The era of gratuitous animations

The era of gratuitous animations

A quick presentation given at Smashing Borders - a collaboration between Smashing Conference and Breaking Borders in the run up before the Oxford conference.

Presentation contains videos.
This used to be animation on the web: just picture highly animated flash experiences. Seizure inducing.

Will add links in the future to videos.

With technologies constantly evolving, it is becoming easier to bring our interfaces alive with animations. But that doesn’t necessarily mean we should always make that piece of text fly in like it’s Superman. In this talk, we will explore the things we should be considering when making these decisions, looking at interfaces that got it right and others, not so much.

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Ben MacGowan

March 17, 2014
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