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Experimentation 101

3ddbc5555684719ae46d67021f0dc36e?s=47 Saud Khan
October 28, 2020

Experimentation 101

Experimentation is at the heart of Twitter’s product development cycle. Let us look into the value of the process and what basic steps to consider while running an experiment.

3ddbc5555684719ae46d67021f0dc36e?s=128

Saud Khan

October 28, 2020
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  2. Saud Khan @bidyut @Twitter @GeorgiaTech ‍❤‍ ‍♂ Singapore bidyut.com

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  5. Companies that characterised their decision-making structures as data-driven were found

    to perform better on objective measures of financial and operational success. Article:
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  9. Fall in love with the problem and not the solution

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  11. Button Button

  12. X% More clicks Y% Less completions • •

  13. Changing the button color to blue is going to increase

    click follow through completions by 10% #Example
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