Uncovering 3 Sneaky Technical SEO Issues That Can Harm Your Rankings

In technical SEO, every detail matters. On the surface, everything might look right but in reality, there are issues that are negatively impacting crawling, indexing and ranking.

The hardest thing is to know what to look at to identify these issues.

This talk will cover 3 technical SEO aspects that are often overlooked but are very important to get right. You’ll learn what aspects these are, how to debug any website to uncover these issues and most importantly - how to fix them.

By Kristina Azarenko

LinkedIn - https://www.linkedin.com/in/kristinaazarenko/
Twitter - https://twitter.com/azarchick
Instagram - https://www.instagram.com/techseo.pro/

✅ FREE Ultimate Website Migration Checklist (free) - https://techseo.pro/website-migrations-checklist/
✅ FREE Technical SEO Audit checklist - https://techseo.pro/checklist/
✅ Tech SEO Pro course - https://techseo.pro/
✅ SEO-Friendly Website Migrations & Redesigns course - https://techseo.pro/migrations/

Transcript

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3. A Technical SEO Consultant turned a
   course creator and LinkedIn Learning
   instructor with over 45k students
   Creator of the Tech SEO Pro and SEO
   Website Migrations Courses
   International speaker
   A dog person
   Kristina Azarenko
   

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4. techseo.pro
   Kristina Azarenko @azarchick
   #WTSFest
   SEO Pro Chrome
   extension
   60k+ users
   bit.ly/SEO-Pro-Ext
   

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5. Have you ever faced a
   critical technical SEO
   issue?
   techseo.pro
   Kristina Azarenko @azarchick
   #WTSFest
   

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6. techseo.pro
   Kristina Azarenko @azarchick
   #WTSFest
   

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7. techseo.pro
   Kristina Azarenko @azarchick
   #WTSFest
   A technical
   SEO issue
   

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8. techseo.pro
   Kristina Azarenko @azarchick
   #WTSFest
   Like this...
   

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9. techseo.pro
   Kristina Azarenko @azarchick
   #WTSFest
   

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10. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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11. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    
    

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12. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    
    
    

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13. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    
    
    

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14. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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15. View Slide

16. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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17. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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18. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Buttons
    

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19. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Buttons
    Links
    vs
    

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20. Buttons Links
    UX
    Trigger an action
    Code
    techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Buttons vs Links
    

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21. Buttons Links
    UX
    Trigger an action Point Page A -> Page B
    Code
    techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Buttons vs Links
    

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22. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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23. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    A link or a button?
    

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24. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    A link or a button?
    

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25. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    A link or a button?
    

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26. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    A link or a button?
    

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27. link
    button link
    button
    techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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28. Buttons Links
    UX
    Trigger an action Point Page A -> Page B
    Can be styled as links
    Code
    techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Buttons vs Links
    

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29. Buttons Links
    UX
    Trigger an action Point Page A -> Page B
    Can be styled as links Can be styled as buttons
    Code
    techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Buttons vs Links
    

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30. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Kristina, do I need
    to think about it
    too now?
    

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31. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Yes, girl!
    

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32. Buttons Links
    UX
    Trigger an action Point Page A -> Page B
    Can be styled as links Can be styled as buttons
    Code
    Are added with
    or
    techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Buttons vs Links
    

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33. Buttons Links
    UX
    Trigger an action Point Page A -> Page B
    Can be styled as links Can be styled as buttons
    Code
    Are added with
    or
    Are added with
    
    techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Buttons vs Links
    

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34. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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35. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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36. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    
    class="button"
    ≠
    

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37. @azarchick
    techseo.pro
    Kristina Azarenko
    #WTSFest
    

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38. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    
    Google can see links added with:
    

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39. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    window.location.href=‘/page-url‘
    Google can NOT see links added with:
    

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40. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    window.location.href=‘/page-url‘
    
    Google can NOT see links added with:
    

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41. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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42. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    A link or a button?
    

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43. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    A link or a button?
    Use links to direct people to other
    pages.
    

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44. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    A link or a button?
    Use links to direct people to other
    pages.
    Use buttons to trigger an action.
    

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45. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    A link or a button?
    Use links to direct people to other
    pages.
    Use buttons to trigger an action.
    Don’t confuse the two.
    

