The Human Perception of Speed

human perception the speed of An Afternoon with Shopify and
Friends Berlin - November 2014

for better animations knowing your audience

Breaking Borders / Reading, UK / breakingborde.rs

ConfConf 30.01.15 / BIRMINGHAM, UK / CONF-CONF.COM

Ben MacGowan @benmacgowan

@benmacgowan gratuitous animations the era of https://speakerdeck.com/benmacgowan/the-era-of-gratuitous-animations-1

@benmacgowan

@benmacgowan “ ” I believe we can do more with
motion than purely entertain. We can use motion graphics to teach, to engage, and illustrate our conclusions. - Sarah Allen

@benmacgowan People designed by Naomi Atkinson from the Noun Project
demographic

@benmacgowan pro-bikegear.com

@benmacgowan Watching designed by Creatorid'immagine from the Noun Project how
do we see speed?

@benmacgowan Bathroom designed by Thomas Hirter from the Noun Project
gender

@benmacgowan

“ ” @benmacgowan female brains are highly connected across the
left & right hemispheres. male brains are typically stronger between the front and back.

@benmacgowan In the UK, men are cited 1.75 times more
for speeding than women

@benmacgowan Eyes designed by SuperAtic LABS from the Noun Project

@benmacgowan

@benmacgowan “ ” compared with women, the male volunteers were
better able to identify the more rapidly changing images

@benmacgowan Getting scientific • these elements of vision are linked
to   sets of thalamic neurons in the brain’s   primary visual cortex • development of which are controlled by  male sex organs - androgens • testosterone plays a major part

@benmacgowan pro-bikegear.com

@benmacgowan Elderly Woman designed by Anushay Qureshi from the Noun
Project age

@benmacgowan Cognitive aging 1. the mechanism of cognitive decline with
advancing age

@benmacgowan a reduction in: • processing speed • sensory abilities
• working memory

@benmacgowan

@benmacgowan getting scientific • P300 wave is an event related
potential  (ERP) component linked to the process  of decision making • This is thought to reflect processes   involved in stimulus evaluation and   categorisation

@benmacgowan the connection of seeing and recognising motion becomes slower

@benmacgowan Metronome designed by Philip Hogeboom from the Noun Project
timing of fast & slow repetitive movements

@benmacgowan “ ” given the ubiquity of age-related slowing in
cognitive and motor processes, slow movements seem like a natural real for older adults

@benmacgowan “ ” In musicians, youth is frequently associated with
breathtaking tempo and dramatic efforts, whereas deep expression and musicality remain privileges of matured artists and composers

@benmacgowan so how does this apply to us?

@benmacgowan Timer designed by Zhenya Kiverin from the Noun Project
timing of interactions and animations

@benmacgowan People designed by Naomi Atkinson from the Noun Project
demographic

@benmacgowan Duration

@benmacgowan

@benmacgowan .element { animation-duration: 2.6s; } .element { animation: keyframes
2.5s; } .element { transition: width 2.5s; } $('.element').animate({ 'width': '200px' }, 2500);

@benmacgowan easing

@benmacgowan

@benmacgowan .element { animation-duration: 2.6s; animation-timing-function: ease-in; } .element {
animation: keyframes 2.5s ease-in-out; } .element { transition: width 2.5s cubic-bezier(0.220, 0.505, 0.875, 0.625); } $('.element').animate({ 'width': '200px' }, 2500, 'easein'); $.easing.bw = function(x, t, b, c, d) { ts=(t/=d)*t; tc=ts*t; return b+c*(25.8*tc*ts + -78.5*ts*ts + 89.6*tc + -47.4*ts + 11.50*t); } $('.element').animate({ 'width': '200px' }, 2500, 'bw');

@benmacgowan prototype it test it

@benmacgowan ask your friends ask your family ask your audience

thank you @benmacgowan

The Human Perception of Speed

The Human Perception of Speed

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