Experimentation 101

Experimentation is at the heart of Twitter’s product development cycle. Let us look into the value of the process and what basic steps to consider while running an experiment.

Transcript

2. Saud Khan @bidyut @Twitter @GeorgiaTech ‍❤‍ ‍♂ Singapore bidyut.com
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5. Companies that characterised their decision-making structures as data-driven were found to perform better on objective measures of financial and operational success. Article:
9. Fall in love with the problem and not the solution
11. Button Button
12. X% More clicks Y% Less completions • •
13. Changing the button color to blue is going to increase click follow through completions by 10% #Example
14. • • •