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Experimentation 101

Saud Khan
October 28, 2020

Experimentation 101

Experimentation is at the heart of Twitter’s product development cycle. Let us look into the value of the process and what basic steps to consider while running an experiment.

Saud Khan

October 28, 2020
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  1. Companies that characterised their decision-making structures as data-driven were found

    to perform better on objective measures of financial and operational success. Article:
  2. Changing the button color to blue is going to increase

    click follow through completions by 10% #Example