From information to experiences

4040125d432c2d4b4bbc31ecfaf3f098?s=47 Bjarke Myrthu
September 21, 2012

From information to experiences

The traditional media industry is still mainly focused on distributing information, facts and plain news to the public. But in a world where everyone with a smartphone can do that this is no longer a sustainable business model, nor a good way to serve the public. Instead they should be focusing on creating exclusive experiences.

4040125d432c2d4b4bbc31ecfaf3f098?s=128

Bjarke Myrthu

September 21, 2012
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Transcript

  1. BJARKE: A NEW MEDIA EXPERIENCE

  2. FACT BASED STORIES Timing: Right time at the right place

    Accessibility: Online, PDA, phone, RSS etc.. Quantity: As much information as possible
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  6. COMMODITY = EVERYONE CAN CREATE = RED OCEAN

  7. EXPERIENCE BASED STORIES Reflective: Creates perspective and gives background Personal:

    Contains voice and mission a storyteller Quality: Content carefully produced and edited
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  10. “Mainstream media say they can’t make money on content because

    of the internet culture....Well, we are making plenty of money on both online and print. So maybe it is just because they don’t have a good enough product” Tyler Brule, founder of Monocle Magazine
  11. RARITY = FEW CAN CREATE = BLUE OCEAN

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  13. MUSIC: THE VINYL EXPERIENCE

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  16. STORYPLANET: THE ENGINE BEHIND