The media & social aspects of a security event

“During a security event you have to promote the event & respect sensitive information … »
For a security event it’s necessary to reconcile the sensitive nature of the subjects discussed while ensuring the promotion of the event.
With the advent of the immediacy of social networks, an influencer must balance the duty to inform with the respect and if necessary the anonymity of the sources.
A humble attempt to return from experience on what I call the “live documentarian” & “friendly / ethical influence”

Transcript

1. The media & social aspects of a security event @BIZCOM Trust is OneShot Cheating is not a option.
 Ethical approach of influence
2. The media & social aspects of a security event @BIZCOM Add-on note : After Event … ❖ I’m Arnaud from ANNECY not ANSSI …
 ❖ « The Human performance » as Speaker & CM
 during the #winehat event was an important part of my demonstration … I wish you enjoy
3. The media & social aspects of a security event @BIZCOM Trust is OneShot Cheating is not a option.
 Ethical approach of influence
4. The media & social aspects of a security event @BIZCOM Disclaimer … • If you don’t understand what I speak, don’t think it’s deep … It’s my English … NO PICTURES NO SHARE THANKS
5. The media & social aspects of a security event @BIZCOM ❖ Art - Graphic Studies (Lyon) ❖ Medias - Studies (Paris) ❖ Marketing & Management Studies (Annecy) ❖ Strategic Intelligence Study (Geneva - Neuchatel) ❖ Cartography / MindMap / … Where I’m coming from …
6. The media & social aspects of a security event @BIZCOM People ask me … WHAT are you Doing ?
7. The media & social aspects of a security event @BIZCOM To be honest … I ‘m not sure…
 I just do what I « Feel » and I have to do
 But sometimes I need tools
 So I create things … 
 Like a Resume Map … 
 Like Emerge Map Workshop …
8. The media & social aspects of a security event @BIZCOM PROFESSIONNAL LIFE CURRICULUM & TRAINING HUMAN EXPERIENCE ASSOCIATIVE LIFE COMPETENCES CHRONO LINE - BUREAU D'ETUDE - C. TRICOT - E. OGEZ - ALINE -WEBILUS - C. ASCHENBRENNER - P. VERNIER - FACYLA - B. CHABOT - R. COLEMAN - A. DECLERK - G. RENEE - C. DESCHAMPS - VISUAL COMPLEXITY - OUINON.NET - WEBILUS CNAM OPEN SOURCE INSIDE FIRM SECOND DE PROMO N1 EXAM N°2 CLASS DIGITAL POSSE (ZAW) GALLERY OF WEB BANNER TRAINEE INFOGRAMES (69) - PROD. ASSITANT - PROCESS - SOURCES SEARCH - PLANNING - MONITORING CHARGE DE COM AUTOMELEC 74 - DESIGN - PAO / DIAGRAME - FORMS - CATALOGUE - FAX MAILING GRAPHISTE FREE LANCE - LOGO - GRAPHISME. - VISIT CARD - CAMPAIGN - PHOTOS CONSULTANT CELLFED LAUSANNE - MONITORING - BLOG / TRENDS - WEB 2.0 - MARKETING 2.0 INFOGRAPHISTE SAGA ISOLATION (74) - BOOK CREATION - BOOK PRODUCING - TEACHING AUDIT - - VEILLE