@badams #Digitalzone Accelerated Mobile Pages • Alternative versions of your web pages; ➢ Built specifically for speed & mobile • Mobile first; ➢ Mobile only? • New standard; ➢ Severely restrictive • All or nothing; ➢ It either validates or it doesn’t
@badams #Digitalzone Google News Requirements • ‘Proper’ news; ➢ Not a news section on commercial site • Original content; ➢ Some syndication is fine • Multiple updates a day; ➢ Actively updated site • Multiple contributors; ➢ A colophon / authors list helps • Editorial speciality; ➢ Niche news sites are welcome • Technical requirements; ➢ News XML Sitemap ➢ Accelerated Mobile Pages ➢ NewsArticle Structured Data
@badams #Digitalzone Google News Ranking Factors 1. Editorial Speciality If your news site is a specialist on a specific topic, you are more likely to rank in Google News boxes for relevant queries.
@badams #Digitalzone Google News Ranking Factors 2. Headline Keyword Matching Having the keyword in your article headline is the single most important on-page ranking factor.
@badams #Digitalzone Google News Ranking Factors 3. Recent News Google News prefers to show recently published or updated articles, so publish often & update previous articles.
@badams #Digitalzone Google News Ranking Factors 4. Content Factors ➢ NewsArticle Structured Data ➢ Headlines: max 110 chars ➢ Headlines: ➢ Articles: 80+ words ➢ Articles: not too long (?) ➢ No article fragmentation ➢ … many more
@badams #Digitalzone News Sites = Trusted Sites News articles are cited & linked to very often News publishers become trusted sources Published articles rank top in Google Top ranked articles are read more
@badams #Digitalzone News Sites = Trusted Sites News articles are cited & linked to very often News publishers become trusted sources Published articles rank top in Google Top ranked articles are read more
@badams #Digitalzone News Sites = Trusted Sites News articles are cited & linked to very often News publishers become trusted sources Published articles rank top in Google Top ranked articles are read more Within Your Topical Focus
@badams #Digitalzone Google News Domination • ±11.5% of searches have a Google News element • News publishers leverage internal link power • AMP dominates mobile SERPs • Technical SEO is very important for news publishers • News sites have to stick to their topical expertise
@badams #Digitalzone @badams #Digitalzone Barry Adams ➢ Doing SEO since 1998 ➢ Specialist in T echnical SEO & News SEO ➢ Co-Chief Editor at State of Digital ➢ Columnist for Search Engine Land