Elements of multimedia storytelling

A talk from the Noorderlich Photo Festival / Photostories in the Netherlands. The brief was to introduce some key elements of multimedia storytelling to a crowd of photographers and journalists who doesn't normally work with online media, and I only had half an hour.

Transcript

1. ELEMENTS OF MULTIMEDIA STORYTELLING Bjarke Myrthu, Storyplanet.com
2. THE 5 ELEMENTS STRUCTURE: LINEAR OR NON-LINEAR? ASSETS: PHOTO, VIDEO, AUDIO, TEXT, GRAPHICS DESIGN: VISUAL IDENTITY, LAYOUT TECHNOLOGY: HOW DO I BUILD IT? BUSINESS: HOW DO I FUND IT AND GET AN AUDIENCE?
3. STRUCTURE
4. Linear: Side branches: Multiple directions:
5. LINEAR
6. SIDE BRANCHES
7. MULTIPLE DIRECTIONS
8. MULTIPLE DIRECTIONS
9. ASSETS
10. PHOTOS
17. OBSERVATIONS: THE POWER OF THE DECISIVE MOMENT MAKES YOUR IMAGINATION FILL IN THE BLANKS CAN ILLUSTRATE SYMBOLIC ELEMENTS CAN CREATE BALANCE AND CALMNESS DON’T NEED TRANSLATION
18. VIDEO
23. OBSERVATIONS: GOOD FOR DOCUMENTING FACTS GREAT FOR SHOWING REACTIONS AND EMOTIONS CAN TAKE AWAY THE IMAGINATION CAN ALSO WORK AS AN OVERALL DESIGN ELEMENT TAKES A LOT OF RESOURCES TO PRODUCE
24. AUDIO
25. RECOGNIZE THIS?
26. WHAT ABOUT THIS?
28. OBSERVATIONS: GREAT FOR SETTING THE MOOD CREATES RYTHM AND ACTS AS A MOTOR GOOD FOR FILLING IN VISUAL GAPS TIES SEGMENTS OF A STORY TOGETHER (SPEAKS) CAN WORK IN THE BACKGROUND
29. TEXT
33. OBSERVATIONS: GREAT FOR FACTUAL INFORMATION GREAT FOR IN DEPT EXPLANATIONS CAN BE USED AS A VISUAL BREAKER TAKES LITTLE RESOURCE TO PRODUCE
34. GRAPHICS
39. OBSERVATIONS: CAN PROVIDE OVERVIEW OF INFORMATION CAN ADD ANOTHER LAYER TO VISUALS CAN BE USED AS AN INTERFACE
40. DESIGN
48. STORY DESIGN: EXPOSES THE DNA OF THE STORY CREATES COHERENCE THROUGHOUT THE STORY HELPS THE USER GET TO THE RIGHT CONTENT
49. TECHNLOGY
50. LINEAR STORIES ARE MUCH EASIER THAN NON-LINEAR, BUT THE NON-LINEAR ARE OFTEN MORE REWARDING THE DILEMMA
51. -GET GOOD AT VIDEO EDITING -GET GOOD AT SOUND RECORDING AND EDITING -USE VIMEO OR YOUTUBE AS STARTING POINT LINEAR
52. -LEARN SOME WEBSITE DESIGN PRINCIPLES -START MAKING PROTOTYPES IN KEYNOTE -GET A PROGRAMMER INVOLVED -WAIT FOR STORYPLANET TO LAUNCH NON-LINEAR
53. BUSINESS
54. IT IS ALMOST IMPOSSIBLE TO MAKE A LIVING OF CONTENT ALONE. BUT SOMETIMES 1.000 DEDICATED FANS IS ENOUGH. THE DILEMMA
55. -THINK OF WAYS TO BUILD AN AUDIENCE -THINK OF DERIVATIVE SOURCES OF INCOME -EXPLORE GRANTS -DO IT AS A HOBBY -KEEP YOUR EXPENSES LOW -NEW WAYS OF FUNDRAISING ONLINE NON-LINEAR
56. Kickstarter: Spot.us: