Google Algorithm

Google's algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking factors to deliver webpages ranked by relevance on its search engine results pages (SERPs).

Transcript

1. GOOGLE ALGORITHM
2. WHAT IS GOOGLE ALGORTITHM? Google's algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking factors to deliver webpages ranked by relevance on its search engine results pages (SERPs). 2
3. GOOGLE PANDA Google Panda first launched in February 2011 as part of Google’s quest to eliminate black hat SEO tactics and webspam. At the time, user complaints about the increasing influence of “content farms” had grown rampant. Along came the Panda algorithm to assign pages a quality classification, used internally and modeled after human quality ratings, which was incorporated as a ranking factor. Presentation title 3
4. GOOGLE PENGUIN The Penguin update is an update to the Google ranking algorithm, first carried out in 2012. Back then, the rollout of the update had massive effects on many websites. Google intended the update to fight webspam. Today, the Penguin update is a part of the core algorithm of the Google search engine.
5. GOOGLE PASSAGE UPDATE Presentation title 5 Originally referred to as “passage indexing,” Google Passage Ranking is an algorithm ranking change. In other words, Google is tweaking its own search engine algorithm to better answer search queries for its users.
6. GOOGLE HUMMING BIRD ALGORITHM 6 • Google Hummingbird was a rewrite of Google's algorithm that consciously anticipated the needs of searching on mobile devices, in particular by enabling conversational search. Hummingbird set the stage for dramatic advances in search.12-Apr-2022 •
7. GOOGLE PIGEON ALGORITHM 7 Google Pigeon is the code name given to one of Google's local search algorithm updates. This update was released on July 24, 2014. The update is aimed to increase the ranking of local listing in a search. The changes will also affect the search results shown in Google Maps along with the regular Google search results.
8. Google Rank Brain Algorithm RankBrain is a machine learning-based search engine algorithm, the use of which was confirmed by Google on 26 October 2015. It helps Google to process search results and provide more relevant search results for users.
9. Google Fred Algorithm Google Fred is an algorithm designed by Google to target black- hat tactics that are connected to overly aggressive monetization. Google Fred specifically looks for excessive ads, low-value content, and websites that generally offer very little user benefit.14-Mar-2018
10. Google Mobile Algorithm Google's algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking factors to deliver webpages ranked by relevance on its search engine results pages (SERPs).
11. GOOGLE BERT ALGORITHM 11 In Google, BERT is used to understand the users' search intentions and the contents that are indexed by the search engine. Unlike RankBrain, it does not need to analyze past queries to understand what users mean. BERT understands words, phrases, and entire content just as we do.30-Nov-2020
12. Google Core Update Algorithm A Google core update happens when Google makes significant and broad changes to its search engine algorithm and systems. These updates aim to improve the search experience for users, providing more relevant, useful, and trustworthy content.
13. GOOGLE SERP ALGORITHM Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.
14. GOOGLE MEDIC ALGORITHM 14 The google medic algorithm was introduced to push the search engines, enhance user experience, and improve the authority and expertise of offering quality search results. It is performed with the help of the core algorithm factors that helped to ensure quality search results and rank better.18-Oct-2022
15. GOOGLE WEB SPAM ALGORITHM 15 Web spam refers to a host of techniques to subvert the ranking algorithms of web search engines and cause them to rank search results higher than they would otherwise
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