BrightonSEO - Matt Beswick

Transcript

2. 80% of your work as a performance marketer is no longer done “in- platform”
3. So, what can we do as performance marketers??
6. How?!?!
8. 4 KEY STAGES Required Attributes Necessary Attributes Segment Purposely EXPORT
9. ❤️ Your Feed Your Feed = Your Keyword List
10. Brand Name + Product Name + Part Number + Product Features + Product Benefits Title
11. 💩
12. Product_type *GMC listings are AI generated 💩
16. Going beyond the required
17. Min/Max_Handling_Time
18. 💩 🔥 🔥
19. Short_title
20. Why short_title is important
21. Cost_of_goods_sold Profit > ROAS
22. Display_ads_id = product id
23. Also Consider… Sale_price Promotion_ID Fashion size, colour, gender, age_group
24. Segmenting with purpose Zero Click High/Low Performers AOV High/Low Margin Promoted Products Price Point
25. Item ID Custom_label_1 Custom_label_2 Custom_label_3 Custom_label_4 100002 zeroclick 100003 Highperformer 100006 LowPerformer 100019 Summerpromo 100037 winterpromo 100057 highmargin 100061 lowmargin 100062 highAOV 100069 lowAOV
26. International Growth
27. Use native units of measure, language and currency.. … It will avoid this.
28. Takeaways LOVE YOUR FEED! Go beyond required – even the required Custom labels aren’t scary Audit your shopping feed!
29. Thank You For Listening Connect with me on LinkedIn