IT MODERATOR CCI 74 IT - HELPDESK - PROCEDURES - INTRANET (MAKE) - TRAINNING(100 P) - VMONITRING WEBMASTER FREE LANCE - WEB : NETOBJECT - GRAPHIC DESIGN - DEV. HTML - BENCHMARK TOOLS - SOFTWARE BENCHS IT TEACHER CCI 74 FORMATION - TEACHING IT & WEB - NETTRENDS EXPLAIN - ANIMATION - ADULT / STUDENTS - WEB / INTERNET WEBMASTER STUDENT LIFE (34) - START UP - MAQUETTAGE WEB - COM. WEB / PRINT - OPEN SOURCE - COACHING POLITIQUE C. MEDIATIQUE ALGORITHME (74) - MULTIMEDIA - DEV. LINGO CD ROM - WEB TRAINNING - INFOGRAPHY - RELAIS CHATEAUX WEB TEC. MULTIMEDIA INFOGRAMES (69) - CONVERSION - OPTIMISATION - PROCEDURES - DEV LINGO - AUDIO / VIDEO MARK. ONLINE FORUM DE GENEVE - REFERENCEMENT - PROMOTION - E MAILING - BENCHMARK TOOLS - TEAM BUILDING CHEF PROJET IT AFFORTHECC.ORG - WEB AUDIT - BENCHMARK CMS - DEV TYPO 3 - PROJECT MANAGER - T3 USER TEACHING TELEACTEUR RBI COMMUNICATION - PHONNING - FAX MAILING - GRAPHIC DESIGN - DEV. HTML TRAINEE A CAPELLA LYON - MARKETING DIRECT - STORYBOARD - VIDEO - CONVERSION - PAO TRAINEE APACHE CONSEIL (74) - CREATIE - PAO - INFOGRAPHIE - LOGOTYPE INDEPENDANT ANNECY (74) - DEV. VIDEOTEXT - GRAPH. VIDEOTEXT - TELEMATIQUE - CHAT SHORT STAGE ALTERNANCE COURS DU SOIR ALTERNANCE SCENARIO AUDIOVISUAL TECHNIAL REPORTAGE MAGAZINE COMMUNICATION PRODUCTION MULTIMEDIA ISSUES FOR STRATEGIC INFO. LEFAL ASPECT OF INFORMATION INFO. & STRATEGIC MONITORING KNOWLEDGE SOURCES INFORMATION RESEARCH COMPETITIVE INTELLIGENCE SYSTEM ECONOMIQUE ENVIRONMENT LAW COMPUTER USAGE FOR OFFICE COMMERCIAL STUDIES MARKETING SELLING METHODS INNOVATION & MARKETING NEGOCIATING STRATEGY STRATEGY MANAGEMENT INTERNATIONNAL STRATEGY FABRICATION TYPOGRAPHY DESKTOP PUBLISHING LAYOUT ROUGH CTI : LYON 3 BRIEFFING METHODS WRITING METHODS VIDEO MOUNTING ?? PSYCHOLOGY & COMMUNICATION PICTURE SEMANTIQUE CUSTOMER BEHIAVATOR PHOTO / VIDEO STRATEGY & MARKETING DIRECT MARKETING PUBLIC & PRESSE RELATIONS ESCOM : LYON 7 ESRA : PARIS 15 CNAM ICSV : ANNECY HEG HES GE / NE .CH CREATION EXECUTION Diploma Bac tech : Executive Graphist Diploma (bachelor+3) Hyper Multimédia Conceptor Diploma (bachelor +2) Créative Communication Diploma (bachelor +4) l Sales & Marketing Administrators Modules post grade (ECTS) Competitive Intelligence Strategic Monitoring THINK AND MAKE YOUR WEB SITE 3D STAGE (ALIAS) ADAC (PARIS) ADOBE ILLUSTRATOR (LYON) COACHING METHODS SCHOOL OF YOUNG DIPLOMAS (ANNECY) COUNSULTING TO FREELANCE CURSUS COM : LOGO, PAO,WEB RECHERCHE SPONSORS WEAR TEXTILE LINE PHOTOS NIGHT PARTY ORGANIZATION BOARD CROSS LOCAL PROMOTION MEUHMEUH.COM PROMOTION GLISSE (SKI, SNOW, WAKEBOARD) CO - FOUNDER PRODUCTION SAMBUY FREERIDE I SAMBUY FREERIDE II WAKE BOARD T SHIRT WEB : - SITE ADMIN - ARCHITECT WEB - WEBMASTER - DEV TYPO3 - TEACHING TYPO3 - ANIMATION COM: - LOGO + WEAR - PHOTOS ART : - PROMOTION - ARTISTES MEETING - DJ (MP3 +CONSOLE) - VDJ (ARKAOS) GESTION : - BUDGET - LOGISTICS - DECORATION - MOUNTING DISMANTLING CUSTOMER RELATION : - BARMAN - CASH BLACKSOAP PROMOTING ELECTRONIC MUSIC SOIREES KRYSALID (x10) PRODUCTION SOIREES KRYSALID (x10) CONCERTS (x 8) SUICIDE COMMANDO ( USINE.CH ) BAK XIII ( ANNECY ) DOLL OF PAIN ( ANNECY ) MIMETIC ( ANNECY ) TOT ( ANNECY ) ... /... EVENEMENTS : DARK BARBOK 2005 , 2006 SOIREES KRYSALID (x10) CO - FONDATEUR DIR COM WEB & CMS TYPO3 PHOTOGRAPHE HEMRAD ELECTRO & COMPUTER ECONOMIC THREAT FOR INFORMATION CO - FONDATEUR In charge : - Scene - Underground - Knowckers SWISS EYE COLLECTIF DE PRATICIEN EN INTELLIGENCE ECONOMIQUE FRANCO - SUISSE CO - FOUNDER - TECH WATCH - BEST PRACTICES - NETWORKING - OPEN SOURCE BUSINESS COMMANDO PROMOTION INTELLIGENCE COMPETITIVE OPEN SOURCE SOLUTION FOUNDER - CMS & BLOG - IE & VS - TEACHING - PROCESS PRISM ESCAPE FREEZINE INTERVIEW & VARIATIONS SCIENCE FRONTIERE UNDERGROUND GENEVE CO - FONDATEUR CHARGE IT JOURNALISTE CINEMA INTERNAT. CANNE LUFF LAUSANNE MAPPING FEST GENEVE PRISM #1 ALEXANDRO JODOROWSKY PIERRE LA POLICE ORLAN DAMIEN BANCAL G-E SERALINI PRISM #2 RICHARD PINHAS DOSSIER NON-A JIM G. THIRLWELL NORMAN SPINRAD JEAN-PIERRE PETIT MAURICE G. DANTEC PRISM #3 TONY BASSETT JEAN-LOUIS COSTES BRUCE BENDERSON SAVAGE PENCIL DÉBAT STEFAN JAWORZYN PRISM #4 J. NARBY & F. TREICHLER MARIO VARVOGLIS MOEBIUS ELIANE RADIGUE WILLIAM BENETT GLOBAL RESISTANCE PARIS LOCAL RESISTANCE ANNECY PRODUCTION (AUTO PRODUIT 5000 EX) IMAGINE THE FUTURE ETHERIKAL WAR (COURT METRAGE) ... / ... DIGITAL ATAHNOR PROMOTIONING NEWS CULTURES VIA NEWS MEDIAS FOUNDER - PRESIDENT - WATCH - ANIMATION - MECENAT COM : LOGO, PAO,WEB SPONSORS RESEARCH PHOTOS REUNIONS ANIMATION TEACHING IT LOCAL PROMOTION BUJINKAN DOJO WARRIOR STUDIES MARTIAL ARTS TAICHI PRESIDENT (2000/1) PRODUCTION WEB + REFERENCEMENT CHALLENGES SPORTIFS x 4 STAGES SELF DEFENSE [ BSN -CMD ] BUSINESS COMMANDO [ TARTIN ] mean : "your art in" ;) ART EXHIBITION [ ATN ] AUTONOM'US TECH NATION UTOPIC META COUNRTY [ OE ] OPEN INTELIGENCE USE & PROMOTIONING OPEN SOURCE [ HLM ] HOLY MOUTAIN ART & SCIENCE CONVERGENCE [ CAP ] CAPSULE HOSTING FOR ARTIST [ @ PIX ] ANNECIEN PIXELISES PHOTOGRAPHERS BANDS BLOG [ AIA ] ARTISTIK-INTELLIGENCE-AGENCY BLOG EXPO YANNICK CORBOZ (x4) META EXPO : PURSANG EXPO (x1) TWINCKLE PARTY (x2) - AUTODIDACTE - CREATIF - PROCESSUS - METHODE - S'ADAPTER - CONSEILLER - SENSIBILISER - FORMER - CONCEVOIR - CREER - DEVELOPPER DES VARIANTES - CHANGER BUSINESS SENS - DYNAMIQUE SOCIABLE - ESPRIT D'INITIATIVE - CAPACITE D ECOUTE - FAIRE PRECISER LES ATTENTES - LIRE ENTRE LES LIGNES - EMPATHIE - A L AISE EN PUBLIC - RESEAUTAGE - ETHIQUE & VALEURS - ESPRIT D'EQUIPE - EPAULER & AIDER - COMPRENDRE - DESAMORCER LES CONFLITS HUMAN SENS ABILITY - OUVERTURE - CURIOSITEE - INTUITION - VISUALISATION - ANTICIPER LE FUTUR - PRENDRE LES DEVANTS - SAISIR LES OPPORTUNITES - INNOVER - FAIRE PREUVE DE FLEXIBILITE - IMPROVISER 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 COMAP EURO 08 COMAP EURO 2008 Working Experience Map Representative diagram of Atypic work steps. Of / By : Arnaud Velten Translate by Christopher Watson nice help. Original concept (cc) ISO CV 2007 by: DIGITAL-ATHANOR.com / BUSINESS-COMMANDO.com / AS-MAP.com LEGEND CO-MAP EURO VERSION LIMITED BIG SERIE (X2) CHRISTOPHER & ARNAUD CARTOGRAPHY THE COMPLEXITY TO DEMYSTIFY & SOLVE PROBLEMS (Gosh! easy to said in English than Fr...) ASSOCIATIVE PRO STUDIE OS : - DOS - MAC OS - LINUX - WINDOWS 3.1 95,98,NT,2000,XP SYSTEM : - NORTON GHOST - ACRONIS TRUEIMAGE COMMUNICATION : - ADOBE ACROBAT - ADOBE INDESIGN - ADOBE ILLUSTRATOR - ADOBE PHOTOSHOP - QUARK XPRESS - MACROMEDIA DIRECTOR - MACROMEDIA FLASH - MACROMEDIA FIREWORK 3D : - 3D STUDIO - SOFTIMAGE - RAY DREAM,BRYCE ILLUSTRATION : - AURA (TV PAINT) - GIMP - PAINTER VECTORIEL : - INKCAPE - COREL DRAW - XARA X FORMULAIRE : - GEFORM VIDEO : - ADOBE PREMIERE - ADOBE AFTER EFFECT - SONY VEGAS - STATION AVID SON - FRUITY LOOPS - COOL EDIT - REASON - REBIRTH - SOUND FORGE WEB DESIGN : - NETOBJECT - ADOBE GO LIVE - MICROSOFT FRONT PAGE - DREAMWEAVER WEB & HOSTING : - CPANEL & WHM - TYPO 3 CMS - WORDPRESS VEILLE : - VIGILUS - WEB SITE WATCHER - WHAT'S NEWS - NETSNIPPETS - SCRATCHBOOK - DIALOG - LEXIS NEXIS - MINDMAP - CARTOGRAPHIE SEMANTIQUE NAVIGATION : - FIREFOX - SCRIBEFIRE & POST TO BLOG WEB 2.0 / 3.0 : USAGE QUOTIDIEN - GMAIL - RSS - NETVIBES - CLICKTOSCAN - FLICKR - EBAY - TOREAD M M M M M M M FL FL INTERNATIONAL ANIMATION MARKET - VIP DRIVERS / CONTROLEOR - COMPUTER / PHOTOS “FETE DU LAC” CONTROL : VIP ACCES / ACCES PRESSE ANNECY HAPPY LUNCH (x 30) LUNCH HEBDOMANAIRE DE GRAPHISTE FLICK'R PUB PARTY (x 5) FRENCH CALL IT : APEROS FLICKR MEMBERS PARTYs
9. The media & social aspects of a security event @BIZCOM To be honest, Some Experts …
 Say « gosh you did it! »
 Q?: How did you find this idea?
 Answer: I just need it. ^^
 I mean I’m just a digital craftsman …
10. The media & social aspects of a security event @BIZCOM How I define myself ? I’m an Electronic Tourist
 (original semantic of Tourist word meaning thanks Jerome Bondu) I’m an Epicurean : I love Food & Wine
 (Thanks to Franck Merloz & Gregoire Jappiot to introduce me 2 @VINOCAMP party) I’m a Geek but I consider myself as Digital Alchemist Some R0x0R say I’m Expert … 
 Intelligence, Marketing, Communication, 
 Influence, Cartography, Innovation … I don’t think so, but I’m a polite guy … ;)