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46. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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47. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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48. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Images as Backgrounds
    

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49. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Category page
    

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50. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Category page
    Search results
    

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51. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Image search
    

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52. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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53. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    But this only
    works if...
    

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54. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Google can index
    the images
    

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55. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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56. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Web
    standards
    

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57. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    
    Google can index images added with:
    

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58. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    
    Google can index images added with:
    

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59. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    
    Google can index images added with:
    

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60. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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61. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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62. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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63. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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64. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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65. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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66. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Image as a background with CSS
    

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67. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Indexable image or background?
    

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68. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    How to add images?
    Use url > if you want
    Google to index and
    rank your images
    

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69. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    How to add images?
    Use url > if you want
    Google to index and
    rank your images
    Use or CSS to<br/>add an image as a<br/>background for visual<br/>purposes only<br/>

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70. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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71. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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72. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Lazy loading
    

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73. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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74. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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75. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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76. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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77. How you see a page
    

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78. How you see a page How Googlebot sees a page
    

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79. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    The problem
    starts...
    

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80. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    When Google sees a page like this
    

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81. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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82. Google
    doesn't interact
    with content
    techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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83. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Google
    doesn't scroll
    

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84. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    So if you rely on Google to take some action to see
    your content, you'll be disappointed
    

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85. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Decrease of image search traffic after lazy loading
    implemented incorrectly
    
    
    

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86. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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87. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Or...
    

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88. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Placeholder
    images get
    indexed
    

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89. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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90. A placeholder image
    techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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91. A placeholder image
    techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Googlebot
    indexes
    placeholder
    images below
    the fold
    

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92. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Google Search Central Live:
    A live lazy loading case study
    SCAN ME
    

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93. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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94. How?
    techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    

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95. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Lazy loading done right
    Don't rely on Googlebot to scroll or
    interact with your content to see it
    

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96. How Googlebot sees a page
    

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97. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Lazy loading done right
    Don't rely on Googlebot to scroll or
    interact with your content to see it
    Have all images available to
    Googlebot using web standards
    

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98. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    
    Google can index images added with:
    

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99. techseo.pro
    Kristina Azarenko @azarchick
    #WTSFest
    Lazy loading done right
    Don't rely on Googlebot to scroll or
    interact with your content to see it
    Include the right image in your src= "the-right-image-url" >
    Have all images available to
    Googlebot using web standards
    

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100. techseo.pro
     Kristina Azarenko @azarchick
     #WTSFest
     
     
     ≠
     

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101. techseo.pro
     Kristina Azarenko @azarchick
     #WTSFest
     Shows the path to the image
     

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102. techseo.pro
     Kristina Azarenko @azarchick
     #WTSFest
     
     
     Shows the path to the image
     Specifies a list of image files to use
     in different situations (e.g. screen
     resolutions)
     

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103. techseo.pro
     Kristina Azarenko @azarchick
     #WTSFest
     Source: https://developers.google.com/search/docs/appearance/google-images#responsive-images
     

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104. techseo.pro
     Kristina Azarenko @azarchick
     #WTSFest
     Source: https://developers.google.com/search/docs/appearance/google-images#responsive-images
     

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105. techseo.pro
     Kristina Azarenko @azarchick
     #WTSFest
     

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106. techseo.pro
     Kristina Azarenko @azarchick
     #WTSFest
     

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107. techseo.pro
     Kristina Azarenko @azarchick
     #WTSFest
     What makes you a great technical SEO
     You know how to debug issues
     

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108. techseo.pro
     Kristina Azarenko @azarchick
     #WTSFest
     What makes you a great technical SEO
     You know when an issue IS an issue
     

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109. techseo.pro
     Kristina Azarenko @azarchick
     #WTSFest
     What makes you a great technical SEO
     You know the best approach to
     solve it
     

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110. techseo.pro
     Kristina Azarenko @azarchick
     #WTSFest
     CODING
     

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111. techseo.pro
     Kristina Azarenko @azarchick
     #WTSFest
     
     
     
     
     @azarchick
     
     
     
     
     
     
     Kristina Azarenko
     SCAN ME
     THANK YOU
     techseo.pro
     

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