There's so much power and magic in mapping customer journeys together in a room (physical or virtual). And yet the journey maps created afterwards often fall short of our expectations, and often go to some file sharing system and die.
It doesn't have to be that way! Recognise and avoid the traps that are all too easy to fall into. Understand how to optimise your maps for shared understanding, for rapid reading and updating, and for specific audience and specific intent.