11. The media & social aspects of a security event @BIZCOM NO PICTURES NO SHARE THANKS www.be.net/rogerlima Underground Computer Scene
 (for eyes only) (for eyes only) (for eyes only) (for eyes only) (for eyes only)
 Retired 2005 Underground Art Scene
 (for eyes only) (for eyes only)
 Retired 2014
 
 (for eyes only)
 Stop 2010
 
 (for eyes only)
 1998 / 2010
 
 My DARK SIDE ?
12. The media & social aspects of a security event @BIZCOM True Anecdote or Marketing Pitch? ❖ I’m coming from Role playing …
 So my question was : true story or Marketing Pitch
 I choose to tell the truth … ❖ Because that makes me different ….
13. The media & social aspects of a security event @BIZCOM After Experience … ❖ I’m Shy… It makes me able to dispear ❖ I always have « strange situation » that I could learn from. ❖ I realized that I must accept my « sensible » part … ❖ Life is short. ❖ I just want to tell you that ‘make what you like’
 
 I promise I don’t have self-developpement book to sell ;)

14. The media & social aspects of a security event @BIZCOM Axium (my way of thinking) ❖ Internet is Global and Definitive Memory ❖ Error is Human, Perseverance is Evil ❖ Influencer exist by his audience’s interaction … ❖ No digital presence ( Pictures/ Vid / #Hashtag) 
 = NO EXISTING Event /Person … (hashtag presence before is important point) doesn’t mean it ’s true …
15. The media & social aspects of a security event @BIZCOM Critical Mind for sensible subject ❖ Anecdote : 
 when I was working for ******* (***** Now) 
 They had problem of stolen bag and nobody understand why.
 1 week after I forgot my access card and I tried my credit card.
 And of course I informed security manager. ❖ 1 month later they asked me to cost kill.
 I quickly discovered : 
 - The service manager gave contract to a company he own
 - Our exclusive « collaborators » work exclusive for 3 services 
 (I wasn’t investigated… I was just trying to find solution for the project I managed by asking to another service on another floor)
 So … I was Fired :D NO PICTURES NO SHARE THANKS
16. The media & social aspects of a security event @BIZCOM Sensible events … ❖ I think that you totally know the difference
 between Mainstream & Sensible event. ❖ So I will only speak about my experience as 
 Community Manager on some events.
17. The media & social aspects of a security event @BIZCOM My way of working ❖ Everything I do, make me learn something. 
 (Ninja Meditation before and after training , Bujinkan Japan) ❖ Alchemist say : know, want, do , shut up ❖ As Alchemist 3.0 I say : 
 Know, Want, Do and Share/Spread I don’t say it’s the best … I just say it’s mine :D
18. The media & social aspects of a security event @BIZCOM Respect your Guest If someone is Arrogant, he secretly tells you he is not the best
 « Elites have Humor, others have pain »
 Les bons ont de l’humour, les mauvais de la peine
19. The media & social aspects of a security event @BIZCOM Act like a Digital Gentleman - Smile, also when you Tweeting - Promote Other 
 @Nick - @/#Brand/Product - Give reference (if shit happens… Very usefull …) - Make good picture : 
 If it’s BAD, DELETE directly
20. The media & social aspects of a security event @BIZCOM BE USEFUL = R00T ACCESS ❖ My experience is simple, during long time 
 Be yourself … ❖ Be Useful like a Swiss Knife (keep your expert rank, be human : make other will like you …) ❖ During event I’m NOT : Journalist / whistleblower
 I’m a « realtime documentarist » I must observe and DO NOT DISTURB ❖ Be a (ninja = hacker i can develop) low profile, no wave… (you are not Kim or Paris I mean …) ❖ Always be fair and Honest (it’s just simple) ❖ If you are NOT SURE, DON’T DO, ASK BEFORE better than mistake … ❖ Be observer, take care of people, find what makes their heart beat
21. The media & social aspects of a security event @BIZCOM RULE 1 : DO NOT LIE 2 Audience It’s like playing Russian Roulette with a SMG
22. The media & social aspects of a security event @BIZCOM RULE 2 : RESPECT Speaker Image Bad pictures : Delete IMMEDIATELY ( ndlr : Icloud keep picture Sync …)
 Mistakes : Forget, you are not judge ;) (if it’s mistake, not fallacies of courses …)
23. The media & social aspects of a security event @BIZCOM RULE 3 : HAVE BIG CAMERA ❖ ALWAYS ASK ENTRANCE & STAFF before Start shooting … ❖ SHOW that you’re taking picture, Check if people are ok 
 (Show your camera to person before, NEVER interrupt them when they are talking together …) ❖ GIVE your pictures to the staff, ASK Crédits / Or Sell if you want ❖ SHARE Picture
24. The media & social aspects of a security event @BIZCOM Rule 4 : Respect Protocole ❖ After people see you take pictures 
 you must be like a GHOST ❖ Move Slowly, turn around people you want shoot 
 (that means they know you are here, NO PICTURE if they refuse) 
 Never forget it ❖ TRUST is ONE SHOT, if people ask for picture together, Do …
25. The media & social aspects of a security event @BIZCOM Strange Tips ❖ Don’t read program before…
 in my case each time I read program before, that makes me get stress…
 Just be cool, have fun, make joke, meet people so … Contact & pictures will be better! ❖ Don’t bug « elite » (GOOD SENSE) …
 Annoying like « I’m fan of you know … » (Selfie with …)
 Photo with L33T is cool (be in background, not in front)
26. The media & social aspects of a security event @BIZCOM Disclaimer 2 ❖ I will Speak about my tools. ❖ I don’t receive any kind of retribution for brands I evoke ❖ It’s just evoke my bests practices , little tips, 
 many and many hours to try, make choice 
 and adjust to win some time… ❖ I’m happy to share with you my « little tricks »
27. The media & social aspects of a security event @BIZCOM TOOLS 1/3 ❖ IPHONE / ANDROID (I use iPhone)
 + picture quality 
 + useful software for community management
 + Standard accessory (phone shell, Screen protector Etc …) ❖ Computer (I use Mac) ( Trolling topic : so closed)

