Growth Hacking 101 + How to hack your product launch for $300

Take Off Talk meetup January 2015 - http://www.meetup.com/takeoff/
Questions : bonjour@derniercri.io

Transcript

1. Take Off Talks #1-15 Growth hacking 101 + Hack your product launch for $300
2. Benjamin Tierny (@bentierny)
3. Benjamin Tierny (@bentierny) Co founder of :
4. Benjamin Tierny (@bentierny) Co founder of :
5. Benjamin Tierny (@bentierny) Co founder of :
6. Benjamin Tierny (@bentierny) ( ) Co founder of :
7. Co founder of :
8. ! Growth hacking 101 + Hack your product launch for $300
9. Fail hurts.
10. My top secret startup action plan for success
11. My top secret startup action plan for success
12. My top secret startup action plan for success
13. My top secret startup action plan for success
14. [insert here your product] My top secret startup action plan for success
15. + [insert here your product] [insert here your product] My top secret startup action plan for success
16. + [insert here your product] [insert here your product] My top secret startup action plan for success
17. Quite simple, huh ?
18. Here is our product Fresc (Online visual validation for designers and advertisers who enjoy not wasting time. )
19. Fresc Fresc + How we reached success …
20. Fresc Fresc + How we reached success …
21. Fresc Fresc + How we reached success …
22. Fresc Fresc + How we reached success …
23. Fresc Fresc + How we reached success …
24. Fresc Fresc + How we reached success …
25. Fresc Fresc + … Or not
26. What I thought
27. What it really is.
29. Suddenly …
31. Growth hacking
32. Growth hacking 101 : AARRR Matrix
33. You should try this at home. Now.
34. Acquisition SEO, virality, partnership blogging, hacking emailing, SEM ... Acquisition = Making people come to your website
35. Acquisition Activation = People give you a way to contact them later (not to late) Activation SEO, virality, partnership blogging, hacking emailing, SEM ...
36. Acquisition Retention = Make people active on your website Activation Retention SEO, virality, partnership blogging, hacking emailing, SEM ...
37. Acquisition Revenue = People give you money Activation Retention Revenue SEO, virality, partnership blogging, hacking emailing, SEM ...
38. Acquisition Activation Retention Revenue Referral Referral = People saying good stuff about your product SEO, virality, partnership blogging, hacking emailing, SEM ...
39. Who is already measuring this ?
40. Examples !
41. Étape État de l’utilisateur % de conversion Acquisition Visite le site (L’utilisateur est sur la page d’accueil) 100 % Acquisition Reste sur le site (2+ pages vues, 10+ secondes sur le site, 2+ cliques) 70 % Activation Première visite réussie (a consulté X pages, est resté Y secondes, a cliqué Z fois) 30 % Activation Enregistrement (Ou toute autre action équivalente) 5 % Activation Paramétrage (L’utilisateur saisie ses informations personnelles) 2 % Rétention Ouverture de l’email -> Navigation à travers le site 3 % Rétention Visiteur récurrent (3+ visites dans les 30 premiers jours) 2 % Prescription A recommandé le site à un visiteur 2 % Prescription A recommandé le site à une personne qui s’est inscrite 1 % Encaissement L’utilisateur a effectué un achat sur le site 2 % Encaissement L’utilisateur a dépassé le seul de rentabilité 1 % Dave McClure’s conversion matrix
42. Growth hacking : Bonus How to hack your product launch for $300
43. Growth hacking : Bonus Also called How would you launch your app with $300 marketing budget ?
45. Not joking. Just sit down and relax.
46. A new way to think your workforce WaaS : Workforce as as Service
47. What if you were a queen hive ?
48. What would you need ?
49. What would you need ?
50. What would you need ?
51. What would you need ?
52. And who would do it ?
53. And who would do it ?
54. And who would do it ?
55. And who would do it ?
56. Remember, working with your minds and other’s hands can be tricky.
57. Let’s talk vocabulary Worker
58. Redundant low intrinsic value task Let’s talk vocabulary
59. AKA « Hit » Let’s talk vocabulary
60. How would it work in real life ?
61. How would it work in real life ? This is you
62. Find some redundant low value tasks that should be done
63. Then you have your hits ready to be done Hits
64. Identify the platform hosting the community you need to do the job Hits
65. Hits Get the work done by the crowd
66. Hits Control and enjoy the work done
67. Hits Then people get paid.
68. Thanks but what about my $300 for hacking product launch ?
69. 7 steps to minimize risk and increase success ! Thanks but what about my $300 for hacking product launch ?
70. Before launch ! Hit : Ask some people to answer a survey about my product (10 questions) Price : $0.45 * 100 survey = $ 45 Benefits : Have a clear view about your target needs before any other expense
71. Before launch ! Hit : Sentimental analysis about your design Price : $0.05 * 10 pages * 50 people = $25 Benefits : Avoid bad choices related to your target’s perception
72. Before launch ! Hit : Transcription of audio files after user interviews Price : $0.20 * 15 minutes * 10 audio files = $30 Benefits : Don’t waste your (employee’s) time doing low value tasks
73. At launch ! Hit : Validate user’s experience (Eg : Buy any product as fast as you can) Price : $0.25 * 4 user goal * 50 users = $50 Benefits : Test your user’s ability to achieve goals and control your AARRR rates before starting
74. At launch ! Hit : - Like, share your Facebook page - Follow your twitter account … Price : $0.05 * 2 * 100 users = $10 Benefits : Don’t appear as a newcomers to your customers
75. While released Hit : Outcompete your competitors in app store rankings Price : $1 vote * 2 app store * 50 users = $100 Benefits : For the sake of your team, if you are making great products,having your 15 minutes fame is not an option. Just get visibility you deserve.
76. While released Hit : Moderate published content Price : $0.25 * 100 comments / media = $25 Benefits : Spending time on real support is more important than analyzing your tweets.
77. That’s all folks Consider offering beers to your team with the last $15
80. bonjour@derniercri.io Looking for an amazing company to : ! - hire you - Design or develop your product - manage your innovation