From information to experiences

The traditional media industry is still mainly focused on distributing information, facts and plain news to the public. But in a world where everyone with a smartphone can do that this is no longer a sustainable business model, nor a good way to serve the public. Instead they should be focusing on creating exclusive experiences.

Transcript

1. BJARKE: A NEW MEDIA EXPERIENCE
2. FACT BASED STORIES Timing: Right time at the right place Accessibility: Online, PDA, phone, RSS etc.. Quantity: As much information as possible
6. COMMODITY = EVERYONE CAN CREATE = RED OCEAN
7. EXPERIENCE BASED STORIES Reflective: Creates perspective and gives background Personal: Contains voice and mission a storyteller Quality: Content carefully produced and edited
10. “Mainstream media say they can’t make money on content because of the internet culture....Well, we are making plenty of money on both online and print. So maybe it is just because they don’t have a good enough product” Tyler Brule, founder of Monocle Magazine
11. RARITY = FEW CAN CREATE = BLUE OCEAN
13. MUSIC: THE VINYL EXPERIENCE
16. STORYPLANET: THE ENGINE BEHIND