web pages; ➢ Built specifically for speed & mobile • Mobile first; ➢ Mobile only? • New standard; ➢ Severely restrictive • All or nothing; ➢ It either validates or it doesn’t
a news section on commercial site • Original content; ➢ Some syndication is fine • Multiple updates a day; ➢ Actively updated site • Multiple contributors; ➢ A colophon / authors list helps • Editorial speciality; ➢ Niche news sites are welcome • Technical requirements; ➢ News XML Sitemap ➢ Accelerated Mobile Pages ➢ NewsArticle Structured Data
NewsArticle Structured Data ➢ Headlines: max 110 chars ➢ Headlines: <H1> ➢ Articles: 80+ words ➢ Articles: not too long (?) ➢ No article fragmentation ➢ … many more
cited & linked to very often News publishers become trusted sources Published articles rank top in Google Top ranked articles are read more Within Your Topical Focus
a Google News element • News publishers leverage internal link power • AMP dominates mobile SERPs • Technical SEO is very important for news publishers • News sites have to stick to their topical expertise
badams
sairu_inc
aleyda
kimura_kanako
veruska_anconitano
comucal
fmerian
toranoana
biddingfox
bastiangrimm
yeseniaperezcruz
lynnandtonic
sonatard
edds
lara
notwaldorf
malarkey
aki_iinuma
andyhume
swwweet
paigeccino
chriscoyier
![@badams #Digitalzone @badams #Digitalzone Thank You. [email protected] @badams](https://files.speakerdeck.com/presentations/025def2f966d49f5b259708c350cd90c/slide_73.jpg){kind=link}