Explain, please: Help your users trust you!

In the past 5 years mobile apps have expanded to encapsulate almost every instance of our daily lives: we use them to communicate with loved ones, share secrets, and to them we reveal part of ourselves. They interact with almost every business transaction around the world, and with the rise of IOT they are even being connected to our homes and cars. And yet according to surveys only around 5-8% of the world population knows how mobile apps operate or work.

Even though Google and Apple make us ask the user for permission to access sensitive data such as location, contacts and documents, most users do not really understand what they are allowing developers to access. GDPR is a big step forward for user privacy and data security, and yet to most people it just means annoying popups on websites they click away as quickly as possible. Users sometimes don't understand why apps are asking for permissions, or what their data we ask access for is used for.

In this talk we'll see how important it is to earn your users' trust in a time when we are all worried about privacy. We will be reviewing real life scenarios about information transparency, and how it can be achieved with small changes in design and code. Helping users understand how your app uses their data is good for everyone.

Transcript

1. EXPLAIN PLEASE! Help Your Users Trust you
2. BERTA DEVANT ➤ IOS Developer ➤ @bertadevant ➤ ☕ lover ➤ @wwcodeBarcelona
3. ETHICS & TRANSPARENCY Why does it matter?
4. “Ethics is defined as a moral philosophy or code of morals practiced by a person or group of people. -Oxford Dictionary
5. “Transparency, as used […], is operating in such a way that it is easy for others to see what actions are performed. Transparency implies openness, communication, and accountability. -Oxford Dictionary
19. “In the current tech landscape, trust is a “high-value currency.” -WIRED
20. WHAT HAPPENS WHEN WE FAIL? 3 study cases
21. EARN YOUR USERS TRUST
22. EARN YOUR USERS TRUST "Tumblr’s association with porn […] has perpetually dismissed the site and its users for its relative youth, its progressive politics, its fandom leanings, and its predominantly queer and feminist user base” - VOX
23. EARN YOUR USERS TRUST "Tumblr’s association with porn […] has perpetually dismissed the site and its users for its relative youth, its progressive politics, its fandom leanings, and its predominantly queer and feminist user base” - VOX
24. EARN YOUR USERS TRUST "Tumblr’s association with porn […] has perpetually dismissed the site and its users for its relative youth, its progressive politics, its fandom leanings, and its predominantly queer and feminist user base” - VOX
25. EARN YOUR USERS TRUST "Tumblr’s association with porn […] has perpetually dismissed the site and its users for its relative youth, its progressive politics, its fandom leanings, and its predominantly queer and feminist user base” - VOX
26. EARN YOUR USERS TRUST "Tumblr’s association with porn […] has perpetually dismissed the site and its users for its relative youth, its progressive politics, its fandom leanings, and its predominantly queer and feminist user base” - VOX
27. EARN YOUR USERS TRUST "Tumblr’s association with porn […] has perpetually dismissed the site and its users for its relative youth, its progressive politics, its fandom leanings, and its predominantly queer and feminist user base” - VOX
28. EARN YOUR USERS TRUST "Tumblr’s association with porn […] has perpetually dismissed the site and its users for its relative youth, its progressive politics, its fandom leanings, and its predominantly queer and feminist user base” - VOX
29. EARN YOUR USERS TRUST "Tumblr’s association with porn […] has perpetually dismissed the site and its users for its relative youth, its progressive politics, its fandom leanings, and its predominantly queer and feminist user base” - VOX
30. EARN YOUR USERS TRUST "Tumblr’s association with porn […] has perpetually dismissed the site and its users for its relative youth, its progressive politics, its fandom leanings, and its predominantly queer and feminist user base” - VOX
