Making Volume Word 2016 ExpressionEngine Conference

Transcript

1. Making volume work How I built my agency making small projects profitable BEN FJARE DIGITAL DIRECTOR
2. OK… WHO IS THIS GUY?
3. BUSINESS OWNER GRAPHIC DESIGNER FRONT END DEVELOPER FILM EDITOR COMPOSITOR COLLEGE PROFESSOR RODEO PROMOTER FOOTBALL COACH One hit wonder karaoke singer
4. THIS iS WHERE I LIVE BOZEMAN, Montana
5. 2.5 cows per person
6. where it began
7. Montana has Tons of need for professional websites NOT very many big budgets…
8. HUGE MARKET FOR PROJECTS between $5k - $10k that was very underserved
9. WE NEEDED to be able to complete these projects in a total of 45-65 hours START TO FINish - top to bottom
10. I love systems almost to the point where it makes other people uncomfortable
12. 90% of these sites are 10-20 pages and a blog With maybe one or two other features • calendar • small commerce • interactive google map • etc.
13. taking “DRY” to heart TRY Not to do anything twice.
14. project management
16. Design
17. getting the look right wireframes are key to efficient ux/ui
18. Our production setup
19. preinstalled repo with plugins, Database, and assets snapshot of vm machine or…
20. Our Custom quick install over 30 different ready to go installed channels, channel fields, and templates based on site needs.
21. Coda sync allows developers to share helpful clips with each other as well as hosting information
22. Providing incentives keeps things on track
23. getting content sucks especially from small clients.
24. Clients get a discount bonus for providing content on time
25. Web team gets bonus for any project that is 5 hours or more under deadline
26. standard site base development timeframe 8-12 hours.
27. total project hours 35-60 hours
28. the real way to make money with small clients hosting and support
29. we have two main hosting packages simple hosting and weekly backup premium plan with paid support, daily backups, small edits, and maintenance
30. in 2015 premium plans grossed over $140,000 total hours spent 73
31. A couple quick client stories
32. prime has grown over 20% last three years in a row
33. Volume generates easy profits over time as long as you continue to maintain good relationships and create great systems
34. questions? thank you