From information to experiences

4040125d432c2d4b4bbc31ecfaf3f098?s=47 Bjarke Myrthu
September 21, 2012

From information to experiences

The traditional media industry is still mainly focused on distributing information, facts and plain news to the public. But in a world where everyone with a smartphone can do that this is no longer a sustainable business model, nor a good way to serve the public. Instead they should be focusing on creating exclusive experiences.

4040125d432c2d4b4bbc31ecfaf3f098?s=128

Bjarke Myrthu

September 21, 2012
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