31. KNOW YOUR USERS
32. KNOW YOUR USERS
33. KNOW YOUR USERS
34. “An algorithm designed badly can go wrong for a long time silently wreaking havoc -Cathy O’Neil
35. BEING TRANSPARENT FIRST
36. BEING TRANSPARENT FIRST
37. BEING TRANSPARENT FIRST
38. BEING TRANSPARENT FIRST
39. BEING TRANSPARENT FIRST
40. “Algorithms are Opinions Embedded in Code -Cathy O’Neil
41. “ We have to accept software as an active agent that helps shape our views and our consumption rather than a mere passive tool” -Daniel Lemire
42. DOES YOUR CODE HAVE A MORAL CODE? What Can I Do?
43. EARN YOUR USERS TRUST ➤ User Data ➤ Do I need all the data? ➤ Do my users know I have this data? ➤ Ethical Code ➤ What are and aren’t you comfortable doing? ➤ Clean code + Ethical code
44. EARN YOUR USERS TRUST ➤ User Data ➤ Do I need all the data? ➤ Do my users know I have this data? ➤ Ethical Code ➤ What are and aren’t you comfortable doing? ➤ Clean code + Ethical code
45. EARN YOUR USERS TRUST
46. EARN YOUR USERS TRUST
47. EARN YOUR USERS TRUST “We don’t see this as a one-time quick fix, or even a crackdown,” adding that it’s intended to “help guide creators into setting expectations that’ll help them [and their campaign] in the long run.” - Meg Heim
48. EARN YOUR USERS TRUST
49. EARN YOUR USERS TRUST
50. EARN YOUR USERS TRUST
51. EARN YOUR USERS TRUST
52. EARN YOUR USERS TRUST
53. KNOW YOUR USERS ➤ Who are my users? ➤ Are they technology advanced? Am I earning their trust? ➤ Is my user base diverse? Am I coding with them in mind? ➤ Ethical Code ➤ What standards would you want for the software you use? ➤ Differential Privacy ➤ Federated Learning
54. KNOW YOUR USERS
55. KNOW YOUR USERS
56. KNOW YOUR USERS
57. KNOW YOUR USERS
58. KNOW YOUR USERS
59. KNOW YOUR USERS
60. BEING TRANSPARENT FIRST ➤ Sharing ➤ Same app different users ➤ Different apps ➤ User Data ➤ Can I be more transparent about the usage of THEIR data? ➤ Check SDK and third party frameworks ➤ Never assume
61. BEING TRANSPARENT FIRST
62. BEING TRANSPARENT FIRST
63. BEING TRANSPARENT FIRST The biggest problem isn’t the data collection. […] The problem is, we aren’t told what tracking is going on in our apps, and we’re given very few controls to curb it. - Joanna Stern
64. BEING TRANSPARENT FIRST The biggest problem isn’t the data collection. […] The problem is, we aren’t told what tracking is going on in our apps, and we’re given very few controls to curb it. - Joanna Stern
65. BEING TRANSPARENT FIRST
66. BEING TRANSPARENT FIRST
67. “This is not a math test, this is a Political fight -Cathy O’Neil
68. THANK YOU! @bertadevant
69. THANK YOU! @bertadevant
70. CONTENTS ➤ An Economy of Trust: How Transparency Is Changing the Tech Industry - Wired ➤ The Era of blind faith - Cathy O’Neil ➤ We Found Out What Actually Happens To Your Data When You Upload It To FaceApp - Buzzfeed ➤ Salty magazine Twitter Thread ➤ Is software a neutral agent? - Daniel Lemire ➤ Tumblr is banning adult content. It’s about so much more than porn. - VOX ➤ Apple Sucked Tumblr Into Its Walled Garden, Where Sex Is Bad - Motherboard ➤ The Case for Ethics in Software Testing - Rick Scott ➤ Google Wants to Help Tech Companies Know Less About You - Wired ➤ Algo Transparency ➤ WSJ: Apple to announce new tracking limits for kids’ apps as iPhone privacy concerns loom ➤ Algorithm Justice League ➤ Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor - Virgina Eubanks ➤ Developers Coefficient - Stripe ➤ How One of Apple's Key Privacy Safeguards Falls Short - Wired ➤ Honest and Clear Presentation in Projects -Kickstarter ➤ Developers are worth more to tech companies than cash - Cory Doctorow ➤ Let’s Get Better at Demanding Better from Tech - Cory Doctorow ➤ Facebook’s ‘undesirable’ appearance policy keeps blocking the wrong people - Verge ➤ The WIRED Guide to Your Personal Data (and Who Is Using It) - Wired ➤ The Privacy Battle to Save Google From Itself - Wired ➤ Federated Learning: Collaborative Machine Learning without Centralized Training Data - Google AI Blog ➤ The Monzo Transparent Product Roadmap