Elements of multimedia storytelling

4040125d432c2d4b4bbc31ecfaf3f098?s=47 Bjarke Myrthu
September 21, 2012
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Elements of multimedia storytelling

A talk from the Noorderlich Photo Festival / Photostories in the Netherlands. The brief was to introduce some key elements of multimedia storytelling to a crowd of photographers and journalists who doesn't normally work with online media, and I only had half an hour.

4040125d432c2d4b4bbc31ecfaf3f098?s=128

Bjarke Myrthu

September 21, 2012
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Transcript

  1. ELEMENTS OF MULTIMEDIA STORYTELLING Bjarke Myrthu, Storyplanet.com

  2. THE 5 ELEMENTS STRUCTURE: LINEAR OR NON-LINEAR? ASSETS: PHOTO, VIDEO,

    AUDIO, TEXT, GRAPHICS DESIGN: VISUAL IDENTITY, LAYOUT TECHNOLOGY: HOW DO I BUILD IT? BUSINESS: HOW DO I FUND IT AND GET AN AUDIENCE?
  3. STRUCTURE

  4. Linear: Side branches: Multiple directions:

  5. LINEAR

  6. SIDE BRANCHES

  7. MULTIPLE DIRECTIONS

  8. MULTIPLE DIRECTIONS

  9. ASSETS

  10. PHOTOS

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  17. OBSERVATIONS: THE POWER OF THE DECISIVE MOMENT MAKES YOUR IMAGINATION

    FILL IN THE BLANKS CAN ILLUSTRATE SYMBOLIC ELEMENTS CAN CREATE BALANCE AND CALMNESS DON’T NEED TRANSLATION
  18. VIDEO

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  23. OBSERVATIONS: GOOD FOR DOCUMENTING FACTS GREAT FOR SHOWING REACTIONS AND

    EMOTIONS CAN TAKE AWAY THE IMAGINATION CAN ALSO WORK AS AN OVERALL DESIGN ELEMENT TAKES A LOT OF RESOURCES TO PRODUCE
  24. AUDIO

  25. RECOGNIZE THIS?

  26. WHAT ABOUT THIS?

  27. None
  28. OBSERVATIONS: GREAT FOR SETTING THE MOOD CREATES RYTHM AND ACTS

    AS A MOTOR GOOD FOR FILLING IN VISUAL GAPS TIES SEGMENTS OF A STORY TOGETHER (SPEAKS) CAN WORK IN THE BACKGROUND
  29. TEXT

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  33. OBSERVATIONS: GREAT FOR FACTUAL INFORMATION GREAT FOR IN DEPT EXPLANATIONS

    CAN BE USED AS A VISUAL BREAKER TAKES LITTLE RESOURCE TO PRODUCE
  34. GRAPHICS

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  39. OBSERVATIONS: CAN PROVIDE OVERVIEW OF INFORMATION CAN ADD ANOTHER LAYER

    TO VISUALS CAN BE USED AS AN INTERFACE
  40. DESIGN

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  48. STORY DESIGN: EXPOSES THE DNA OF THE STORY CREATES COHERENCE

    THROUGHOUT THE STORY HELPS THE USER GET TO THE RIGHT CONTENT
  49. TECHNLOGY

  50. LINEAR STORIES ARE MUCH EASIER THAN NON-LINEAR, BUT THE NON-LINEAR

    ARE OFTEN MORE REWARDING THE DILEMMA
  51. -GET GOOD AT VIDEO EDITING -GET GOOD AT SOUND RECORDING

    AND EDITING -USE VIMEO OR YOUTUBE AS STARTING POINT LINEAR
  52. -LEARN SOME WEBSITE DESIGN PRINCIPLES -START MAKING PROTOTYPES IN KEYNOTE

    -GET A PROGRAMMER INVOLVED -WAIT FOR STORYPLANET TO LAUNCH NON-LINEAR
  53. BUSINESS

  54. IT IS ALMOST IMPOSSIBLE TO MAKE A LIVING OF CONTENT

    ALONE. BUT SOMETIMES 1.000 DEDICATED FANS IS ENOUGH. THE DILEMMA
  55. -THINK OF WAYS TO BUILD AN AUDIENCE -THINK OF DERIVATIVE

    SOURCES OF INCOME -EXPLORE GRANTS -DO IT AS A HOBBY -KEEP YOUR EXPENSES LOW -NEW WAYS OF FUNDRAISING ONLINE NON-LINEAR
  56. Kickstarter: Spot.us: