Scope and Price of Ecommerce Projects

Part of the WebDesign.com WordPress Ecommerce Summit

Transcript

3. How Big is an Ecommerce Project?
4. Ecommerce is NOT a one-time fee! • Maintenance • SSL Certificates • Monthly Gateway Fees • Marketing • Promotions
5. Understand the Client’s Needs 1. How does the client handle the purchase process? 2. Instant payment, invoiced items, recurring payments? 3. How many products? How many variations?
6. Pareto’s Principle
7. Testing and Approval Stages 1. Test the design/layout of site 2. Test the usability of the site 3. Test the product purchase experience 4. Test everything together 5. Create another test :)
8. Know Your Margins Do you know exactly the costs of domain names? the cost of security certificates? the cost of hosting? What is your markup? Make money (or positional negotiating points) on every aspect of a site project.
9. Lose-Leader / Offer Incentives Only if you know your margins… can you offer incentives and lose-leader options. Do you have the space in your budget to lower the cost of some features/items in order to achieve a longer term relationship and contract with the client.
10. The 10 Scoping Checklist 1. Have you asked enough questions? 2. Are all the necessary domain names secured? 3. Do you have an SSL certificate 4. Have you budgeted the necessary time to insert all the needed products?
11. The 10 Scoping Checklist 5. Does your client understand the payment system? 6. Are all images already created or do you have to acquire all images? 7. Do you have the full price list for all the necessary products?
12. The 10 Scoping Checklist 8. Have you built enough testing points (with approvals) into your project timeline? 9. Have you built in a default Copywriting service fee into the proposal (for SEO purposes)? 10. Have you considered “after-project” training?
13. What Makes You Unique? What do you do well? How can you position your unique selling point? Charge more because of this unique selling position.
14. Final Thoughts Ecommerce sites are time consuming and a lot of tedious work. But when done correctly, you have a great long term relationship with your client… WHY? You built something for them that makes them tangible income!