The foundations of every e-commerce - or any web site/app we design and build for that matter - are to be; functional, reliable and usable.
Whilst that can often be enough to convert your users to customers, there is an additional layer that we should be looking to add and that is pleasure.
This talk explores how adding pleasure and delight to our e-commerce user interfaces through the means of animations and interactions. Improving our user’s experience and as a result those precious conversions.
Talk given at General Assembly's 'The E-Commerce Economy' event in London on 09/06/2015