28. The media & social aspects of a security event @BIZCOM Desktop (tools 2/3) ❖ NOTE PAD : Make Text without Attributes :D
 - Smultron OS X
 - Notepad ++ ❖ PICASA For Pictures (Quick View / Useful export & Watermark)
 Watermark : #EVENT #DATE/YEAR #TOWN/PLACE by @PSEUDO (CC-By) / ©EVENT
 Thinks to use a renamer , for File : Upload : Flickr and Wiki commons ;)
29. The media & social aspects of a security event @BIZCOM WEB SEVICE : TOOLS 3/3 ❖ IFFFT to spot : 
 Put user who speak about #pentest 2 list #pentest
 1% Will tell you : Fuck Off / or You are from NSA , 50% will be proud to be in a list :) (good ratio :D) ❖ BUFFER 2 MANAGE Automatisation …
 (My hootsuite experience was Heel, Chronophage => 1 week => Trash ) ❖ TWEETDECK (During the Event on Desktop …) ❖ TWITTER Client (During the Event on SmartPhone … Quick Swapp between account )
30. The media & social aspects of a security event @BIZCOM Why Buffer is quicker ? Mac Desktop Iphone
31. The media & social aspects of a security event @BIZCOM « E-TACTICS » TOOLS 3/3 ❖ Manfrotto Klyp case (Lens, torch, Tripod Mount) ❖ Useful to Capture (Lens X3 Teleobject) 
 
 
 ❖ Useful Periscope & Merkatt 2 Stream (JOBY Gorilla Pod Tipod ) RULES : USEFUL, ROBUST, LITTLE, LIGHT WEIGHT
32. The media & social aspects of a security event @BIZCOM Act Friendly is the best invest ❖ Good Stuff to have 
 ( little attention make people remember you, don’t consider it’s an investment … 
 I mean give with heart, if you wait return => deception : Greater things come from somewhere else …) ❖ Candy & Chocolate (working well with women) ❖ Wines from your Area (working well with guy) ❖ Cigarette & Fire (KEEP CIGARETTE PACK for After party) 
 Smoking IS BAD , Smoking SUCKS , Smocking KILLS , DON’T START ! ❖ I mean : Little attention makes BIG Difference
33. The media & social aspects of a security event @BIZCOM « Human is the refuge value »
34. The media & social aspects of a security event @BIZCOM Thanks 4 Listening Q/R