Upgrade to Pro — share decks privately, control downloads, hide ads and more …

BrightonSEO - Matt Beswick

Avatar for Matthew Beswick Matthew Beswick
October 10, 2025
Marketing & SEO
0
310

BrightonSEO - Matt Beswick

Avatar for Matthew Beswick

Matthew Beswick

October 10, 2025
Tweet

Other Decks in Marketing & SEO

See All in Marketing & SEO
From Chaos To Clarity: Structuring International SEO for Real Impact
Avatar for Megan Hordijk meganhordijk
0
140
From Search Rankings to Answer Synthesis - How to Weather The AI Storm
Avatar for Dawn Anderson dawnieando
0
260
How AI ‘’reads’’ content for real (for newbies and not so newbies)
Avatar for gianluca fiorelli gfiorelli1
0
340
Wantedly・SNS採用の運用代行サービス「おてがるRPO」
Avatar for yokota mizkey
0
1.2k
Do Core Web Vitals Actually Matter for SEO?
Avatar for Matthew Brown mjbpdx
0
1.9k
Momentum: how publishing and updating frequency impact SEO - BrightonSEO April 2025
Avatar for Pontus Vippelius pontusvippelius
0
320
What log files tell about your visibility in AI Search
Avatar for Oncrawl oncrawl
0
110
Beyond The AI Hype, How Marketing Departments Are Actually Using AI & Where CMOs Will Have To Reshape Their Orgs
Avatar for dannydenhard dannydenhard
0
1.2k
Manchester DM - How eCommerce Faceted Navigation can either Supercharge or Sabotage SEO
Avatar for Chris Lever chrisleverseo
0
130
Cómo sobrevivir al apocalipsis zombi de AI Overviews gracias a Google Discover - Territorio DSM 25
Avatar for Clara Soteras clarasoteras
0
170
Joao Filipe Pereira - Predicting Core Web Vitals impact using Google Sheets [BrightonSEO April 2025]
Avatar for Joao Filipe Pereira joao_f_pereira
1
420
Community Partnerships Campaign Overview
Avatar for Bernadette bernabiko
0
140

Featured

See All Featured
Documentation Writing (for coders)
Avatar for Carmen Chung carmenintech
76
5.1k
How GitHub (no longer) Works
Avatar for Zach Holman holman
315
140k
Imperfection Machines: The Place of Print at Facebook
Avatar for Scott Boms scottboms
269
13k
The Power of CSS Pseudo Elements
Avatar for Geoffrey Crofte geoffreycrofte
80
6.1k
Making the Leap to Tech Lead
Avatar for Ryan Cromwell cromwellryan
135
9.6k
Mobile First: as difficult as doing things right
Avatar for Swwweet swwweet
225
10k
How Fast Is Fast Enough? [PerfNow 2025]
Avatar for Tammy Everts tammyeverts
3
350
Speed Design
Avatar for Sergey Chernyshev sergeychernyshev
33
1.3k
Bash Introduction
Avatar for André Augusto Costa Santos 62gerente
615
210k
Dealing with People You Can't Stand - Big Design 2015
Avatar for Cassini Nazir cassininazir
367
27k
Writing Fast Ruby
Avatar for Erik Berlin sferik
630
62k
RailsConf 2023
Avatar for Aaron Patterson tenderlove
30
1.3k

Transcript

  1. None

  2. 80% of your work as a performance marketer is no

    longer done “in- platform”

  3. So, what can we do as performance marketers??

  4. None
  5. None

  6. How?!?!

  7. None

  8. 4 KEY STAGES Required Attributes Necessary Attributes Segment Purposely EXPORT

  9. ❤️ Your Feed Your Feed = Your Keyword List

  10. Brand Name + Product Name + Part Number + Product

    Features + Product Benefits Title

  11. 💩

  12. Product_type *GMC listings are AI generated 💩

  13. None
  14. None
  15. None

  16. Going beyond the required

  17. Min/Max_Handling_Time

  18. 💩 🔥 🔥

  19. Short_title

  20. Why short_title is important

  21. Cost_of_goods_sold Profit > ROAS

  22. Display_ads_id = product id

  23. Also Consider… Sale_price Promotion_ID Fashion size, colour, gender, age_group

  24. Segmenting with purpose Zero Click High/Low Performers AOV High/Low Margin

    Promoted Products Price Point

  25. Item ID Custom_label_1 Custom_label_2 Custom_label_3 Custom_label_4 100002 zeroclick 100003 Highperformer

    100006 LowPerformer 100019 Summerpromo 100037 winterpromo 100057 highmargin 100061 lowmargin 100062 highAOV 100069 lowAOV

  26. International Growth

  27. Use native units of measure, language and currency.. … It

    will avoid this.

  28. Takeaways LOVE YOUR FEED! Go beyond required – even the

    required Custom labels aren’t scary Audit your shopping feed!

  29. Thank You For Listening Connect with me on LinkedIn