristina Azarenko @azarchick #WTSFest <src> <srcset> Shows the path to the image Specifies a list of image files to use in different situations (e.g. screen resolutions)
103. techseo.pro Kristina Azarenko @azarchick #WTSFest Source: https://developers.google.com/search/docs/appearance/google-images#responsive-images
104. techseo.pro Kristina Azarenko @azarchick #WTSFest Source: https://developers.google.com/search/docs/appearance/google-images#responsive-images
105. techseo.pro Kristina Azarenko @azarchick #WTSFest
106. techseo.pro Kristina Azarenko @azarchick #WTSFest
107. techseo.pro Kristina Azarenko @azarchick #WTSFest What makes you a great technical SEO You know how to debug issues
108. techseo.pro Kristina Azarenko @azarchick #WTSFest What makes you a great technical SEO You know when an issue IS an issue
109. techseo.pro Kristina Azarenko @azarchick #WTSFest What makes you a great technical SEO You know the best approach to solve it
110. techseo.pro Kristina Azarenko @azarchick #WTSFest CODING
111. techseo.pro Kristina Azarenko @azarchick #WTSFest @azarchick Kristina Azarenko SCAN ME THANK YOU techseo.pro